The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)


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Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as

  • How to use AI to ideate and refine your creation process
  • Use cases for AI beyond copywriting
  • Why you need dedicated in-house AI champions
  • What Jasper is doing to improve customer engagement with AI


Timestamps

  • (00:00) - - AI Guidelines and Ethical Adoption
  • (06:27) - - Confronting Resistance to AI in Content Creation
  • (08:45) - - Time and productivity savings
  • (12:16) - - Content Production 101: Outlining and Customization
  • (17:21) - - Unlocking Decision-Making Potential with AI
  • (19:38) - - Measuring Productivity and Savings
  • (26:48) - - Transitioning Careers: From Content Marketing to AI Program Direction
  • (29:59) - - Challenges of Implementing AI in Organizations
  • (32:53) - - Standardizing and structuring delivery plans
  • (36:26) - - Broadening the Role of AI in Marketing Operations
  • (38:37) - - Enhancing Marketing Efficiency Through AI
  • (41:06) - - Exploring AI's Role in Negotiation
  • (44:34) - - Closing Remarks and Invitation for Future Collaboration

  • Send guest pitches and ideas to [email protected]
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    ***

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    ***

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    The Exit Five CMO Podcast (Hosted by Dave Gerhardt)By Dave Gerhardt

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