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(00:00) Preview

(00:46) How to Use Viral Content to Drive Business Revenue  

(10:08) Scaling Without Losing Revenue Per Follower  

(12:04) Importance of Storytelling on Social Media

(15:25) Why Podcast Clips Go Viral

(20:36) How to Make Your Content Emotionally Engaging  

(27:09) Why Ashton Hall’s Content is Going Viral  

(29:21) Building Your Offer Before Chasing Attention  

(35:25) Why Going Viral Doesn’t Mean More Sales  

(39:13) The Strategy Behind Clipper Accounts  

(40:38) Founder-Led vs Brand-Led Content  

(45:24) How to Get Comfortable on Camera  

(54:45) The Biggest Struggles with Creating Content  

(56:45) How to Get an ROI on Content

(59:42) Why Mastering Social Media Takes Time

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(00:00) How Nik Built a $170K/Month Business at 21

(04:18) Why Tracking Data is Important

(10:11) Nik Setting’s Content Strategy

(13:21) Nik’s Client Acquisition Framework

(17:51) Advanced Tracking Systems 

(24:45) Diagnosing Growth Problems

(29:30) CEO Systems: Team, Margins & Emotional Check-Ins

(34:42) Why Building Deep Client Relationships is Ke

(36:53) Sales Psychology

(40:05) How to Optimize for Peak Output

(45:54) Nik’s Secret to High-Converting Ads

(51:43) Content Longevity & ROAS: What Actually Works

(56:07) Nik’s Ethics in Business

(59:55) How to Build Valuable  Offers

(01:03:15) Why Nik Doesn’t Help Beginners

(01:06:42) Sell by Chat vs Sales Calls

(01:09:20) The Hidden Growth Lever of Your Business

(01:11:23) Long-Term Monetization Strategies

(01:14:35) Nik’s Content Ecosystem

(01:16:46) The Dark Side of Success 

(01:22:48) Redefining Success: Time Off, Identity & Self-Worth

(01:25:08) Nik’s Vision For Life

(01:29:06) How to Be a Good Leader

(01:31:33) Building With the Right Partner

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(00:00) Preview

(01:19) Money Won’t Make You Happy  

(03:52) Elliot’s Wake-Up Call 

(05:47) The Real Cost of Chasing Status  

(09:32) How AI Is Changing Personal Branding  

(11:12) How to Build Trust in Business 

(17:14) The Future of Content: Live Streaming 

(19:38) Elliot’s Formula for Viral Content (RIVE)  

(23:57) The Power of Authenticity in Business  

(25:47) How Elliot Rebuilt Avoided Burnout

(32:21) How to Reverse Engineer Your Ideal Business & Life  

(35:31) The Role of Energy in Business Operations and Sales  

(38:39) Why Elliot Refuses to Leave the UK  

(43:12) The Danger of Victim Mentality in Business  

(46:30) What Founders Can Learn From Eastern European Hustle  

(50:39) Running a Business-Focused Household  

(55:08) The Importance of Building Systems

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(00:00) Preview

(00:48) Behind Iman’s $100M Empire

(02:49) How to Build The Right Team

(07:08) Iman’s Greatest Life Lesson

(11:41) What Keeps Iman Humble

(17:37) Personal Branding & Content Strategy

(24:74) Where Iman Gadhzi is Investing

(28:51) Iman’s Path to 9 Figures

(31:58) The Truth About Info Product Industry 

(37:57) Best Online Business to Start in 2025

(40:27) Iman’s 9 Figure Business Model 

(45:15) Dealing with Hate Online

(48:17) Importance of Hiring the Right People

(53:28) Team Management Tips

(55:58) UK vs US vs Dubai

(01:00:37) Iman Gadhzi’s Ultimate Goal in Life

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(00:00) Intro

(02:35) Rob Lipsett’s New Training Routine

(06:46) Are Bodybuilders Actually Fit?  

