The landscape of private practice changed forever this year. With Amazon officially adding physical therapy to its marketplace, accessing rehabilitation services is now as easy as ordering a pair of shoes. This shift signifies a massive rise in public awareness of therapy services-but it also brings a new set of challenges for the independent practitioner.

How do you compete with a global giant? How do you meet the "one-click" expectations of modern clients?

In our 2026 "Starting an OT Practice" course, we dive into the complexities of launching and sustaining a practice in this high-tech, high-convenience era. We'll discuss why easy onboarding is no longer optional, how to leverage the latest AI tools to provide world-class care while run a lean and professional business, and how to position your clinical expertise as a high-value alternative to corporate healthcare.

We are joined by Christopher Gaskins PhD, OTR/L, CSRS, who recently made the leap from "side-hustle" to full-time practice owner. Chris shares his raw, first-hand experience of navigating the ups and downs of launching in this current market, offering a roadmap for OTs who are ready to bet on themselves.

See full course details here:
https://otpotential.com/ceu-podcast-courses/starting-an-ot-practice-in-2026

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Check our our live webinar schedule here:
https://otpotential.com/live-ot-ceu-webinars

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