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Guest: Josh Troy
Youtube: https://www.youtube.com/@joshuatroy
Instagram: https://www.instagram.com/troy.joshua/

0:00 Preview & Intro
5:04 Call Economics Basics
15:48 Golden Revenue Formula
20:36 Funnels & Traffic
23:14 Cold vs Warm Leads
31:02 Lead Awareness Training
34:27 Two-Part Close System
43:51 Ramping Sales Reps
58:49 Skill vs Will
1:00:44 Comp Plan Design

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Guest - Steve Tan
Instagram: https://www.instagram.com/heystevetan
X: https://x.com/heystevetan

For two years… nobody actually knew what happened between Steve Tan and Luke Belmar.
Just rumors. Screenshots. Half-stories.

So I flew to Kuala Lumpur.
Sat down with Steve.
Turned the cameras on.

And I asked him to walk me through everything…
From the first message…
To the $4.2M run…

What Steve revealed shocked me.
- ⁠How the partnership actually started
- Why he funded the entire operation
- ⁠The moment the business exploded (and when things started to go wrong)

He laid out the full details.

This wasn’t random internet drama. This was a breakdown of what really happened.

This is the first time Steve has ever told the entire story in one place.
Just raw from his seat, and the lessons every entrepreneur needs to hear.
If you want the full picture, not the internet version…

Tune in!

(00:00) Preview 
(00:43) The Origins of the Fallout
(05:08) How Luke Belmar Changed
(09:02) Why the Partnership Was Uneven
(11:21) Investment Strategy Behind Capital Club
(13:27) Were Luke’s Claims to Success Fake?
(15:37) Luke Belmar's Suspicious Behaviour
(18:26) The Real Vision Behind Building Capital Club
(23:45) How Luke Used Narrative Control Internally
(26:13) How Luke Got Involved with Capital Club
(30:22) Inside Steve’s Exit Process (& What Actually Happened)
(45:03) The Controversial $600K Withdrawal Explained
(47:18) “$40M” Revenue Claims
(51:44) Deflecting Tactics
(59:48) When Things Started Falling Apart 
(01:03:54) Real Numbers Behind Capital Club Launch
(01:12:10) What Steve Actually Wants from This Case
(01:22:18) Steve’s Plan to Bounce Back

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(00:00) Why Your Content Isn’t Bringing Clients  
(00:32) How Copying Creators Kills Your Brand  
(02:54) Use Personality to Build Loyal Followers  
(04:14) How to Sell Yourself, Not Just Your Service  
(06:08) Build Your Brand Using the Creative Brief  
(09:49) Turn Life Experiences Into Content Ideas  
(11:16) Define Your Core Values and Brand Voice  
(16:22) Staying Authentic  
(18:28) Build Your Brand Before Building Your Offer  
(20:38) How to Use Market Research to Get Clients  
(22:36) The GAP Framework for Content That Converts  
(24:38) Leverage Trends to Grow Your Audience  
(26:35) Create Authority Content That Builds Trust  
(30:00) Use Storytelling to Sell More Effectively  
(31:24) Connect With Audiences Through Emotion  
(33:40) Practical Steps to Package Your Content  
(47:36) How to Get Clients With a Small Audience  
(56:50) The Content-to-Client Funnel Strategy  
(58:01) Scaling Organic Content With Paid Ads

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Guest- Matthew Dicks
YouTube: https://www.youtube.com/channel/UCiglJWc9Ah0qNhZvbQ9Mnwg
Instagram: https://www.instagram.com/matthewdicks


