Today I chat with Raquel Bouris, founder of Who Is Elijah - the independant fragrance house that is taking the industry by storm! Who Is Elijah occupies a previous gap in the luxury parfume industry, built on cruelty free, genderLESS foundations & hand-filled in Sydney. Since launching in 2018, the brand has grown astronomically with a valuation of $20M and YoY growth of 150%. Today - they are stocked in roughly 600 stores across Australia, NZ & US and sell a bottle of their popular NOMAD every 5 minutes in Australia.

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