The Savvy Seller with Kristen Doyle

137. 5 Reasons Your Digital Products Aren't Selling (And How to Fix Them)


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Wondering why your digital products aren’t selling? If you've spent hours creating the perfect product, only to hear crickets when you launch, it can feel frustrating and confusing. In this episode, I’m breaking down the five biggest reasons why your digital products aren’t selling—and, more importantly, how to fix them so you can start seeing real results.

We’ll talk about the most common mistakes that keep digital products from selling, from messaging missteps to not using social proof effectively. I’ll share simple, actionable strategies that can help you attract the right buyers and finally get your offers in front of the people who need them. Whether you're new to selling digital products or looking to improve your sales, you won’t want to miss this.

If you’re ready to stop spinning your wheels and start making consistent sales, this episode is for you. After listening, spend a few minutes looking over your best selling products with fresh eyes and use what you’ve learned to make improvements. Small changes can lead to big results!

01:13 - Specific tips to ensure your product presentation is clear enough

04:43 - How to build trust quickly with potential buyers

09:04 -  Not sharing enough about the value of your product could be why your digital products aren’t selling!

11:40 - Tips for using the right words to describe and sell your digital products

15:14 - Different types of social proof to look for, and how to use it effectively

Links & Resources:

  • Episode 133, Stop Guessing What to Say - Create a Core Message to Connect with Your Audience
  • Episode 127, 5 Ways to Optimize Your Website Shop for Better Sales
  • Follow me on Instagram @kristendoyle.co 
  • Check out my Everything Page: a one-stop shop for savvy selling!
  • The Savvy Seller Collective
  • Join my private Facebook community: Savvy Teacher Sellers
  • More resources for growing your TPT business
  • Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode137

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

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The Savvy Seller with Kristen DoyleBy Kristen Doyle, TPT seller, SEO coach, and web designer

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