From hand-folding flyers in an apartment to selling a company for $180M, Frank Greeff has lived the startup journey most founders only dream about.

In this episode, Frank shares the story of how he and his brothers built RealBase from scratch - a small signage business that evolved into a tech marketplace connecting real estate agents with all their suppliers. Along the way, they navigated a high-stakes 50/50 merger with their biggest competitor, a potential trademark lawsuit, and ultimately a nine-figure exit to Domain.com.au.

Now, Frank is back with a new venture, Kinso, tackling the communication chaos that slows modern businesses.In this episode, you’ll learn:

• How Frank shifted his mindset to lead a team that could think for itself.
• The key pivots that turned a small signage business into a scalable tech marketplace.
• How “firing yourself” from your own bottleneck helped scale faster.

Whether you’re scaling your first startup, thinking about a merger, or dreaming of a big exit, Frank’s insights reveal what it really takes to grow, lead, and sell a startup in today’s world.

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