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Why do some products fail while others get you hooked for life?

It’s not just the technology or the marketing. 

It’s the habits they create:  
- Why do we check our phones 150+ times a day?
- How do businesses like TikTok and Duolingo dominate user attention?
- What makes us keep coming back?

These are the principles that build world-changing products. 

Nir Eyal, author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products’, breaks it all down for us in the episode of Kickoff Sessions

Nir has influenced how tech giants design their most engaging platforms and shared his insights into the psychology of habits, retention, and persuasion.  

In this episode, we dive into: 
- The GEM framework for sustainable businesses 
- The science behind the ‘Hook Model’
- How to ethically create habit-forming products 
- The future of AI and mass customization 

Ready to create a product that people love and build habits that make your life better?

Smash that like button and stay tuned for next week's episode!


Connect with Nir Eyal
LinkedIn: https://www.linkedin.com/in/nireyal/

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Preview and Intro
(01:26) The GEM Framework
(03:32) Why Retention Beats Growth Long-Term
(05:31) The Problem with Online Education
(07:11) The Hook Model Explained
(10:47) The Future of AI and Personalized Experiences  
(13:15) Manipulation vs. Persuasion
(17:16) Developing Emotional Connection with Customers
(20:49) Creating Value-Driven Products  
(26:06) Problems with Unsustainable Models  
(30:47) Nir Eyal’s Retention Strategies
(34:12) The Role of Frequency in Building Habits  
(37:05) How To Create User Engagement  
(40:37) The Importance of Variability in Rewards 
(49:32) Traction vs. Distraction: How to Stay Focused  

Support the show

Join Voics Incubator for as little as $250 per week: http://voics.co/incubator


Content made your favourite creator your favourite.

It wasn’t the flashy editing or the funky sounds.

It’s the message they deliver:

• Alex Hormozi
• Iman Gadzhi
• Dan Koe

This has developed a cult-like following. Coupled with a crazy amount of reps. The volume + quality makes them a category of one.

I spoke with Logan Forsyth to break down how top creators generate millions of dollars and views. Logan is behind a lot of your favourite creators. Scaling up thousands of posts a month generating billions of views.

Our second podcast is a deep-dive into:

• Psychology of content
• Opportunity for 2025
• Undeniable offers
• Content systems
• Branding

If you want to build a content business that works for you in 2025, this podcast is for you.


Connect with Logan Forsyth
Instagram: https://www.instagram.com/loganforsyth

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Preview and Intro
(00:35) Why Every Creator Needs an Offer
(03:09) Entertainment vs. Educational Content
(08:54) Patreon for Monetisation
(11:11) Content Creation for Business Owners
(15:18) Niche Content Targeting
(18:36) Organic Reach vs. Paid Ads
(20:13) The Evolution of Short-Form Content
(27:22) How Algorithms Level the Playing Field
(29:27) Evolving Content to Match Audience Maturity
(33:30) The Balance Between Polarization and Brand Risk
(39:40) Building Systems for Content Success
(43:12) Logan Forsyth’s Monetization Strategies
(46:18) Why Free Content Works 
(52:06) Tools and Systems for Engagement Tracking
(54:19) Founding Media Scaling
(59:45) Balancing Quality and Creativity in Content
(01:03:14) Adding Personality to Your Content
(01:06:51) Aligning Values with Business Practices]
(01:08:36) The Role of Storytelling in Short-Form Content
(01:11:49) The Future of Media Scaling

Support the show

Join Voics Incubator for as little as $250 per week: http://voics.co/incubator


Business owners love to complicate things.

Leading to:

• Bloated team
• 34 step Zapier flows
• Complex sales processes
• Razor thin profit margins (if any)

What if I told you there was a simpler way to make more profit and run a calmer business.

No more 2AM ‘emergencies’ from clients. Oh, and you don’t need any employees to do it. 

Yes, James Kemp generates $250K/month with zero employees.

He’s not paid by:

• Hours chained to the desk
• Hours billed to a client
• Any done-for-you
• Delivery services
• Sitting on Zoom

Instead, he’s paid for his wisdom and insights.

This is our second podcast focused on the one-person business anyone can start. With a focus on the ins and outs of his $3M/year solo business.

We put together a step-by-step process for you to get there, tune in now!


