Today I'm joined by Athletic Greens CEO, Chris Ashenden. Athletic Greens brings comprehensive and convenient daily nutrition to just about everybody.

Athletic Greens' AG1 nutritional supplement provides 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. AG1 is currently sold direct-to-consumer via subscription through their online storefront.

In this episode we discuss Chris's journey from testing different formulations, to bootstrapping a business, to earning a billion dollar valuation. We also talk about the evolution of the brand, why their subscription model works, and how they plan to accelerate growth.

In this episode, you'll learn:

• Chris's keys to building trust with a skeptical audience
• How to attract great team members to your organization
• A better approach to developing and introducing new products

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Chris Ashenden's Links

• Athletic Greens
• Follow Athletic Greens on Twitter
• Follow Chris on Twitter