Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful.

Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI.

In this episode, they discuss:

• Why Peter got back into the game as CMO after being CEO at Plannuh
• How he landed his role at GoTo
• What his strategy has been coming into a new company as CMO (and a company that has been around for a while)
• How do you make changes in a marketing org?
• What does his team look like at GoTo? What are they focused on?

Peter is a master at marketing strategy and execution, and this episode will teach you a lot of that. Enjoy.

Timestamps

• (00:00) - - Intro & balancing business and personal aspirations

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