Shawn Zajas is Founder of Zana, the electric toothbrush program, redefined. Shawn is also the cofounder of The Authentic Dentist – a company he started with his partner Dr. Allison House. At the core of The Authentic Dentist is the belief that the answer to the current challenges in dentistry, is dentists discovering that their greatest asset is their personal brand – and that forming that brand out of their authentic selves is the best strategy for success in dentistry today.