Connect with James Kemp
Instagram: https://www.instagram.com/thejameskemp/

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Preview and Intro
(02:19) The Foundations of a $10k Strategy
(05:04) The Power of Selective Partnerships
(10:49) Constraints as Catalysts for Creativity
(13:17) How to Buid a Sustainable Business Model
(18:23) Understanding Power Laws in Business
(23:10) Creating Content That Drives Results
(28:08) Aligning Expectations with Results
(33:21) Pricing Models
(37:36) The Reality of High Performers
(42:20) Finding Your Own Self-Care Strategy
(49:24) Energy, Feelings, and the Power of Anger
(52:40) Overcoming the Paralysis of Indecision
(55:08) Defining and Optimizing Your Goals
(59:22) Strategies for Scaling Without Burnout
(01:03:54) Building a Business Beyond Yourself
(01:15:55) Sovereignty: Building a World You Control
(01:18:12) Navigating Complex Financial and Legal Systems
(01:23:09) Relationship Dynamics
(01:24:34) The Value of Effective Communication 

Support the show

Join Jenny for her 21 Days to Viral program and learn how to make anything go viral with short-form content: https://nas.io/jenny/challenges/21-days-to-viral

Black Friday Offer: Join Voics Incubator for as little as $125 per week: https://www.voics.co/black-friday


Think you know what it takes to go viral on YouTube?

Jenny Hoyos has cracked the code for creating content that keeps viewers hooked!

In this episode of the Kickoff Sessions podcast, Jenny reveals her strategies for building a loyal audience, designing the perfect hooks, and turning everyday moments into viral sensations.

Jenny dives deep into how she tailors content for different platforms, the role of color theory and set design in storytelling, and why understanding your audience is more important than chasing algorithms. She also shares how creators can monetize beyond ad revenue and leverage their content to build businesses that actually last

If you’re ready to rethink your approach to creating viral content this episode is for you.


Connect with Jenny Hoyos
Instagram: https://www.instagram.com/jennyhoyoslol/

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Preview
(00:45) How to Create The Perfect Hook
(03:34) Tailoring Content for YouTube, TikTok, and Instagram
(08:59) Jenny Hoyos Content Framework
(10:47) Finding Your Niche
(14:12) How to Improve Your Content 
(17:34) How To Create Viral Hooks 
(22:26) Set Design and Color theory
(27:54) Why the Comments Section is Important
(33:52) How to Build a Loyal Community 
(40:23) How to Go Viral on Short Form 
(46:59) The Psychology of Audience Discovery
(49:54) Monetization Strategies for Creators
(55:03) How to Monetize Your Audience
(57:11) Jenny’s Journey as A Content Creator
(01:01:28) Understanding Audience Psychology 
(01:02:10) Jenny’s Program: Go Viral NOW

Support the show

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082

Think writers can't make money with the rise of AI?

Nicolas Cole proves that profitable online writing is not only possible but scalable, and he’s sharing how on today’s episode of Kickoff Sessions

Nicolas, a bestselling author, entrepreneur, and the mastermind behind Ship 30 for 30, dives deep into the strategies that took his ghostwriting agency from $0 to $180K/month.

With nearly a decade of experience in digital writing and content creation, Nicolas reveals the mindset, systems, and tactical moves that helped him build a writing business online—and a brand that lasts.

He also shares actionable tips for writers and entrepreneurs, including how to dominate a niche, why self-publishing beats traditional deals, and how patience and specificity are the ultimate superpowers in the creator economy.

You’ll also learn how to avoid the burnout that comes with rapid growth, why AI is creating more opportunities for writers (not fewer), and the key to building a category of one in any industry.

Don’t forget to like and subscribe for more episodes like this!


Connect with Nicolas Cole
Instagram: https://www.instagram.com/nicolascole77/

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Preview and Introduction
(01:11) The 10x Choice: Scaling or Balance  
(04:18) The Reality of Scaling Too Fast
(08:14) The Benefits of a Hybrid Agency Model  
(10:29) Why Small, Profitable Agencies Win  
(12:04) How to Dominate a Niche as a Writer  
(19:03) Creating a Category of One in Your Niche  
(21:53) How to Monetize Content
(24:10) Repeating Core Ideas for Maximum Impact  
(27:33) Why Competition Grows Your Category  
(29:03) Ghostwriting in 2025
(31:39) AI’s Impact on Writing 
(34:15) Self-Publishing vs. Traditional Publishing
(37:44) Understanding the Business of Writing  
(42:13) Books as Part of a Bigger Ecosystem  
(47:49) The Power of Long-Term Influence in Writing  
(50:14) Approach to Creativity and Content Systems  
(55:36) Turning Pro: Discipline and Life Choices  
(59:01) Surrounding Yourself with The Right People   
(01:03:08) Lessons for Writers and Entrepreneurs

Support the show

Want to generate high quality leads from a podcast?
Get free training:  https://voics.kit.com/qualified-leads


Ready to close deals like never before?

This episode will change how you approach every sales call.

