In just four years, the small UK charity Talk Club has grown rapidly, making an ever bigger difference to the community it serves. There are now 78 talk clubs where men can talk, listen and improve their mental fitness. In this episode Ben Akers (Joint CEO) and Rob Woods discuss the innovative approach that has helped achieve this growth. An important theme is the power of being crystal clear of your outcome and working back from there to decide your tactics. They explore how this increases your confidence to do things differently and resist more orthodox strategies. They also talk about knowing your reason why; keeping things simple; understanding your target audience and speaking their language; and strategic partnerships that intrinsically help achieve your mission, ie as well as generating income. If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on X / twitter, where Ben is @BenAkers and I am @woods_rob.