What’s your plan for managing big data once you buy it?

List companies aren’t going to ship you something that’s ready to drop into one-to-one emails, because they don’t know your business that well.

So what do you do with this huge hunk of data? You must understand the different marketing routes to take, and how to execute each with precision.

In this episode, Rick Holmes, Founder of Every Market Media, walks us through the three ways sales teams can utilize email marketing data.