Since the ‘80s, video (along with anything else new) was going to “kill radio.”

Yet, the mass medium is still kicking. Instead of quietly slipping away into the shadows of history, radio has grown and evolved. It has splintered into new forms to produce multiple highly targetable audiences.

In this episode, Mark Lipsky, President and CEO of The Radio Agency, talks about the four types of radio and how to use radio marketing to reach your target audience more effectively.