For Cecily Moore, her business, The Paper Curator, started as a blog and over time, transitioned into a product based business. She first began her journey while working at a job and trying to find the next step in her career. She thought, "why not start a blog?" From there she began to document the creative endeavors she pursued in her everyday life before launching her first products.

She gives us a breakdown of her first craft show experience, her Paper Camp journey and what she's learned from attending the show. We chat about how putting ample effort into her research and development has helped her build a sustainable business.

Today's episode dives deep into what it means to bootstrap your business and build everything from the ground up. She talks about how she decides whether to invest in equipment to help her create her products, how bootstrapping has integrated into her wholesale strategy and budget and what it's been like scaling her handmade products into wholesale.

ON TODAY'S EPISODE:

• How Cecily started a blog before transitioning to a product-based business
• Learning to hold herself accountable by structuring her posting schedule
• Making the shift from being a hobby to a full-fledged business
• Her first craft show experience and how she prepared to launch her products
• How Cecily ended up coming to Paper Camp and her goals for attending the show
• How taking her time on research and development paid off when getting inventory and fulfillment in place
• Why Cecily believes in bootstrapping success and how this looks in her day-to-day business operations
• How Cecily makes decisions on whether or not to invest in equipment for creating products
• What has made wholesale an easier process for her
• How her bootstrapping mentality has been integrated into the wholesale strategy and budget
• Making a long-lasting impression in her first trade show
• Cecily's advice for someone starting a creative business
• What's coming for The Paper Curator

For full show notes and resources, head to bit.ly/PTPEp143

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ABOUT PROOF TO PRODUCT:

Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!