Kickoff Sessions

Kickoff Sessions

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Kickoff Sessions episodes

  • #343 Charlie Johnson - The Coach Who Built a $30M Business on Paid Ads

    Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM

    "Businesses make money when they make the first sale, but where businesses make a lot of money is where they make the second and third sale."

    Charlie Johnson took his business from $10M to $30M in revenue in about two and a half years, mostly on paid traffic. He runs two big fitness offers and a software business, Lead Wizard. At the start of this year he fired his media buyer and took the ads back himself, and in the last couple of months automating with AI has cut $30K in payroll.

    I wanted to know how he actually runs the machine. His answer: protect the pixel, even if it means turning off your most profitable ads. Reset tired ad sets every five to seven days. Stop polishing a VSL when only 7% of people press play. And fix the offer and the sales team before you crank traffic, because a VSL funnel only works if someone can close.

    If you've taken a follower funnel as far as it goes and you're weighing up paid ads, this is the conversation.


    Apply to Work with Voics: https://events.voics.co/coaches
    Join Aura: https://aurasales.io


    0:00 Intro
    1:32 From $10M to $30M on paid traffic
    3:05 Getting clients to buy a second time
    6:28 Going broader than fitness
    9:20 How to sell high ticket on paid ads
    11:33 Join Aura
    13:11 Why he fired his media buyer
    14:54 The AI that runs his ad account
    17:42 Why you still need to know every skill
    20:52 VSL funnel vs free course funnel
    23:06 Nobody watches your VSL
    25:15 Why he turned off his most profitable ads
    28:34 Why cheap ad agencies fail
    30:10 Hire brains, not bodies
    31:21 Why overbooked closers stop closing
    32:56 Where the money actually goes
    36:29 Getting AI to learn every role in the team
    37:49 What AI can't replace in a sales manager
    40:52 The curse of capability
    44:20 Why the middle of the coaching market is dying
    47:34 The smartest move he made in 2026
    50:04 What Acquisition.com taught him
    53:59 Why a VSL fails if you can't close
    56:59 Webinars vs VSLs
    59:43 Final takeaways

    Support the show

    1 hr 1 min
  • #342 Josh Lyons - The $100K/Month Closer Who Sells Without a Script

    Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM

    "My mentor gave me four of his calls, the recordings, and I listened to them 500 times over the course of the first six months."

    Josh Lyons never learned sales from a script. No course, no manual, no book of questions. He's since taken four other closers to $100K a month in commissions the same way, two of them brand new to high-ticket sales, and three of his closers did $4.3M a month in cash collected on a single offer.

    I wanted to know why great reps still plateau. His answer: past a certain point it stops being a skill problem. Who you are shows up on every call, and most closers are being trained on the wrong layer.

    If you're good on calls and can't work out why you're not great yet, or you're an owner who can't find closers worth keeping, this is the conversation.


    Apply to Work with Voics: https://events.voics.co/coaches
    Join Aura: https://app.aura-app.ai/sign-up


    0:00 Intro
    1:11 Why sales starts with who you are
    2:45 Why reps avoid the inner work
    5:13 When prospects get defensive
    6:48 Holding the line on truth
    8:50 Truth vs falsehood on a sales call
    12:16 Join Aura
    13:53 The call review that changed everything
    18:44 Do you need a script to start?
    22:31 Why the best closers leave the market
    24:17 Five closers at $100K a month, no script
    27:29 The unicorn closer trifecta
    29:16 What makes an offer worth closing
    30:34 Why paying 3% gets you average closers
    32:40 $4.3M a month with three closers
    34:26 Price vs call volume
    39:04 Money vs lifestyle: make it a conscious choice
    42:33 Stress vs being out of alignment
    46:38 How to actually find a mentor
    50:30 "Girls like me don't date guys like you"
    53:42 State, frequency and the pre-call checklist
    59:36 What's on his pre-call checklist
    1:04:03 Why closers check out after a few years
    1:07:30 Stretch experiences: private jets and a $78M mansion
    1:10:49 Final takeaways

    Support the show

    1 hr 13 min
  • How Much It Actually Costs To Build A SaaS In 2026

    Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM

    "Anyone can build a tool. Not anyone can build a company."

