What kind of doorbell do you use? A buzzer? A door knocker or a Ring smart doorbell system?

Right now, you can see all three inventions in use: one that has been around for millennia, and another that was created just 20 years ago.

This shows the wide gap between tech invention and its wide-scale adaption. While the Ring doorbell system is now well known, some people still prefer to use a door knocker – a system that was developed before Biblical times.

This gap between a product or an idea existing, and its wide scale adaption, is where the biggest opportunities lie.

Listen to this episode to learn how to capture them, as a corporate leader, founder or investor.

Apply for the

Plan your year like a Digital Leader workshop

Live online: 5 February 2023, 11 am EST / 4 pm GMT

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