Kickoff Sessions

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Most people build a business anyone can copy. This 22-year-old built the opposite.

James Galligan runs A Players Club, a European members club he's taken city to city across the continent, on a tour he openly expects to lose six figures on this year. On purpose. Because the trust it builds in person is something no funnel, no ad, and no competitor can replicate.

We got into how he thinks: the "Rockefeller Move", the one needle-mover you make once a year that changes everything. Why he believes you don't find your differentiator, you accept it. How he used his own members as the "bridge" to scale across five European markets that each buy completely differently. The character he built at 17 to become who he wanted to be. And why he's playing a "decade game" while everyone else chases the next viral spike.

We also broke down the sales-commission tweak most teams get wrong, why brand is really about durability, and what we're building together at A Players and Aura.

If you're trying to build something that lasts, not something that peaks, start here.

JAMES GALLIGAN
A Players Club: https://www.theaplayersclub.com/
Instagram: https://www.instagram.com/jamesgalligann
Youtube: @Jamesgalligann

Work with Voics: https://events.voics.co/apex

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I sat down with one of our clients — a podcast agency owner stuck at £6K/month — and built the exact roadmap to scale her to £30K/month without working more hours.

We cover the real reason done-for-you agencies hit a ceiling, how to build a hiring engine that never stops, why retainer + rev share changes everything, and the reoffer strategy that closes leads everyone else gives up on.

If you run an agency, coaching business, or any service business, this is the playbook.

⏱ TIMESTAMPS
0:00 – The £6K → £30K goal
2:40 – Acquisition vs delivery: the only two things that matter
5:50 – Building a hiring engine (the JP Morgan lesson)
10:10 – Ramping new hires (why you must hire 45 days early)
11:57 – Maker vs manager: who to promote (and who not to)
15:40 – Retainer + rev share: the model that breaks linear growth
23:34 – Done-for-you vs done-with-you offers
30:50 – How to qualify consulting clients
32:45 – The referral outbound system (25% + 5% in perpetuity)
36:38 – The reoffer strategy (proximity, speed, duration, price)
41:50 – Opening up your ICP beyond referrals
44:20 – Market to the root cause, not the symptom
48:30 – The problem awareness loop
53:40 – Gap selling: current state vs future state
59:10 – Final principles

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- Darren Lee
- Adam Power
- Usman Kayani
- Oezkan Akkilic

0:00 Intro & Preview
0:57 Vetting Leads Before the Calendar
3:50 Replacing Ad Agencies With AI Agents
6:31 Why Done-For-You Offers Win in 2026
9:21 Mindset, Adaptation & Human Taste
12:33 AI Setters vs. Real Emotion
18:13 Multi-Agent Systems That Run the Business
22:45 GDPR, Security & AI Dialer Risks
26:03 Will the CRM Disappear?
29:24 How to Thrive With AI (Not Just Survive)
37:25 Resourcefulness & Final Thoughts

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Guest: Keenan
Youtube: https://www.youtube.com/c/Asalesguy


(00:00) Why AI Is Flooding Sales With Garbage
(03:20) Why More Volume Means Fewer Sales
(04:05) Volume Fails Without a Strong Message
(05:42) The Right Way to Personalise First Touch
(08:06) Multi-Channel Outreach & SMS Boundaries
(09:36) Ghosting, Follow-Up & When to Persist
(11:09) Working an Account From the Bottom Up
(15:04) Quantifying the Gap (Most Reps Get This Wrong)
(17:20) Personal vs Business Drivers in B2B
(19:26) Building a Thesis for Cold Outreach
(22:31) It's Not the Pain — It's the Problem
(24:36) The Shower Analogy: Root Cause, Problem, Impact
(25:45) Make Prospects Reflect to Create Change
(29:53) Levels of Awareness & Selling vs Serving
(31:21) Inbound DMs & Content-Led Outreach
(42:17) Why Selling Is Actually Simple
(43:18) How Cold Leads Still Close (Find the Problem)
(45:13) Ramping Reps With Systems & Coaching
(47:31) Nurture Over Nature: The Manager as Linchpin
(52:50) Behaviors vs Results: Who to Keep, Who to Cut
(54:42) The Four Types of Sales Orgs & the New Book
(57:17) Why Discounting Deals Is Killing Your Business

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Guest: Ed Lawrence
Youtube: ‪@ed-lawrence‬

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Guest: Usman Kayani
Youtube: ‪https://www.youtube.com/@Usykay
Instagram: https://www.instagram.com/usmankayanisales/

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Guest: Eddie Cumberbatch
Youtube: ‪https://youtube.com/@eddiecumberbatch
Instagram: https://www.instagram.com/eddiecumberbatch/

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Guest: Joel Elster
Youtube: https://www.youtube.com/@Nomadiccloser
Instagram: https://www.instagram.com/joelelster/

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Guests:
- William Brown
- Usman Kayani
- Christian Schütte


Timestamps:
00:00 - Intro & Preview
00:42 - Set The Goal First
01:44 - Build The Infrastructure
03:48 - Lessons From My Last Company
05:50 - Traits That Kill Focus
07:00 - Plan Without Paralysis
08:43 - The Silent Opt Out
10:09 - Evidence Over Hype
12:39 - Journalling For Identity
14:32 - Tracking Net Worth
16:22 - Payroll Pressure
20:18 - Moving The Goalposts
22:04 - One Person Businesses & AI
24:37 - Loneliness & Better Circles
31:38 - Final Thoughts

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