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(00:00) Preview

(01:19) Money Won’t Make You Happy  

(03:52) Elliot’s Wake-Up Call 

(05:47) The Real Cost of Chasing Status  

(09:32) How AI Is Changing Personal Branding  

(11:12) How to Build Trust in Business 

(17:14) The Future of Content: Live Streaming 

(19:38) Elliot’s Formula for Viral Content (RIVE)  

(23:57) The Power of Authenticity in Business  

(25:47) How Elliot Rebuilt Avoided Burnout

(32:21) How to Reverse Engineer Your Ideal Business & Life  

(35:31) The Role of Energy in Business Operations and Sales  

(38:39) Why Elliot Refuses to Leave the UK  

(43:12) The Danger of Victim Mentality in Business  

(46:30) What Founders Can Learn From Eastern European Hustle  

(50:39) Running a Business-Focused Household  

(55:08) The Importance of Building Systems

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(00:00) Preview

(00:48) Behind Iman’s $100M Empire

(02:49) How to Build The Right Team

(07:08) Iman’s Greatest Life Lesson

(11:41) What Keeps Iman Humble

(17:37) Personal Branding & Content Strategy

(24:74) Where Iman Gadhzi is Investing

(28:51) Iman’s Path to 9 Figures

(31:58) The Truth About Info Product Industry 

(37:57) Best Online Business to Start in 2025

(40:27) Iman’s 9 Figure Business Model 

(45:15) Dealing with Hate Online

(48:17) Importance of Hiring the Right People

(53:28) Team Management Tips

(55:58) UK vs US vs Dubai

(01:00:37) Iman Gadhzi’s Ultimate Goal in Life

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(00:00) Intro

(02:35) Rob Lipsett’s New Training Routine

(06:46) Are Bodybuilders Actually Fit?  

(09:18) How Rob Reinvented His Lifestyle

(16:09) Why YouTube is the #1 Platform

(21:52) Shift to Entrepreneurship  

(25:30) Viral Content vs. Value Based Content

(30:39) Rob’s Views on Sobriety 

(34:35) Designing a Freedom-Based Life

(39:00) Lean Business, No Debt, and Commission-Based Teams  

(44:34) Rob’s Lean Business Philosophy

(48:50) Why Personal Branding Is Everything

(51:09) Benefits of Starting a Podcast

(53:09) How to Become a Content Creator

(59:09) The Benefits of Being a Content Creator

(01:03:17) How to Build a Loyal Audience

(01:06:03) Staying Relevant on YouTube for Over a Decade  

(01:10:55) The One Thing AI Can’t Replace

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Asking Rory Sutherland what actually grows a business… 

Most founders get this completely backwards.

They obsess over sales tactics…

And completely neglect marketing.

But the truth is:

Sales and marketing aren’t separate.

They’re one system that feeds your entire business.

• Marketing pulls attention.
• Sales converts it.
• Customer experience keeps them.

We break down how overdelivering in your marketing eliminates most sales objections before they even show up.

Because the reality is:

• The best marketing manufactures perceived value BEFORE the sale.
• The best sales process simply monetizes trust already created.
• And the best retention happens because you delivered real value.

You don't need a 47-step sales funnel.

You need world-class positioning, a clear message, and an offer that solves a real problem.

This episode goes deep on how to:

• Create demand BEFORE you ever sell
• Build surface area so luck compounds
• Make your sales process almost automatic
• Retain clients through actual delivery, not promises

This is the game for anyone serious about scaling in 2025.

(0:00) The Psychology of Marketing 

(04:18) How to Create Real Value 

(09:24) Fame as a Business Lever  

(13:40) The Science of Long-Term Marketing  

(18:12)  Amazon vs Revolut: The Power of Real Customer Service 

(23:22) The Ethics of UX: Why Friction Breaks Trust  

(27:49) The Power of Transaction Utility  

(34:38) How Price Framing Changes Consumer Behavior  

(42:44) Should You Offer Guarantees

(46:19) Why Rich People Dress Poorly (And Why It Works)  

(50:02) Netflix’s Marketing Breakthrough  

(56:00) How to Increase Perceived Value of Products

(58:37) The Role of Marketing in Modern Business  

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Do you really need sales calls to grow a 7-figure coaching business?