    Darren Lee opens the spreadsheet on his software company and reads a full year of costs line by line. No revenue, no MRR, just where $565,000 actually went: $280K on engineers, $71K on ads, $100K on sales commissions, $50K on events, all self-funded, no VC.

    He splits it into building the thing and selling the thing, shows why 95% of the build is people, why the founder has to run his own ads, and the three things he would do differently if he started again.


    Apply to Work with Voics: https://events.voics.co/coaches
    Join Aura: https://app.aura-app.ai/sign-up


    0:00 Intro
    0:57 What Aura does
    2:14 Self-funded, no VC
    4:08 Why B2B SaaS costs keep rising
    6:09 Build it vs sell it
    6:56 $280K on engineering
    10:04 Sponsor: Aura
    11:41 Anyone can build a tool
    14:20 The product nobody maintains
    15:55 The $14K that runs everything
    17:12 $71K on paid ads
    21:17 Why the founder runs the ads
    22:40 Turning sales calls into ads
    24:12 $50K on events
    26:30 Where the money actually goes
    29:16 No outside help
    30:20 Document the build
    31:00 Pick bigger partners
    31:40 The $565K total
    32:40 Final takeaways

    Support the show

    34 min
  • The Complete High Ticket Sales Call Framework (2026)

    Full Framework: https://events.voics.co/selling-at-scale

    I've sold over a quarter of a million dollars on a single sales call, and I've done it more than once. Not because I'm a natural closer. Because the call was won before it started.

    This is the full system we use to sell high ticket offers at scale, end to end: the application form, the three days before the call, the call itself gate by gate, the price, and the objections. It's the same process we teach inside Voics and the same process our clients use to go from six figures to eight.

    Grab the document and fill it in as you watch.


    Apply to Work with Voics: https://events.voics.co/coaches
    Join Aura: https://app.aura-app.ai/sign-up


    0:00 Selling high ticket at scale
    2:07 Gap selling: current state to future state
    3:15 Why most people are bad at sales
    4:45 The quality of your questions
    5:35 Stop talking, let them arrive at the answer
    6:35 The sale lives in the gap
    7:47 How to structure a 60 minute call
    8:57 The two mistakes on every call I review
    10:28 Collect tokens, then spend them
    11:44 Build a series of yeses
    12:43 Open vs closed questions
    13:45 Where sales calls actually break
    15:25 Go upstream: your application form
    19:18 Qualifying non-business offers
    20:34 Stop calling it a free strategy call
    21:40 Hot, warm and cold leads
    22:22 What leads should watch before the call
    24:19 Two touches a day, three days out
    25:08 Why 90% of unconfirmed calls don't show
    26:00 The call: setting the frame
    28:07 Finding the pain
    32:16 Information gap vs implementation gap
    32:43 Symptoms vs the core problem
    34:32 The cost of inaction
    36:00 Financial qualification and the decision maker
    38:33 After the pitch: deploy what you collected
    41:04 Show them the process to get started
    43:20 The temperature check
    44:24 How to deliver the price
    47:06 Isolate the objection
    48:11 Every objection is a money objection
    49:13 Deposit, start, or walk away

    Support the show

    50 min
  • #341 Bogdan Micov - The Mind Architect: Why Great Closers Freeze On Easy Calls

    Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM

    "Pushing through is driving the car with a handbrake on."

    Bogdan Micov rebuilds the psychology underneath high-ticket closers. In this episode he doesn't tell war stories — he draws the whole model on paper and shows why every sales trainer you've ever hired has been working on the wrong step.

    We map conditioning, state, behaviour and results. He explains why your best rep hits $35K and crashes straight back to $20K. And he makes the case that you don't need more confidence, you need less fear.


