Greg Dollarhyde knew he didn't want to build restaurant concepts from scratch, but he also had the skill set necessary to taking brands from potential to profit. After bouncing around to several restaurant-industry leadership positions, he struck gold with Baja Fresh, a fast-casual burrito joint that he grew to nearly 300 locations before selling to Wendy's in 2002 for $275 million. Since then, he's served as the CEO of both Zoes Kitchen and Veggie Grill, two concepts that he helped set up for massive fast-casual success.
These days, Dollarhyde is an industry investor and sits on the board of directors for Veggie Grill and Blaze Pizza. In this conversation with QSR editor Sam Oches, he offers lessons from his illustrious career and gives some advice to fellow entrepreneurs looking to make it big in the fast-casual restaurant industry.

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