Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

13. How to Sell Without Sleaze: Authentic Sales Tips for Coaches & Consultants


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Ever felt awkward or uncomfortable selling your services? You’re not alone. I used to avoid sales like the plague—until I made a shift that changed everything. Now, discovery calls and sales conversations are some of my favorite things to do.

In this episode, I’m sharing the mindset shifts and strategies that helped me transform my approach to sales—without feeling pushy, awkward, or inauthentic.

🎯 Listen in to discover:

  • The biggest mistake I made in my early sales calls (and how to avoid it)
  • A surprising way to make selling feel natural, easy, and valuable to clients, too
  • The real reason clients ghost—and what to do instead

📝 Resources Mentioned:

  • Get the first 50 pages of my book, Establish Yourself, FREE: greateststorycreative.com/read

🎧 Hit play now to learn how to sell with confidence—without the sleaze!

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💡 Missed the first 3 steps of packaging your process / expertise? Listen to Episode 12 to learn how to structure your offers to make them an easier yes: https://www.greateststorycreative.com/biz/ep12-packaging-your-expertise

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Let’s Connect!

💬 Follow me on LinkedIn and share your biggest takeaway: https://www.linkedin.com/in/anniefranceschi/

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Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and ConsultantsBy Annie Franceschi | Brand + Business Strategist

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