Despite its small domestic market, Israel has managed to build a vibrant start-up scene that competes with those of much larger countries. In this episode, two leaders of Israel’s innovation culture, Avi Hasson and Chemi Peres, talk with McKinsey’s innovation leader Erik Roth in this first in a series of episodes on innovation in Israel. Hasson leads a not-for-profit, Startup Nation Central, that promotes Israel’s start-up sector, while Peres leads a venture capital firm, Pitango, and a not-for-profit, The Peres Center for Peace and Innovation, that promotes peace and innovation which was started by Chemi’s father, Shimon Peres, the former prime minister of Israel.

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