On today's episode I'm joined by Strava CEO & Co-Founder, Michael Horvath. Strava syncs with most devices—your phone, GPS watch or head unit, heart rate monitor or power meter—and records just about any performance metric you can imagine, plus a few exclusive to Strava. Activity goes to your Strava feed where your friends and followers can share their own races and workouts, give kudos to great performances, and leave comments on each other's activities. In this episode we discuss the evolution of the company's paid subscription, Strava's plan to push further into connected wellness, including sleep and recovery, as well as opportunities in storytelling and trail sports. Michael also discusses the potential for and motivation behind a public offering. In this episode, you'll learn:

• How to expand your customer base without alienating core users
• Tips for transitioning free users to paid subscriptions
• Strava's strategies for keeping users engaged
• Things to consider before taking your company public

Links & Resources

• Zwift
• The Tour de France website
• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Michael Horvath's Links

• Strava's website
• Strava apps
• Follow Strava on Twitter
• Strava is on Instagram
• Follow Strava on Facebook
• Check out Strava on YouTube
• Strava's LinkedIn page
• Recover Athletics