In my latest episode with Taki Moore, we challenge the traditional model.

He’s built a $37M coaching business without relying on sales calls, complex funnels, or endless nurture.

Instead, he focuses on:

- Marketing that builds desire before you pitch
- Offers that close silently using a simple Google Doc
- Systems that prioritize leverage, not burnout
- Building “brandwidth” so people are ready to buy before you speak

This isn’t about being anti-sales call.

It’s about asking a better question:

What if your marketing was strong enough that you didn’t need one?

(00:00) Why Taki Fired His Sales Team 
(04:33) What Buyers Actually Want
(08:28) How to Sell Without Calls or Chat 
(11:32) The End of Sales Funnels
(13:54) The Biggest Problem in Sales 
(17:35) The Power of “Brandwidth” 
(21:04) Turning Content Into Buyers 
(24:38) Escaping Offer Procrastination 
(31:46) How Taki Delivers Client Results 
(35:14) How Taki Moore Leverages AI 
(38:55) Solving the Right Problems
(41:31) The “Big Easy” Framework 
(44:06) Why Physical Tools Still Matter 
(45:20) Events That Drive Retention, Ascension, and LTV
(50:28) Designing Engaging Events 
(55:07) Adapting Events to Match Client Stages and Energy
(58:26) The Sensei Session Model
(59:39) Creating Emotional Anchors

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(00:00) Why Most Agencies Fail
(06:26) The Psychology of Client Retention 
(12:17) How to Manage Client Expectations and Build Trust
(18:46) The Ethics of Selling 
(25:52) Building Vision-Driven Client Journeys
(32:29) How to Build Scalable Systems
(39:46) Why Retention Is the Real Path to $1M/Month
(44:41) Jordan Platten’s Thought on AI 
(52:28) The Risk of Not Owning Your Tech
(56:27) The Future of Online Business
(01:04:29) Will AI Replace Humans?
(01:10:32) Funnels That Actually Work Now
(01:14:48) The Reality of Coaching in the AI Era
(01:18:02) The Profit vs. Growth Dilemma 
(01:23:10) How to Build a Profitable Brand 
(01:28:22) The Biggest Leverage in Business
(01:33:58) Jordan Platten’s Business Mindset
(01:39:26) The Power of Infinite Leverage
(01:45:40) The Biggest Issue with Founders 
(01:51:57) Life After Making Millions
(01:56:08) Legacy vs. Lifestyle
(01:59:34) Jordan Platten’s 3-Year Vision

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I saw Lara Acosta make $140k in 5 days last week.

She told me exactly how (I recorded it).

In this episode, she broke down...

The behind the scenes of building a $1.5M business.
The exact systems to launch and sell out without calls. 
How to build a personal brand and monetise it online.

And so much more.

This is one of the most tactical breakdowns I’ve recorded.

If you're using content to grow a real business, this is for you.

(00:00) Stop Overcomplicating Your Business
(04:11) Why Simplicity, Focus, and Execution Win
(08:52) Sales Psychology 101
(13:34) Creating Offers That Actually Convert 
(16:49) How to Choose the Right Platform
(21:55) How to Scale Smart
(26:09) Why You Should Stop Copying Top Creators? 
(30:43) Building High-Ticket Programs
(36:50) How to Fix Broken Sales Systems
(42:47) Creating the Right Type of Content
(46:05) Sales Calls vs Funnels
(49:18) How to Monetize Your Audience 
(56:30) Finding the Right People and Building in the Right Place
(59:51) The Truth About Getting Results
(01:03:21) Becoming the Person Who Deserves the Outcome
(01:07:26) Why Almost Successful Still Isn’t Enough
(01:10:58) Coachability & Emotional Maturity in Entrepreneurship
(01:13:21) How to Diagnose Business Bottlenecks 
(01:15:46) Launching with Clarity (Not Confusion)
(01:18:11) Are Webinars Dead?
(01:22:48) Advanced Funnel Tactics
(01:28:42) How Top Founders Make Decisions
(01:31:35) Personal Branding
(01:37:19) Why Relatability Outperforms Logic
(01:39:11) Learn the Skill You’re Avoiding
(01:42:02) First: Why LinkedIn Is the Easiest Platform to Win On
(01:46:08) Content Strategies That Actually Work

