Some types of cause are less popular than others. If your charity is relatively less attractive to many people, what can you do to raise funds successfully? Rob talks to the experienced major gift fundraiser, Sarah Jane O’Neill, about things you can do to raise funds in spite of the challenges, whatever cause you serve. They share tips, practical tactics and examples of how fundraisers have overcome the difficulties of being less popular. And Sarah Jane shares top line findings from her new thesis exploring factors that can make it harder to secure high value donations for female domestic abuse charities. If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on X / twitter, where Sarah Jane is @s_joneill and I am @woods_rob.