    Apply to Work with Voics: https://events.voics.co/coaches
    Join Aura: https://app.aura-app.ai/sign-up


    0:00 Intro
    2:58 Subtraction, not addition
    4:57 The four-step chain
    7:19 Why reps don't send the outbound
    9:24 Sponsor: Aura
    11:00 What emotion actually is
    12:59 The rep who quit over one question
    14:30 95% of you is unconscious
    15:55 When money isn't your real value
    19:01 The six needs behind every behaviour
    23:00 The question running your life
    24:08 Why Darren wants an exit
    30:20 The $20K set point
    35:55 Process over content
    37:06 How fast can you actually change
    39:36 Avoiding it vs clearing it
    41:28 Delete the emotion, install the belief
    45:20 Final takeaways

    Support the show

    47 min
  • #340 Temple Naylor - The Ultimate Guide To Closing High-Ticket Clients (Full Breakdown)

    Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM

    "I've never read a single sales book. Never."

    Temple Naylor sold Cole Gordon's $24K offer and ran a portfolio of 65 client accounts, most of them doing $100K to $300K a month. He coaches 63 business owners now. He's 28, he grew up in a mobile home, and he dropped out of high school and taught himself to code because there was nothing else within walking distance.

    I wanted to know what actually separates good closers from great ones. His answer isn't a technique. He thinks most people plateau because they keep buying sales training long after the thing holding them back stopped being sales.

    If you're already decent on calls and can't work out what sits between you and great, this is the conversation.


    Apply to Work with Voics: https://events.voics.co/coaches

    Join Aura: https://app.aura-app.ai/sign-up


    0:00 Intro
    1:20 Why sales skill has a ceiling
    4:30 People buy coaches, not coaching
    6:53 Diagnosing one problem, not nine
    7:33 The one thing frame
    10:36 Join Aura
    12:12 How to pitch end to end
    13:00 The four pillars, and weaving in and out
    16:11 The questions that lose deals
    18:58 From a mobile home to teaching himself to code
    25:09 How he actually got good: brutality
    26:51 The cold call he recorded at 19
    30:22 Scripts, coachability and sounding human
    36:07 Why $300K a month is still a B2C buyer
    39:59 Front end vs back end offers
    40:44 The renewal data that changed his mind
    47:09 The sunk cost pitch
    50:46 Payment plans and meeting people where they are
    53:16 How he runs a back end pitch
    56:05 The blindside
    59:09 Nobody actually has objections

    Support the show

    1 hr
  • #339 Christian Schuette - The Actual Systems to Scale a Business in 2026

    Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM

    “You’re solving the right problem — but in the wrong order.”

    Christian Schütte advises 7 and 8-figure founders, including Will Brown. In this episode he doesn’t get interviewed — he runs a live advisory session on me and finds the constraint I’d been ignoring for months.

    We map every role I play. He pressure-tests my $30M exit until it falls apart. And he explains why most founders are busy every day while the number never moves.


    Apply to Work with Voics: https://events.voics.co/coaches
    Join Aura: https://app.aura-app.ai/sign-up


    0:00 Intro
    1:04 The hardest parts of business
    2:20 Identity and your roles
    7:00 Why bad feedback hurts
    8:57 Sponsor: Aura
    10:34 Why not every client makes it
    21:49 Advisory vs coaching
    25:33 Direction instead of goals
    26:44 Why Darren wants an exit
    34:58 Finding the real constraint
    38:01 Getting honest with yourself
    39:30 The Golden Hour
    44:48 Closing open loops
    47:46 Document the journey

    Support the show

    50 min
  • #338 Özkan Akkilic - The CEO Behind 75,000 Businesses: "You Are The Blocker"

    Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM

    Most coaches never scale. Not because their offer is bad — because they never stop being the product.

    Özkan Akkilic has a view of this that almost nobody has. He's the co-founder and CEO of Ablefy (formerly Elopage), the platform running over 75,000 online businesses — which means he can see, in real numbers, exactly who breaks through and who stalls.

    His estimate: only 20–30% ever make it to the next level.

