June 20, 2023

134: Donor Engagement: Understanding Benchmarks & Behavior Through Neuroscience with Jill King, Steve Agauas & Brian Kissell

50 minutes

Are you tired of ineffective strategies for improving donor engagement? Do you want to achieve better donor engagement through a blend of creative and analytical strategies? It might be time to revolutionize your approach with learnings from neuromarketing techniques that tap into the psychology of donor behavior. And if so, you're in luck. Today, Steve Agauas, Jill King, and Brian Kissell from Moore Neuro Fundraising Lab are here to reveal some secrets behind enhancing donor involvement through the balance of data-driven insights, testing, and innovative thinking.

As the Neuro Fundraising Lab explores the elusive world of predicting donor behavior through neuromarketing techniques, they grapple with the challenge of using data to understand the emotional and unpredictable nature of altruistic giving. And in this episode, we'll show you how to balance creativity and science to craft powerful fundraising campaigns that connect with donors on a deeper level to exceed your goals.

In this episode, you will:

Explore the uncharted realm of neuromarketing and its role in donor behavior analysis.

Understand the challenges of accurately predicting fundraising campaign outcomes.

Forge genuine connections by demonstrating authenticity and empathy in your donor outreach.

Set personalized benchmarks and goals to boost your fundraising messaging efforts.

Discover the blend of creativity and scientific approach in designing fundraising campaigns.

Get all the resources from today’s episode here.

I am so excited to be partnering with Neon One to be bringing you this mini-series all about how we improve our donor communications and create more engagement. There is so much wisdom in this series from how to create more engagement in your email campaigns to how to incorporate community centric fundraising practices into your communication. But another resource that I love is the 2023 Neon One Email Report which is designed to give you practical strategies for creating compelling emails to help you improve your email campaign performance. There are great benchmarks, analysis, and tips and tools all in one place so check it out TODAY!

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