Rod practices in Irvine, California. He graduated magna cum laude from Fairleigh Dickinson University School of Dentistry in 1978, and completed a GP residency at Newark Beth Israel Medical Center. Rod is an exciting and effective international lecturer and author of five popular clinical and dental marketing books. He has authored numerous articles in, and is frequently interviewed by dental journals and consumer magazines; has appeared numerous times on the covers of several widely-read dental journals in the USA; has been featured six times on national tape interview series; has been a consultant to several popular consumer magazines such as People Magazine and has been a feature writer for Oxygenwomen's fitness magazine. He has been interviewed and featured numerous times in national media and was the personal dentist of the United States Men's World Cup Soccer Team. Most recently Rod has been widely known for his KöR® Whitening System.