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Rob Lipsett is a renowned online coach, fitness YouTuber, best-selling author, and founder of Game Plan and Fuel Cakes. As one of the original Irish fitness accounts on YouTube, Rob has rapidly scaled across various social platforms and launched many successful businesses. In 2019, Rob published The Rob Lipsett Game Plan book, which focuses on three key elements of fitness: mindset, nutrition & training.

Rob returns to episode 135, where he dives deep into his upcoming competition prep. In this episode, Rob shares his insights on environment design, goal-setting, lifestyle changes, setting standards, overcoming complacency, scaling your business, and going all-in on yourself.

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(00:00) Introduction
(03:48) Why Rob Lipsett is competing in bodybuilding
(06:53) Did Rob Lipsett become complacent?
(09:45) Using negatively to motivate you to get started
(11:15) Creating an ideal life design and game plan
(13:30) How Rob Lipsett made money online initially
(16:15) Having a singular focus and goal
(18:50) How to build a large community
(22:55) Rob Lipsett’s strategy to build a hardcore community
(27:35) How Rob’s upbringing influenced his life
(30:45) The importance of environment design and network
(33:50) The benefits of travelling for personal development
(38:30) Can online coaching be scalable as you grow?
(41:05) Helping other people around you to grow
(44:30) The benefits of quitting alcohol to get what you want
(52:25) Has Rob Lipsett ever been negatively affected by social media?
(55:30) Why LinkedIn is the strongest platform for selling
(01:04:00) Not caring too much and getting the reps in
(01:05:10) Systems Rob used to scale his business
(01:12:45) Has Rob Lipsett’s relationship with money changed over time?
(01:17:45) The bigger impact you want to make the longer the timeframe
(01:22:55) Retention rate will tell you everything you need

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