Ned Phillips, founder of The Sales Movement, and a veteran in the fintech world,  joins us on Kickoff Sessions to break down the exact strategies that helped him turn every “no” into an opportunity.

With years of experience helping startups drive more revenue, Ned reveals how he’s built a winning sales mindset that’s resilient, effective, and result driven.

From mastering the art of listening to crafting compelling stories that close deals, Ned shares actionable insights to elevate your sales approach and get real results.

You’ll learn how to handle rejection like a pro, create an environment where sales thrive, and use digital tools to improve every step of your sales journey.

We also dig into the common mistakes holding most salespeople back—and how Ned learned to overcome them to build a career focused not just on selling, but on creating impact and meaningful connections.

Don’t forget to like and subscribe for more episodes like this!


Connect with Ned
LinkedIn: https://www.linkedin.com/in/ned-phillips/

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Preview and Intro
(00:33) The Reality of Getting Leads
(03:25) The Importance of Cold Calling
(05:38) How To Build a Sales Team
(09:17) Ned’s Approach to Sales
(13:21) Cold Calling Tactics from the Early Days
(16:37) Learning to Handle Rejection
(19:52) Stages of Sales Competency
(24:50) Gap Selling and Understanding Client Goals
(27:09) Storytelling Over Product Marketing
(30:28) Overcoming Rejection with Storytelling
(34:30) Effective Cold Outreach Techniques
(38:50) The Importance of Targeted Sales Efforts
(43:00) Importance of Continuous Effort is in Sales
(54:45) Decoding the Sales Process
(57:52) Self-Admission and Imagery Techniques
(01:01:02) The Problem with Sales Scripts
(01:06:17) Leveraging Content in Sales
(01:08:27) Importance of First Impressions
(01:13:52) Challenges in B2B Tech Sales
(01:17:02) Sales Fundamentals

Support the show

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082


How do you build a brand that actually lasts?

Eric Siu did it—and he’s revealing exactly how on today’s episode of Kickoff Sessions.

Eric, the mastermind behind Single Grain and the host of “Leveling Up,” dives into the high-impact strategies that have taken his digital brand to new heights. With nearly two decades of experience in digital marketing, Eric lays out the framework for building a powerful brand and scaling it strategically—all while staying true to his vision.

In this episode, Eric breaks down the essentials of mastering digital marketing, creating content that resonates, and building authority that lasts. Eric shares actionable steps for anyone looking to elevate their brand, grow their reach, and make a real impact in their industry.

You’ll also learn how to avoid the shiny object syndrome that trips up so many entrepreneurs, why consistency is the secret weapon for growth, and the art of balancing short-term wins with long-term vision.

Don’t forget to like and subscribe for more episodes like this!


Connect with Eric
LinkedIn: https://www.linkedin.com/in/ericosiu/

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Preview and Intro
(02:35) Balancing Growth with Quality
(04:43) Evolution of Content Creation
(07:21) The Shiny Object Syndrome
(10:43) How to Leverage Partnerships and Acquisitions
(12:38) How to Craft Winning Content Ideas
(16:27) The Role of Storytelling in Content
(22:10) The Rule of Three Years in Business
(27:44) Lessons for Young Entrepreneurs
(32:06) The Importance of Continuous Learning 
(38:43) Building The Right Company Culture
(42:31) Eric’s Siu’s Hiring Strategies
(46:40) Tips for Selling an Agency
(47:31) Building Sellable Businesses
(50:42) Navigating Scaling Challenges
(53:49) Building Client Relationships
(56:29) Focus vs. Diversification in Business Models
(58:04) Lessons from the Facebook and Yahoo Deal
(01:01:19) The Power of Being Part of a Great Team
(01:06:38) How to Build an Authentic Brand
(01:12:10) Authenticity in Business
(01:14:14) Structuring Mastermind Events
(01:20:59) The Value of Work Life Balance
(01:25:26) Lead Generation Strategies 
(01:28:39) Balancing Business and Relationships

Support the show

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082


Everyone wants to build a personal brand nowadays.

But how do you turn it into a seven-figure business while still being authentic

Chris Do did—and he’s sharing exactly how he made it happen on today’s episode of Kickoff Sessions.

Chris Do - founder of The Futur, personal branding expert and one of the most influential voices in creative entrepreneurship lays out the strategies that helped him build a $1,000,000+ personal brand—by being authentic, consistent, and strategic.

From mastering the art of storytelling to building authority across platforms, Chris breaks down actionable steps to transform your passion into profit and build a million dollar personal brand. You’ll learn how to separate yourself from the rest, establish trust at scale, and how you can leverage digital tools to accelerate your brand growth.

