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140: How to License Your IP (Intellectual Property)
Licensing your IP to companies can be lucrative and a tough nut to crack. Pricing is opaque, deliverables and tracking can get complicated, and companies with a smaller Learning and Development function may call it by another name (such as Train-the-Trainer).
After many years working with a small handful of joyful clients—bolstered by many mentoring sessions, lessons learned the hard way, and a whole lot of experimentation—today, I’m sharing a few pointers on how to get started. I am not an expert, but I do believe in the power of licensing to help your ideas reach even more people who can benefit without you being the bottleneck.
Because I get the “can I pick your brain” question often on this, more than any other topic: I no longer work with clients one-on-one, so if you are interested in learning more about licensing and implementing it in your business in 2023, I invite you to join the BFF community. Keep an eye on Pamela Slim too, who will also be releasing more resources on this in the year ahead.
🌟3 Key Takeaways:
Be choosy about your end customer. Do you want to offer a public-facing certification that results in 1,000+ trainers and coaches who are your clients? Or would you prefer to work with a small handful of large companies instead? Both? Neither?
When pricing, communicate the value of your training in terms of benefit to the organization. What bottom-line metrics will you improve, and what is the value of that to the company?
Less is more. Don’t cram weeks' worth of content into a Train-the-Trainer program. Keep the material simple, streamlined, and easy to grasp, customize, and deliver.
💌Permission: Stop being the bottleneck for speaking engagements by empowering organizations to teach your material themselves, on-demand, through licensing.
✅Do (or Delegate) This Next: Create a page on your website that demonstrates the path to licensing with different scalable learning options. For example: kick-off keynote, online courses, Train-the-Trainer, unlimited use licensing.
📘Books Mentioned:
Free Time: Lose The Busywork, Love Your Business
The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property by Craig Battersby
Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
Evaluating Training Programs: The Four Levels (3rd Edition) by Donald Kirkpatrick
Built to Sell: Creating a Business that Can Thrive Without You by John Warrillow
Value-Based Fees (3rd Edition): How to Charge What You're Worth and Get What You Charge by Alan Weiss
Million Dollar Consulting Proposals and Million Dollar Consulting by Alan Weiss
🔗Resources Mentioned:
🎧Related Podcast Episodes:
💻 Access Free Time episode transcripts on Podscribe »
🌟Enjoying the show? The best way to thank us is by leaving a rating or review.
❤️Consider joining Jenny’s private BFF community, where you’ll get access to a monthly Q&A call, a private podcast feed with bonus content, and a community forum to exchange ideas and feedback with fellow Heart-Based Business owners.
🛠 Get instant access to the Free Time Toolkit: http://itsfreetime.com/toolkit
💬 I’d love to hear what’s on your mind! Take the Free Time listener survey
☎️ Submit a voice question or comment for future episodes: http://itsfreetime.com/ask
📝 Check out full show notes at https://itsfreetime.com/episodes/140
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Jenny Blake
4.9
4949 ratings
Licensing your IP to companies can be lucrative and a tough nut to crack. Pricing is opaque, deliverables and tracking can get complicated, and companies with a smaller Learning and Development function may call it by another name (such as Train-the-Trainer).
After many years working with a small handful of joyful clients—bolstered by many mentoring sessions, lessons learned the hard way, and a whole lot of experimentation—today, I’m sharing a few pointers on how to get started. I am not an expert, but I do believe in the power of licensing to help your ideas reach even more people who can benefit without you being the bottleneck.
Because I get the “can I pick your brain” question often on this, more than any other topic: I no longer work with clients one-on-one, so if you are interested in learning more about licensing and implementing it in your business in 2023, I invite you to join the BFF community. Keep an eye on Pamela Slim too, who will also be releasing more resources on this in the year ahead.
🌟3 Key Takeaways:
Be choosy about your end customer. Do you want to offer a public-facing certification that results in 1,000+ trainers and coaches who are your clients? Or would you prefer to work with a small handful of large companies instead? Both? Neither?
When pricing, communicate the value of your training in terms of benefit to the organization. What bottom-line metrics will you improve, and what is the value of that to the company?
Less is more. Don’t cram weeks' worth of content into a Train-the-Trainer program. Keep the material simple, streamlined, and easy to grasp, customize, and deliver.
💌Permission: Stop being the bottleneck for speaking engagements by empowering organizations to teach your material themselves, on-demand, through licensing.
✅Do (or Delegate) This Next: Create a page on your website that demonstrates the path to licensing with different scalable learning options. For example: kick-off keynote, online courses, Train-the-Trainer, unlimited use licensing.
📘Books Mentioned:
Free Time: Lose The Busywork, Love Your Business
The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property by Craig Battersby
Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
Evaluating Training Programs: The Four Levels (3rd Edition) by Donald Kirkpatrick
Built to Sell: Creating a Business that Can Thrive Without You by John Warrillow
Value-Based Fees (3rd Edition): How to Charge What You're Worth and Get What You Charge by Alan Weiss
Million Dollar Consulting Proposals and Million Dollar Consulting by Alan Weiss
🔗Resources Mentioned:
🎧Related Podcast Episodes:
💻 Access Free Time episode transcripts on Podscribe »
🌟Enjoying the show? The best way to thank us is by leaving a rating or review.
❤️Consider joining Jenny’s private BFF community, where you’ll get access to a monthly Q&A call, a private podcast feed with bonus content, and a community forum to exchange ideas and feedback with fellow Heart-Based Business owners.
🛠 Get instant access to the Free Time Toolkit: http://itsfreetime.com/toolkit
💬 I’d love to hear what’s on your mind! Take the Free Time listener survey
☎️ Submit a voice question or comment for future episodes: http://itsfreetime.com/ask
📝 Check out full show notes at https://itsfreetime.com/episodes/140
Learn more about your ad choices. Visit megaphone.fm/adchoices
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