If your charity aims to win and grow corporate partnerships, then one important asset is a proposition or first step that’s both easy to understand and genuinely enticing to companies. This isn’t easy, so I was really interested to hear how Laura Webb approached it for Leeds Hospitals Charity. In mid-September 2020, she got inspired by the brilliant Snowflake Appeal at Sheffield Children’s Hospital charity, and with an incredibly short time, she and her colleagues created their own campaign, inviting businesses to Sponsor the Sparkle in December 2020. In just four weeks, the campaign attracted 20 companies to donate, generating over £35,000. One important part of the story is that more than half of these companies started supporting the charity for the first time. In this episode, Laura explains how they did it, practical tips and various lessons learned. If you want to share this episode with colleagues or on social media because you think it will help other charities – THANK YOU VERY MUCH! - we are both on Linked In and on twitter, I am @woods_rob.