(00:00) Why Every Entrepreneur Must Master Storytelling  
(01:46) The Psychology Behind Memorable Storytelling  
(04:11) Crafting an Authentic Origin Story 
(09:48) How to Use Humor Effectively
(13:45) The Role of Charisma and Energy in Storytelling  
(17:29) How to Make Sales Conversations Enjoyable  
(22:54) What Viral Founders Can Teach Us About Storytelling  
(25:26) How to Connect With Your Audience  
(29:15) Building Suspense Into Your Pitch Structure  
(34:06) How to Instantly Gain Attention  
(38:10) Storytelling in Sales
(42:35) How to End Your Presentation  
(45:39) How to Inspire Real Action After a Talk  
(50:11) Why QR Codes and Sales Pitches Break Trust  
(53:16) Balancing Connection and Conversion on Stage  
(56:00) Why Great Speakers Like Chris Williamson Stand Out  

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Guest- Matt Ryder
YouTube: https://www.youtube.com/@MatthewRyder
Instagram: https://www.instagram.com/realmattryder/


(00:00) Intro
(00:32) Difference Between a Good and Great Sales Rep
(03:42) Why Most Sales Reps Stay Average  
(08:17) How to Create Value Beyond Lead Flow  
(10:42) Coaching and Training Sales Reps 
(14:39) Optimizing Offers, Pricing, and Sales Context  
(25:06) The Psychology Behind Sales Conversations  
(29:58) Scaling From $20K to $2.5M (Matt Ryder’s Sales Journey)
(33:17) Building a Personal Brand That Converts 
(36:24) Why Authenticity Matters in Content Marketing  
(41:13) What Your Prospects Actually Care About  
(43:49) The Power of Building a Sales & Content Ecosystem 

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Guest- Taki Moore
YouTube: https://www.youtube.com/@TakiMoore
Instagram: https://www.instagram.com/takimoore/

(00:00) Intro
(02:45) When Scaling Becomes Painful  
(05:30) The Autopilot Acquisition Model
(08:25) Building a 3-Layer Content Engine
(16:52) Free vs Paid Webinars
(19:10) 3-Part Marketing Framework to Scale
(20:45) Simplifying Cashflow  
(23:30) Customization & Coaching Philosophy
(25:20) Platform Focus: Why One Channel Beats Many  
(27:18) How Long-Form Builds Trust  
(29:22) Removing the Sales Team: The Three-Month Experiment  
(35:00) The $1,500 Application Filter (And Why It Works)  
(39:06) Pricing Strategy & Early ROI Framework  
(39:40) Why Good Product Wins Every Time 
(42:29) The Referral System Reframe
(46:00) Creative Offers That Break the Market  
(47:02) Information vs Implementation
(50:29) Knowing When to Kill a Product 
(52:56) Coaching in the AI Era  
(58:25) The Delivery Trifecta: Content, Coaching, Community  
(01:00:01) Quick Wins vs Long-Term Foundations
(01:01:24) YouTube Strategy Breakdown 
(01:15:10) Creating Content That Feels Authentic (Taki’s Process)

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(00:00) Preview
(00:40) Building Partnerships for Long-Term Success  
(01:32) Lessons in Leadership  
(04:11) The Process of Mastery
(08:23) Breaking Down Decision Making Processes 
(10:24) The First Principles of Scaling
(15:15) Teaching vs Mentoring
(17:34) How Trust, Emotion, and Logic Drive Conversions  
(22:33) Using Market Awareness to Refine Your Offer 
(26:14) Why You Need Clarity in Marketing
(28:44) Why Every Entrepreneur Has an Offer Problem (and How to Fix It)  
(34:10) How to Level Up Your Entrepreneurial Game  
(37:37) How Personal Growth Shapes Business Growth  
(41:58) Redefining Sales as Service 
(47:16) How to Build Offers
(50:22) The Reality of Staying Motivated
(54:04) How to Attract Clients Through Content 
(56:01) The Coaching Flywheel
(56:50) Offers, Content, and Sales
(58:03)The Three Archetypes of Mentorship
(59:55) The Creator vs. Entrepreneur Dilemma

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Guest - Cardinal Mason
YouTube: https://www.youtube.com/@CardinalMason
Twitter: https://x.com/cardinalmason?lang=en

