Some technologies lose businesses money and put off their customers. So why do businesses use them?

The technical term is shiny object syndrome!

We waste money and make bad decisions when we forget that technology is a tool, not an end in itself.

The role of a true Digital Leader is to discern when tech creates value and when it doesn't.

This podcast episode will help you do that.

You will learn:

• A key question to ask when considering a new technology
• A case study of when tech loses bars and restaurants money

Demystify Digital - tech masterclass for business leaders

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Join the Tech for Non-Techies membership and lead in the Digital Age. Tech for Non-Techies clients

• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

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