(09:18) How Rob Reinvented His Lifestyle

(16:09) Why YouTube is the #1 Platform

(21:52) Shift to Entrepreneurship  

(25:30) Viral Content vs. Value Based Content

(30:39) Rob’s Views on Sobriety 

(34:35) Designing a Freedom-Based Life

(39:00) Lean Business, No Debt, and Commission-Based Teams  

(44:34) Rob’s Lean Business Philosophy

(48:50) Why Personal Branding Is Everything

(51:09) Benefits of Starting a Podcast

(53:09) How to Become a Content Creator

(59:09) The Benefits of Being a Content Creator

(01:03:17) How to Build a Loyal Audience

(01:06:03) Staying Relevant on YouTube for Over a Decade  

(01:10:55) The One Thing AI Can’t Replace

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Asking Rory Sutherland what actually grows a business… 

Most founders get this completely backwards.

They obsess over sales tactics…

And completely neglect marketing.

But the truth is:

Sales and marketing aren’t separate.

They’re one system that feeds your entire business.

• Marketing pulls attention.
• Sales converts it.
• Customer experience keeps them.

We break down how overdelivering in your marketing eliminates most sales objections before they even show up.

Because the reality is:

• The best marketing manufactures perceived value BEFORE the sale.
• The best sales process simply monetizes trust already created.
• And the best retention happens because you delivered real value.

You don't need a 47-step sales funnel.

You need world-class positioning, a clear message, and an offer that solves a real problem.

This episode goes deep on how to:

• Create demand BEFORE you ever sell
• Build surface area so luck compounds
• Make your sales process almost automatic
• Retain clients through actual delivery, not promises

This is the game for anyone serious about scaling in 2025.

(0:00) The Psychology of Marketing 

(04:18) How to Create Real Value 

(09:24) Fame as a Business Lever  

(13:40) The Science of Long-Term Marketing  

(18:12)  Amazon vs Revolut: The Power of Real Customer Service 

(23:22) The Ethics of UX: Why Friction Breaks Trust  

(27:49) The Power of Transaction Utility  

(34:38) How Price Framing Changes Consumer Behavior  

(42:44) Should You Offer Guarantees

(46:19) Why Rich People Dress Poorly (And Why It Works)  

(50:02) Netflix’s Marketing Breakthrough  

(56:00) How to Increase Perceived Value of Products

(58:37) The Role of Marketing in Modern Business  

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Do you really need sales calls to grow a 7-figure coaching business?

In my latest episode with Taki Moore, we challenge the traditional model.

He’s built a $37M coaching business without relying on sales calls, complex funnels, or endless nurture.

Instead, he focuses on:

- Marketing that builds desire before you pitch
- Offers that close silently using a simple Google Doc
- Systems that prioritize leverage, not burnout
- Building “brandwidth” so people are ready to buy before you speak

This isn’t about being anti-sales call.

It’s about asking a better question:

What if your marketing was strong enough that you didn’t need one?

(00:00) Why Taki Fired His Sales Team 
(04:33) What Buyers Actually Want
(08:28) How to Sell Without Calls or Chat 
(11:32) The End of Sales Funnels
(13:54) The Biggest Problem in Sales 
(17:35) The Power of “Brandwidth” 
(21:04) Turning Content Into Buyers 
(24:38) Escaping Offer Procrastination 
(31:46) How Taki Delivers Client Results 
(35:14) How Taki Moore Leverages AI 
(38:55) Solving the Right Problems
(41:31) The “Big Easy” Framework 
(44:06) Why Physical Tools Still Matter 
(45:20) Events That Drive Retention, Ascension, and LTV
(50:28) Designing Engaging Events 
(55:07) Adapting Events to Match Client Stages and Energy
(58:26) The Sensei Session Model
(59:39) Creating Emotional Anchors