    If you're stuck somewhere between $20K and $100K a month and working harder every month to stay there — this one's for you.


    Apply to Work with Voics: https://events.voics.co/coaches
    Join Aura: https://app.aura-app.ai/sign-up


    0:00 Preview & Intro
    2:53 Launch-Based Businesses Have An Expiry Date
    6:47 The Niches Making Money Right Now
    10:10 The Roadmap From Zero To £1M
    11:27 Sponsor: Aura
    13:03 The One-To-One Coaching Trap
    17:19 The Decision To Go (One-Way Door)
    20:01 You're Just An Overpaid Freelancer
    24:38 Clarity, Vision, And Ozkan's 2013 Bet
    31:54 Comfort Kills More Businesses Than Competition
    37:03 What Clients Actually Need Most
    42:19 Why Aura And Ablefy Partnered Up
    48:53 The Sales Rep Commission Nightmare
    1:01:19 Why Small Businesses Need Better Tools Than Big Ones

    Support the show

    1 hr 6 min
  • 1 Year Building a Software Company (The Brutal Reality)

    Watch This NEXT: https://www.youtube.com/watch?v=KvkldfWDCuM&pp=0gcJCR0AztywvtLA


    A year ago I moved from consulting into software. This is what actually happened — the numbers, the mistakes, and the things I'd do completely differently.

    No highlight reel. Six figures in ARR, pushing seven, with the goal of eight — and every expensive lesson it took to get here.


    Apply to work with Voics: https://events.voics.co/coaches


    0:00 – The numbers and the goal
    2:15 – Why build Aura at all
    3:41 – Sales intelligence vs. a CRM
    5:06 – Pre-sell before you build
    7:48 – Public launch and the activation problem
    10:10 – The engineering hires that changed everything
    12:38 – Using Aura to grow Aura
    15:22 – Acquisition lessons from painful pivots
    18:03 – Learning paid ads the hard way
    22:18 – Events and alliances as the edge
    26:04 – Iterate fast and build to sell

    Support the show

    30 min
  • #337 Cameron England - The 20 Year Old Making $700k/month With His AI Agency

    Join Aura today: https://app.aura-app.ai/sign-up

    At 20, Cameron England built his agency entirely on paid ads. No organic, no posting. $50–100 a day in, clients at around $400, $1,000 up front and $1,000 every month after that.

    "I don't want to be right, I just want to make money."

    He started posting at 15 documenting a business he hadn't built yet, spent four years in the trenches running a marketing agency for medical clinics, and now runs a second business teaching agency owners the same path.

    This one is about the mechanics. Why he dropped cold outbound the moment he learned paid. Why organic is what Darren calls "business on easy mode" — and why Cameron thinks depending on either paid or organic alone is a mistake. What actually broke when he poured money into ads: fulfilment, hiring, all of it.

    If you're running an agency or a coaching business and you're stuck deciding instead of doing, this one's for you.


    0:00 Why your pain tolerance sets your income ceiling
    1:12 The popcorn effect — 5 years of nothing, then everything
    4:04 Student vs expert: which one actually gets paid
    7:19 Selling vapes at 14, shaving his head at 15
    9:50 Join Aura
    11:26 How he cracked paid ads and killed cold outbound
    16:24 Why 90% of beginners stay stuck at $10K a month
    22:18 Reputation over growth spurts
    23:58 The offer he refused to scale
    26:34 The cost of condensing 10 years into 3
    35:41 Turning down $120K a year at 16 on a gut feeling
    42:51 When Instagram shut him down
    46:42 Leading by example


    CAMERON ENGLAND
    YouTube: https://www.youtube.com/@Cameron.England
    Instagram: https://www.instagram.com/iamcameronengland/

    Support the show

    51 min

About Kickoff Sessions

From the publisher's feed

Weekly podcast episodes with the sharpest minds in the world to help you live a richer & more fulfilling life. 

Previous guests include Luke Belmar, Justin Waller, Sahil Bloom, Gad…

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