Apps and algorithms are like bathroom redesigns and subway station refurbishments. Over budget and over deadline.

Listen to this episode to learn why this happens and what to do about it.

Listen to 119. Why smart leaders expect the unexpected from software updates for more on this topic.

-----

If you like learning about how tech products and profits get made, you'll like our newsletter.

It's funny too. Sign up here.

-----

Tech for Non-Techies clients

• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.

What happens when you apply for a consultation call:

1. Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar..
2. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.
3. If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you.
4. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don't.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram.

Following us on YouTube and TikTok will make you smarter.