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Guest
Elizabeth Walker - https://www.instagram.com/elizabethannewalker_eawtc/

(00:00) Why Entrepreneurs Need NLP
(02:57) Aligning Life, Work & Mindset  
(06:05) Finding the Root Cause of Entrepreneurial Struggles  
(09:24) How to Reprogramme Your Mindset  
(11:10) Money as Units of Choice (and How to Get More of It)  
(16:08) Breaking the Million-Dollar Plateau  
(20:26) Losing Friends on the Path to Growth  
(22:30) Learning to Say No Without Guilt  
(24:26) Boundaries vs Alignment: Build the Right Relationships  
(27:09) The Truth About NLP 
(33:24) Breaking Lifetime Patterns  
(37:28) The Emotional Change Technique Explained  
(45:12) The Science Behind NLP & PTSD Work  
(52:21) Why Solution-Focus Beats Problem-Focus  
(54:47) The Truth About Antidepressants & Healing Depression  
(59:17) Identity Shifts & Burning the Boats (Safely)  
(01:05:44) Spiral Dynamics, Values Levels & Human Design Boxes  
(01:08:15) How Coaches Can Motivate Clients 
(01:10:13) Lessons from Abuse and Healing  
(01:13:34) The Beginner’s Mind: Why Billionaires Stay Curious  
(01:17:20) The Usain Bolt Approach to Success  
(01:21:31) Creating Business Parallels
(01:26:04) Communication as the Ultimate Lever in Business  
(01:31:24) The Privilege and Responsibility of Speaking to Millions  
(01:35:31) The Power of Going All In  

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(00:00) Preview and Intro 
(01:12) Building a Lean Team Without Burnout  
(04:06) Revenue vs. Profit: The Coaching Dilemma  
(06:47) Why Coaching Businesses Aren’t Sellable  
(08:14) Jeremy’s Background in Software & Mini Exits  
(10:23) The Biggest Lie in Online Business  
(12:22) Redefining Success & Lifestyle Goals  
(16:04) Personal Brand Positioning
(19:05) From Organic Marketing to Paid Ads  
(22:12) Why Simple Scales and Fancy Fails  
(23:34) Content Alone Won’t Save Your Business  
(25:31) Selling What Clients Want, Delivering What They Need  
(29:30) Ads to VSL vs. Ads to Followers  
(33:57) How to Qualify Clients Through Ads  
(36:30) Willing vs. Able: Filtering the Right Audience  
(40:54) Building Cult-Like Communities & Masterminds  
(47:43) Lessons From Top Entrepreneurs & Mentors  
(52:21) Consistency, Coachability, and Long-Term Thinking  
(54:09) Why Hypothesis-Driven Testing Beats Guesswork  

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Guest: https://www.youtube.com/channel/UCRgqOS5NfE9KivsZ2b9QU4Q

(00:00) Preview and Intro
(02:48) Why Matt Built a Team Instead of Going Solo  
(05:16) Losing Creativity as the Business Grew  
(08:22) Moving to a Unit Economics Business Model  
(11:50) Equity Dilution and Planning for an Exit  
(13:04) How Much Do Investors Really Help?  
(15:01) The Biggest Drivers Behind Spacegoods’ Growth  
(16:12) Shifting from Meta Ads to Influencers and YouTube  
(17:43) Founders as the Face of the Brand?  
(20:58) Is Community Building Actually Worth It?  
(26:56) Why E-Commerce Is Harder Than Agencies or Info Products  
(30:54) The Truth About High-Ticket Dropshipping  
(33:24) Three Ways to Scale an E-Commerce Brand  
(33:43) Why Retail Margins Can Beat DTC  
(36:16) Challenges of Expanding into the U.S. Market  
(41:01) Spending £500k a Month on Ads  
(46:07) Struggles with Managing a Team  
(49:26) Keeping Top Talent and Avoiding Corporate Culture  
(53:14) Why Matt Wants to Leave the UK

