In the latest episode of the I Do Wedding Marketing Podcast, Daniela E. Justus of Wedding Industry ads, a digital marketing agency specializing in the wedding industry, shares valuable insights on leveraging Google Ads and Meta (Facebook and Instagram) for wedding businesses.

Host Nina Addeo and Daniela discuss the precision targeting and audience reach offered by these platforms, emphasizing their role in capturing potential clients at various stages of the wedding planning journey. Daniela's expertise sheds light on the effective use of social media and ads to generate high-quality leads, highlighting the Lead Lock system for smoother customer experiences and the benefits of automation in responding to inquiries. With a focus on precision targeting, customer experience, and financial transparency, this episode offers practical strategies for wedding professionals looking to enhance their marketing efforts.

Whether you're new to digital marketing or seeking to refine your current strategies, Daniela's insights provide valuable takeaways for attracting more clients and increasing bookings for your wedding business.

In this episode, you will be able to:

The key moments in this episode are:
00:00:02 - Introduction and Location
00:02:46 - Differences in Sales Cycles
00:04:49 - Importance of Targeting in Advertising
00:09:40 - The Role of Google in Advertising
00:13:08 - The Ultimate Power Couple: Google and Meta
00:15:00 - Benefits of Meta for Relationship Building
00:16:24 - Preparing for Meta Advertising
00:21:38 - Importance of Dedicated Landing Pages for Google Ads
00:24:16 - Understanding the Investment Behind Online Advertising
00:27:35 - Outsourcing vs. DIY for Advertising
00:30:43 - Maximizing Quality Leads through Ads and Social Media
00:32:20 - The Lead Lock System
00:35:33 - Customized Automations for Improved Customer Experience
00:38:14 - Working with Wedding Industry Ads
00:43:38 - Connect with Daniela

https://weddingindustryads.com/

Apply for WIA Meta VIP Day:

https://www.weddingindustryads.com/vip-day

Follow Daniela and WIA on Social Media:

https://www.instagram.com/weddingindustryads/

https://www.instagram.com/danielaejustus/

https://www.pinterest.com/WeddingIndustryAds/

Connect with I Do Wedding Marketing:

https://www.linkedin.com/nina-addeo-699898ab

https://www.idoweddingmarketing.com/

https://www.instagram.com/idoweddingmarketing/

https://www.pinterest.com/idoweddingmarketing/