April 29, 2024

#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)

46 minutes

Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as

How to use AI to ideate and refine your creation process
Use cases for AI beyond copywriting
Why you need dedicated in-house AI champions
What Jasper is doing to improve customer engagement with AI

Timestamps

(00:00) - - AI Guidelines and Ethical Adoption

(06:27) - - Confronting Resistance to AI in Content Creation

(08:45) - - Time and productivity savings

(12:16) - - Content Production 101: Outlining and Customization

(17:21) - - Unlocking Decision-Making Potential with AI

(19:38) - - Measuring Productivity and Savings

(26:24) - - Transitioning Careers: From Content Marketing to AI Program Direction

(29:35) - - Challenges of Implementing AI in Organizations

(32:29) - - Standardizing and structuring delivery plans

(36:02) - - Broadening the Role of AI in Marketing Operations

(38:13) - - Enhancing Marketing Efficiency Through AI

(40:42) - - Exploring AI's Role in Negotiation

(44:10) - - Closing Remarks and Invitation for Future Collaboration

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By Dave Gerhardt

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