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(00:00) Why Most Agencies Fail
(06:26) The Psychology of Client Retention 
(12:17) How to Manage Client Expectations and Build Trust
(18:46) The Ethics of Selling 
(25:52) Building Vision-Driven Client Journeys
(32:29) How to Build Scalable Systems
(39:46) Why Retention Is the Real Path to $1M/Month
(44:41) Jordan Platten’s Thought on AI 
(52:28) The Risk of Not Owning Your Tech
(56:27) The Future of Online Business
(01:04:29) Will AI Replace Humans?
(01:10:32) Funnels That Actually Work Now
(01:14:48) The Reality of Coaching in the AI Era
(01:18:02) The Profit vs. Growth Dilemma 
(01:23:10) How to Build a Profitable Brand 
(01:28:22) The Biggest Leverage in Business
(01:33:58) Jordan Platten’s Business Mindset
(01:39:26) The Power of Infinite Leverage
(01:45:40) The Biggest Issue with Founders 
(01:51:57) Life After Making Millions
(01:56:08) Legacy vs. Lifestyle
(01:59:34) Jordan Platten’s 3-Year Vision

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I saw Lara Acosta make $140k in 5 days last week.

She told me exactly how (I recorded it).

In this episode, she broke down...

The behind the scenes of building a $1.5M business.
The exact systems to launch and sell out without calls. 
How to build a personal brand and monetise it online.

And so much more.

This is one of the most tactical breakdowns I’ve recorded.

If you're using content to grow a real business, this is for you.

(00:00) Stop Overcomplicating Your Business
(04:11) Why Simplicity, Focus, and Execution Win
(08:52) Sales Psychology 101
(13:34) Creating Offers That Actually Convert 
(16:49) How to Choose the Right Platform
(21:55) How to Scale Smart
(26:09) Why You Should Stop Copying Top Creators? 
(30:43) Building High-Ticket Programs
(36:50) How to Fix Broken Sales Systems
(42:47) Creating the Right Type of Content
(46:05) Sales Calls vs Funnels
(49:18) How to Monetize Your Audience 
(56:30) Finding the Right People and Building in the Right Place
(59:51) The Truth About Getting Results
(01:03:21) Becoming the Person Who Deserves the Outcome
(01:07:26) Why Almost Successful Still Isn’t Enough
(01:10:58) Coachability & Emotional Maturity in Entrepreneurship
(01:13:21) How to Diagnose Business Bottlenecks 
(01:15:46) Launching with Clarity (Not Confusion)
(01:18:11) Are Webinars Dead?
(01:22:48) Advanced Funnel Tactics
(01:28:42) How Top Founders Make Decisions
(01:31:35) Personal Branding
(01:37:19) Why Relatability Outperforms Logic
(01:39:11) Learn the Skill You’re Avoiding
(01:42:02) First: Why LinkedIn Is the Easiest Platform to Win On
(01:46:08) Content Strategies That Actually Work

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(00:00) Preview
(00:36) Jake’s Method to Win Any Argument  
(01:46) Why Logic Beats Emotion in Debates  
(05:51) What Debating Religion is Actually Like
(09:34) Jake’s Journey from Atheist to Christian  
(13:30) The Rules of Logic and Spotting Fallacies  
(17:53) How Christianity Changed Western Values  
(24:08) How to Change Minds Through Debate  
(27:21) The Truth About Stats and Misleading Data  
(29:57) Objective Morality Explained  
(33:37) The Trans Debate
(39:51) Masculine vs Feminine Problem Solving  
(42:25) Why Men Resonate with Andrew Tate 
(46:16) Direct vs Subtle Leadership Styles  
(49:05) Why Most Clients Don’t Take Ownership  
(52:55) Why Jake Mentors Serious Creators Only  
(56:38) How to Build Your Brand Online  
(01:00:09) Jake Julius’ Daily YouTube Workflow  
(01:03:02) The Bigger Vision Behind RattlesnakeTV  
(01:10:20) Why Jake’s Channel Exploded on YouTube  
(01:27:48) The Power of Public Speaking for Creators  
(01:37:20) Jake’s Advice for Aspiring YouTubers

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