Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #139, we’re diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you’re connecting with retailers, editors, or potential clients, nothing cuts through the noise quite like a personal message. We’re sharing why direct outreach is so effective, how to make it feel authentic, and how to create a system so you can follow up consistently.

💌 In this episode, you’ll learn:

• Why direct outreach can generate faster results than waiting on social media or email marketing alone

• How to reframe “dropped balls” as opportunities waiting to be uncovered

• Tips for crafting short, personal messages that get responses

• The importance of follow-up—and how to do it without feeling pushy

✨ For Insiders ONLY, we go even deeper:

• Real examples of outreach messages for retailers and editors

• How to track outreach and relationship details without fancy tools

• Strategies to boost your confidence when reaching out

• Why sales is really an act of service—and how to embrace that mindset

🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you’re not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.