Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

14. The "One Client" Value Ladder: A Smarter Way to Simplify Marketing


Listen Later

đź“– Start building your value ladder with a FREE chapter of my book "Establish Yourself" now: https://www.greateststorycreative.com/read

-----

Ever feel like value ladders are just another overcomplicated business concept?

You’re not alone. Most marketing gurus teach them in a way that makes sense for big corporations—not for coaches and consultants like us.

Here’s the truth: You don’t need a million offers. You need a One Client Value Ladder—a streamlined way to guide your dream clients at different levels of readiness without overloading yourself with endless marketing.

🎯 Inside this episode, I’m breaking down:

  • The HUGE mistake most coaches and consultants make with value ladders
  • Why more offers = more headaches (and what to do instead)
  • How your best-fit clients actually decide to hire you (hint: it’s not just about money)
  • How simplifying my offers helped me grow a six-figure business—without marketing all the time

Resources Mentioned:

đź“• Begin creating your Value Ladder + streamlining your business by downloading a FREE chapter of my bestselling book, "Establish Yourself" here: https://www.greateststorycreative.com/read

📞 Get expert help to build an optimized "One Client Value Ladder" by setting a FREE 20-minute consult with me now at https://www.greateststorycreative.com/consult

đź‘‹ Connect with me on LinkedIn & share your favorite Muppet! https://www.linkedin.com/in/anniefranceschi/

...more
View all episodesView all episodes
Download on the App Store

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and ConsultantsBy Annie Franceschi | Brand + Business Strategist

  • 5
  • 5
  • 5
  • 5
  • 5

5

18 ratings


More shows like Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

View all
Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,597 Listeners

Andy Stanley Leadership Podcast by Andy Stanley

Andy Stanley Leadership Podcast

2,269 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,585 Listeners

The Cathy Heller Podcast with Cathy Heller by Cathy Heller

The Cathy Heller Podcast with Cathy Heller

7,708 Listeners

Bold Names by The Wall Street Journal

Bold Names

1,451 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,568 Listeners

At The Table with Patrick Lencioni by Patrick Lencioni

At The Table with Patrick Lencioni

1,120 Listeners

WITH LOVE, DANIELLE by Danielle LaPorte

WITH LOVE, DANIELLE

663 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

3,013 Listeners

Deep Questions with Cal Newport by Cal Newport

Deep Questions with Cal Newport

1,328 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,741 Listeners

The Economics of Everyday Things by Freakonomics Network & Zachary Crockett

The Economics of Everyday Things

1,654 Listeners

What Now? with Trevor Noah by Trevor Noah

What Now? with Trevor Noah

4,222 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners

Clients from Content by Josh Spector

Clients from Content

27 Listeners