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(00:00) Preview
(00:36) Jake’s Method to Win Any Argument  
(01:46) Why Logic Beats Emotion in Debates  
(05:51) What Debating Religion is Actually Like
(09:34) Jake’s Journey from Atheist to Christian  
(13:30) The Rules of Logic and Spotting Fallacies  
(17:53) How Christianity Changed Western Values  
(24:08) How to Change Minds Through Debate  
(27:21) The Truth About Stats and Misleading Data  
(29:57) Objective Morality Explained  
(33:37) The Trans Debate
(39:51) Masculine vs Feminine Problem Solving  
(42:25) Why Men Resonate with Andrew Tate 
(46:16) Direct vs Subtle Leadership Styles  
(49:05) Why Most Clients Don’t Take Ownership  
(52:55) Why Jake Mentors Serious Creators Only  
(56:38) How to Build Your Brand Online  
(01:00:09) Jake Julius’ Daily YouTube Workflow  
(01:03:02) The Bigger Vision Behind RattlesnakeTV  
(01:10:20) Why Jake’s Channel Exploded on YouTube  
(01:27:48) The Power of Public Speaking for Creators  
(01:37:20) Jake’s Advice for Aspiring YouTubers

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(00:00) Preview and Intro

(03:26) Lessons from Scaling and Failing Fast  

(06:19) The OFM Business Model  

(08:45) Picking the Right Clients 

(12:14) The Reality of Online Business  

(17:42) Navigating Hate, Criticism, and Reputation  

(21:47) Flashy Content vs Real Connection: What Works?  

(27:25) The Entrepreneur’s Dilemma  

(33:39) Choosing Freedom 

(36:26) Growth Through Pressure and Repetition  

(40:51) The Psychology of Sales

(47:40) Analyzing Buying Behavior  

(51:18) How to Use Reverse Psychology to Sell

(54:54) The Power of Perspective  

(59:43) The Full Circle of Success 

(01:03:42) Why You Should Be Yourself Online  

(01:08:05) How to Use AI to Scale

(01:12:07) SaaS for OFM?

(01:18:14) Why Storytelling Beats Strategy  

(01:22:37) Loving the Game More Than the Goal  

(01:26:13) The Psychology of Winning  

(01:29:59) The Future of Education

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The #1 reason your online business isn’t growing has nothing to do with strategy.

It’s that you’re building something you’re not aligned with.

You’re selling something that doesn’t feel true.
You’re scaling something that drains you.

And it shows in your content, your energy, your results.

Most people don’t have a strategy problem.

They have an alignment problem.
They’re copying what they think works.
They’re forcing offers that feel off.
They’re chasing outcomes without ever stopping to ask what they actually want.

And the answer isn’t to push harder.

The answer is to slow down, get clear, and build from who you are, not what everyone else is doing.

This new episode with Paul Daley breaks it all down.

Founder, entrepreneur, friend and someone who’s built everything by being ruthlessly honest with himself.

We talk about:
– Why most programs never scale
– Why people burn out chasing someone else’s vision
– And how alignment builds momentum that brute force never can

Smash that like button if you enjoyed this episode!


(00:00) The Truth About Coaching Businesses
(01:09) Why Most Info Products Fail
(02:45) Building a Moat Around Your Business
(06:32) How True Expertise Creates Differentiation
(08:54) Why So Many Agency Founders Fake It
(10:27) Selling vs. Building: Avoiding the Catch-22
(14:15) 10x vs 2x Thinking for Founders
(16:37) Building Trust Through Transparency
(20:17) Humility vs Authority: Two Content Styles
(24:55) Your Business Is a Mirror of You
(26:14) Modeling Christ in Business and Leadership
(29:07) Why Founders Lose Their Way
(34:44) Rough Roads Lead to Smooth Outcomes
(36:58) How to Find Purpose
(38:36) The Sales Funnel of Faith
(46:27) The Only Path to Long-Term Peace
(49:05) Leaving Educate and Rediscovering Faith
(57:36) Living in Alignment With Your Mission

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