Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #141, we’re diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you’re prepared. We’re breaking down how to set yourself up for success with clear deadlines, consistent messaging, and promotions that align with your brand values. From custom order cutoffs to inventory planning, we’ll guide you through the steps to reduce stress, protect your energy, and maximize sales this season.

💌 In this episode, you’ll learn:

• Why holiday planning matters—even if most of your clients are self-purchasers

• How to set and communicate custom and made-to-order deadlines clearly

• Tips for consistent messaging across email, social, and your website

• Smart strategies for inventory, merchandising, and creating gift guides

• Ways to protect your energy and set boundaries during a busy season

✨ For Insiders ONLY, we go even deeper:

• We share examples of seasonal campaigns that work

• Tips to help you stay organized, confident, and ready to shine this season.

🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you’re not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.