We also dig into common pitfalls that hold most creators back and how Chris overcame them to build a brand that’s not just about followers, but real impact and revenue.

Don’t forget to like and subscribe for more episodes like this!


Connect with Chris Do
Instagram: https://www.instagram.com/thechrisdo

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Why Storytelling is Important
(01:09) Building the Perfect Team
(04:54) The Different Types of Branding
(08:23) Personal Branding vs. Corporate Branding
(11:11) How To Build an Authentic Personal Brand
(15:03) Successful Personal Brands Today
(17:32) Longevity in Personal Branding
(21:42) Personal Development’s Role in Business Success
(24:42) Finding Identity in Design
(29:42) Choosing the Right Coach
(35:41) Scaling Authority Across Platforms
(37:43) Building Digital Products
(44:55) Micro Products for Accessible Learning
(46:00) AI’s Role in Sales 
(52:32) Chris Do’s Monetization Strategies
(55:16) How To Build a Community 

Support the show

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082


Making money online has never been easier.

Dickie Bush joins us on Kickoff Sessions to reveal how he went from zero to 326K Twitter followers and built Ship 30 for 30, a multimillion-dollar writing program.

We dive deep into the importance of lean writing, rapid validation of ideas, and how to scale a digital writing course from a single tweet to over 4,000 members.

He also discusses balancing personal development with business growth, from losing 100 pounds to developing a high-cash-flow business model. You will also learn key strategies for scaling online businesses, how to build SaaS tools, and master the infinite game of entrepreneurship.

If you're looking to break free from the 9-to-5 grind and make your first 10k/month online, watch till the end as Dickie reveals the exact strategy you can implement today to get there

Enjoyed the episode?

Hit the like button and turn on notifications to stay updated!

Connect with Dickie
LinkedIn: https://www.linkedin.com/in/dickiebush/

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Preview and Intro 
(02:05) Building a Multi-Million Dollar Business
(05:10) Overcoming Imposter Syndrome in Business
(11:26) Adapting Teaching Methods to Audience Needs
(15:07) Scaling Strategies
(18:09) Selling to Cold Audiences for Growth
(22:18) Personal Branding in Business 
(28:26) Creating the Perfect Pricing Model 
(31:25) Organic Growth vs. Paid Ads
(39:33) Transition from Wall Street to Entrepreneurship
(47:09) How to Make Your First Dollar Online
(56:21) Channeling Obsessions for Success
(01:01:03) The Reality of Weight Loss Stages
(01:08:59) Balancing Health, Wealth, and Relationships
(01:14:09) Transitioning from Corporate Life to Entrepreneurship
(01:20:01) Prioritizing Growth Areas in Business
(01:24:10) SaaS Challenges: Scaling vs. Splitting Focus

Support the show

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082


Think you know what it takes to grow on YouTube?

Brett Malinowski is about to flip the script and show you the strategies behind explosive channel growth that even seasoned creators often overlook.

Brett has spent years perfecting a system that turns every upload into a viral video.

In this episode of the Kickoff Sessions podcast, Brett breaks down how to reverse-engineer content for maximum impact, from optimizing view duration to creating clickable thumbnails that grab attention.

Brett shares the exact psychology behind video retention, how he carefully crafts his titles and thumbnails for growth, and why it’s essential to stay ahead of trends. We also cover the harsh reality of content creation, including the challenges most creators face in retaining audiences and scaling a channel effectively.

If you’re serious about growing your own YouTube channel or turning your content into a full-blown business, this episode is for you.

Hit that like button and drop a comment with your thoughts on the future of YouTube growth, subscribe for more.


Connect with Brett
YouTube: https://www.youtube.com/@TheBrettWay

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1

(00:00) Preview and Intro
(01:08) Creating the Perfect Youtube Video
(04:00) Why You Should Focus on Your Audience
(06:47) How to Find Your Niche
(10:22) How to Craft Thumbnails and Titles
(16:13) How Thumbnails and Titles Impact Growth
(20:56) Adjusting Titles Based on Audience Response
(30:16) The Importance of Strong Openings
(34:32) How to Pace Your Videos
(40:07) Three Ways to Use AI for Content Business
(45:01) Reverse Engineering Business from Content
(47:09) Alex Hormozi's Content Strategy
(52:16) The Benefits of Creating Multiple Channels
(56:28) Positioning Offers for Different Audience Segments
(59:41) High-Ticket vs. Low-Ticket Pricing Strategies
(01:07:02) Playing the Game at the Highest Level
(01:10:45) Cross-Platform Audience Engagement
(01:16:20) Jumping on Trends in Web3 and AI
(01:32:17) Brett’s Thoughts on Online Courses

Support the show