Part Two.

Social media has conditioned us to treat connections as fleeting, but real collaboration demands something deeper. How can we build strong teams and achieve lasting success without meaningful relationships?

In the last episode, I sat down with Tricia Cerrone and Edward J. van Luinen, who had transformed their Disney work relationship into a 10-year friendship and a thriving partnership. They’re now co-authoring a book to help others unlock the power of sustainable collaboration.

Today's episode is part two, where we’ll explore their unique framework: five key behaviors and a focus on “noble purpose” that redefines teamwork.

Why Telling People to ‘Collaborate’ Doesn’t Actually Work

“Think you can just tell your team to collaborate and expect magic? Think again. Collaboration isn’t one action—it’s a mix of behaviors, and it starts with the individual, not fancy tools or technologies.”

Why Collaboration Equals Innovation

“Collaboration boosts innovation exponentially. It’s not about wasting time competing with colleagues; it’s about working together to solve problems and deliver innovative solutions that make your company stand out.”

Noble Purpose: More Than Just Vision and Mission

“Leaders need to remind their teams of the noble purpose behind their work. Whether it’s delivering diapers or developing apps, connecting individuals to the bigger impact they have on customers is key to motivation and collaboration.”

The Hidden Barriers to Teamwork: Why Collaboration Fails

“From egos to insecurities, collaboration struggles often stem from within. True teamwork begins by addressing these internal challenges, transforming both ourselves and our workplace relationships.”

Why Gratitude and Generosity Aren’t Just Nice-to-Haves

“Generosity creates safety, resourcefulness unlocks solutions, and gratitude gives teams the chance to rest and recover. Together, these behaviors make collaboration more than a buzzword—they make it work.”

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