Fast-casual Mediterranean is having a moment. The customization format so popular in fast casual has become the perfect vehicle for the fresh, often healthier profiles of Mediterranean foods, and brands like CAVA and Zoes Kitchen are helping dishes like hummus, pita, shawarma, and falafel go mainstream.
SAJJ Mediterranean is one concept striking while the iron is hot. The Bay Area brand launched in 2012 as a food truck, and has since grown to 10 California brick-and-mortar locations, with plans for 20 by the end of 2020. CEO and cofounder Zaid Ayoub sat down with QSR editor Sam Oches to explain how the brand balances authenticity with new customer trends—and how technology has empowered SAJJ to take its unique flavors to the people.

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