With online sales, all customer touchpoints are important for attribution. But how do you determine which are the strongest levers, which have the highest ROI, and whether remarketing is actually worth it?

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In this episode, Levels’ Head of Growth, Ben Grynol, chatted with our head of Global Operations, Josh Mohrer, and Digital Marketing Manager, Paul Barszcz about all things marketing attribution.

They cover:

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🎙 What Levels’ head of Global Operations, Josh Mohrer, Digital Marketing Manager, Paul Barszcz, and Head of Growth, Ben Grynol discuss:

(5:26) – How to define attribution

(8:06) – Attribution is a social science

(10:07) – Figure out where demand is generated

(11:12) – Examine your spending habits

(13:30) – Take the long view

(14:45) – How much will you pay to acquire a new customer?

(22:46) – The importance of an omni-channel approach

(26:51) – Make your product worth the buy

(30:38) – Measure the performance of your channels

(36:12) – The Oprah effect

Transcripts & Show Notes

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