Over the course of the last 10 years, we’ve seen the current generation of sales and marketing leaders rightfully think that software will help with their jobs.

But software is no silver bullet. You have to approach the issue with eyes wide open.

The day your sales spreadsheet breaks, that’s the day you go looking for a CRM solution. Yet, if you don't know what you’re doing, software won’t help you.

In this episode, JP Werlin, Co-Founder & CEO of Pipeline Deals, talks about why technology won’t solve your sales problem.