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(00:00) Introduction 

(00:57) First Steps to $1M/Month

(06:11) Clients Success Stories

(08:16) Finding The Right Time to Scale

(10:23) Breaking Down the Business Math for Scaling

(13:03) How to Identify Business Bottlenecks

(17:30) The Power of Environment and Exposure to High Earners

(20:25) Why Small Bets Keep You Stuck

(25:30) Why Speed Matters in Business

(30:48) Narrative Management and Avoiding Excuses

(35:24) The Funnels That Actually Scale to $1M/Month

(37:54) Scaling Sales Teams 

(41:07) Tracking Data and Building Compliance in Sales Teams

(46:08) Key Elements To Focus on While Scaling

(53:28) Protecting Culture Inside Masterminds and Businesses

(57:06) The Benefits of Masterminds 

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(00:00) Using Writing to Build a Business in 2025  
(02:58) Why Action Beats Waiting for Clarity  
(04:04) From Dentistry to Discovering a Love for Writing  
(06:02) Following What You Enjoy  
(08:18) Turning Writing Into a High-Value Business Skill  
(12:38) The Power of Storytelling  
(16:43) Mindset Shifts: Playing the Long Game  
(18:24) Life Lessons From a Near-Death Experience  
(24:26) How the “Neck Story” Went Viral and Changed His Career  
(32:24) Building a Sustainable Business Ecosystem  
(35:16) Email vs Social Media for Growth  
(38:59) Building Deep Trust with Your Audience
(44:34) Scaling From $5K to Six-Figure Launches  
(46:05) The Tension-Building Formula for Product Launches  
(52:56) Balancing Launches With Evergreen Offers  
(53:50) Creative Campaigns That Drive Sales  
(55:47) Spotting & Serving High-Value Clients  
(58:32) Designing an Offer Ecosystem for Long-Term Growth  
(1:02:15) Why Client Work Improves Content Quality  
(1:08:20) Evolving Offers as Your Audience Changes  
(1:14:18) Turning New Customers Into Long-Term Clients  
(1:17:24) Share Your Best Ideas – Even If They Sell  

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Guest:  @RyanClogg


(00:00) How Ryan Made $70M in Sales
(03:17) Phone Sales 10X’d Their Revenue?
(06:59) Paid Ads, Funnels, and the Power of One Offer  
(11:46) What Happens When Funnels Plateau  
(17:27) Why Tracking Metrics is Important 
(23:13) Volume vs. Quality: Challenges with Organic, Virality & Affiliates  
(26:46) How to Build an Effective Sales System
(33:08) Internal Sales vs. Agency Sales
(39:04) How to Keep Your Closers Booked
(46:40) Optimizing the Sales Funnel
(50:11) Global Sales Ops Processes 
(57:17) Paid vs. Organic Funnels
(59:53) Tracking Funnels by Source, App Type & Intent  
(01:09:58) Why Margins Dropped Despite Growing Revenue  
(01:13:36) What Broke the Business in Q3  
(01:19:16) How Ryan Rebuilt: Habits, Health, and Mindset  
(01:23:29) Why He Left Puerto Rico After 3 Years  
(01:28:12) Building for Depth, Not Just Revenue

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Guest:  @LukeBarnattOfficial  


(00:00) Preview and Intro 
(02:34) Why Luke Went All In on Content 
(05:56) Building an In-House Content Team  
(12:58) Luke’s Fitness & Lifestyle App  
(15:39) Helping Men Build Confidence  
(19:45) What “Winning” Means for Luke
(21:47) UK’s Collapse and Masculinity Crisis  
(26:52) Why Pain Is Essential for Growth  
(30:30)  Leaving Your Comfort Zone  
(33:21) Why Luke Quit Drinking Alcohol
(36:07) Becoming the Master of Your Own Destiny  
(40:05) How to Build the Right Team
(45:06) Why Most People Need Coaching 
(46:44) What 20 Years in MMA Taught Luke About Coaching  
(54:21) Why Energy, Not Skill, Wins Fights (and Life)  
(55:53) Why Delusion Can Be a Superpower
(59:50) How to Build a Bullet Proof Mindset

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(00:00) Preview
(01:21) How to Turn Passion into Profit
(04:05) Attention vs. Business - Which Comes First?  
(06:23) Building a Personal Brand That Actually Converts  
(09:14) The Anti-Niche Strategy  
(15:42) The Real Reason People Buy  
(19:02) Building a Connection with Your Audience 
(23:51) How Tom Reinvented Himself
(27:56) How Tom Went From Creator to Entrepreneur
(31:59) High Ticket vs. Low Ticket 
(38:03) Building a Long-Term Business Ecosystem  
(41:10) Why Helping Beginners Is Harder
(43:26) Tom’s No-Sales-Call Launch Strategy  
(45:24) The 43-Day Launch Framework 
(51:03) Tom’s Sell By Chat Strategy 
(57:34) The Importance of Finding Your Own Lane  
(01:06:38) The Effects of Your Environment
(01:10:35) What Is Tom Noske Optimizing For?

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(00:00) Preview

(00:46) How to Use Viral Content to Drive Business Revenue  

(10:08) Scaling Without Losing Revenue Per Follower  

(12:04) Importance of Storytelling on Social Media

(15:25) Why Podcast Clips Go Viral

(20:36) How to Make Your Content Emotionally Engaging  

(27:09) Why Ashton Hall’s Content is Going Viral  

(29:21) Building Your Offer Before Chasing Attention  

(35:25) Why Going Viral Doesn’t Mean More Sales  

(39:13) The Strategy Behind Clipper Accounts  

(40:38) Founder-Led vs Brand-Led Content  

(45:24) How to Get Comfortable on Camera  

(54:45) The Biggest Struggles with Creating Content  

(56:45) How to Get an ROI on Content

(59:42) Why Mastering Social Media Takes Time

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