Valentine’s day, one of the first annual holiday occasions of the year, is just over the horizon, and it may surprise you to hear that its popularity is actually on the rise. As a seasonal retail event, Valentine’s day has always seen some considerable spending, but as people spend less on themselves and make fewer impulse purchases during this economic downturn, we can expect to see more of people's disposable income directed towards gifting, making occasions like Valentine’s day all the more important for retailers.

Now, as product business owners, most of you will have gift-able items, but perhaps their relation to or suitability as Valentine’s day gifts isn’t immediately apparent. That’s why in episode 129 of The Resilient Retail Game Plan, I want to give you my take on why the broadening of the concept of Valentine’s day means you have nothing to lose by embracing the love and capitalising on a major spending occasion.

In this podcast, we’ll look at date nights, gifts for your loved ones and showing your appreciation to your pals and gals. We’ll also discuss self-gifting, landing the right messaging for your audience and how even the family cats and dogs are getting in on the fun.

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