(00:00) Staying Relevant in the Info Product Space  
(02:15) From Influencer to Business Operator  
(05:27) Hitting Revenue Milestones & Paid Ads  
(07:42) Scarcity Mindset & Business Cycles  
(11:25) Materialism vs Building Wealth  
(13:23) Scaling with Paid Ads  
(20:07) The New Role of Organic Content  
(23:52) Market Saturation & Copycats  
(25:09) Targeting an Older Demographic  
(27:48) Building the Sales Team  
(30:37) Scaling Call Funnels & Webinars  
(34:59) Structuring Sales for Scale  
(38:04) Culture & Retention in Sales Teams  
(41:35) Leadership & Firing Lessons  
(43:45) Fitness as a Business Advantage  
(46:09) Fitness Journeys, TRT & Peptides  
(54:07) Lifestyle Trade-offs  
(59:38) Longevity, Mobility & Health as the Ultimate Flex  
(01:04:31) Shifting Motivations & Revenue Scoreboard  
(01:07:23) From Info Products to SaaS  
(01:11:20) SaaS Economics & Business Models  
(01:16:55) Scaling SaaS Through Info Product Flywheels  
(01:21:23) The Future of Info Products  
(01:25:29) Doubling Down When Things Are Good  

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Guest
Elizabeth Walker - https://www.instagram.com/elizabethannewalker_eawtc/

(00:00) Why Entrepreneurs Need NLP
(02:57) Aligning Life, Work & Mindset  
(06:05) Finding the Root Cause of Entrepreneurial Struggles  
(09:24) How to Reprogramme Your Mindset  
(11:10) Money as Units of Choice (and How to Get More of It)  
(16:08) Breaking the Million-Dollar Plateau  
(20:26) Losing Friends on the Path to Growth  
(22:30) Learning to Say No Without Guilt  
(24:26) Boundaries vs Alignment: Build the Right Relationships  
(27:09) The Truth About NLP 
(33:24) Breaking Lifetime Patterns  
(37:28) The Emotional Change Technique Explained  
(45:12) The Science Behind NLP & PTSD Work  
(52:21) Why Solution-Focus Beats Problem-Focus  
(54:47) The Truth About Antidepressants & Healing Depression  
(59:17) Identity Shifts & Burning the Boats (Safely)  
(01:05:44) Spiral Dynamics, Values Levels & Human Design Boxes  
(01:08:15) How Coaches Can Motivate Clients 
(01:10:13) Lessons from Abuse and Healing  
(01:13:34) The Beginner’s Mind: Why Billionaires Stay Curious  
(01:17:20) The Usain Bolt Approach to Success  
(01:21:31) Creating Business Parallels
(01:26:04) Communication as the Ultimate Lever in Business  
(01:31:24) The Privilege and Responsibility of Speaking to Millions  
(01:35:31) The Power of Going All In  

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(00:00) Preview and Intro 
(01:12) Building a Lean Team Without Burnout  
(04:06) Revenue vs. Profit: The Coaching Dilemma  
(06:47) Why Coaching Businesses Aren’t Sellable  
(08:14) Jeremy’s Background in Software & Mini Exits  
(10:23) The Biggest Lie in Online Business  
(12:22) Redefining Success & Lifestyle Goals  
(16:04) Personal Brand Positioning
(19:05) From Organic Marketing to Paid Ads  
(22:12) Why Simple Scales and Fancy Fails  
(23:34) Content Alone Won’t Save Your Business  
(25:31) Selling What Clients Want, Delivering What They Need  
(29:30) Ads to VSL vs. Ads to Followers  
(33:57) How to Qualify Clients Through Ads  
(36:30) Willing vs. Able: Filtering the Right Audience  
(40:54) Building Cult-Like Communities & Masterminds  
(47:43) Lessons From Top Entrepreneurs & Mentors  
(52:21) Consistency, Coachability, and Long-Term Thinking  
(54:09) Why Hypothesis-Driven Testing Beats Guesswork  

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