I sat down with one of our clients — a podcast agency owner stuck at £6K/month — and built the exact roadmap to scale her to £30K/month without working more hours.

We cover the real reason done-for-you agencies hit a ceiling, how to build a hiring engine that never stops, why retainer + rev share changes everything, and the reoffer strategy that closes leads everyone else gives up on.

If you run an agency, coaching business, or any service business, this is the playbook.

⏱ TIMESTAMPS
0:00 – The £6K → £30K goal
2:40 – Acquisition vs delivery: the only two things that matter
5:50 – Building a hiring engine (the JP Morgan lesson)
10:10 – Ramping new hires (why you must hire 45 days early)
11:57 – Maker vs manager: who to promote (and who not to)
15:40 – Retainer + rev share: the model that breaks linear growth
23:34 – Done-for-you vs done-with-you offers
30:50 – How to qualify consulting clients
32:45 – The referral outbound system (25% + 5% in perpetuity)
36:38 – The reoffer strategy (proximity, speed, duration, price)
41:50 – Opening up your ICP beyond referrals
44:20 – Market to the root cause, not the symptom
48:30 – The problem awareness loop
53:40 – Gap selling: current state vs future state
59:10 – Final principles

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