If your offer isn’t selling, it may not be because it’s a bad offer.

It’s because your sales page isn’t doing its job.

In this episode of Unjaded, I’m getting real about why your sales page is falling flat — and what to do about it. As a copywriter, mentor, and Human Design business strategist, I’ve seen the same mistakes over and over again… and I want you to stop making them.

Most entrepreneurs are leading with the name of their program — without ever taking the time to connect to the actual problem their audience is facing. And that disconnect? It’s costing you clients, visibility, and income.

This episode will give you a fresh perspective and a few simple, powerful shifts that will transform your sales page from “meh” to magnetic — without needing a fancy formula or 25 years of marketing experience.

What You’ll Learn in This Episode:

✅ Why leading with the name of your program repels readers

✅ The simple fix: hook, self-identification, and resonance

✅ How to structure your sales page using problem → solution language

✅ Why features ≠ benefits (and what your audience actually needs to hear)

✅ How Human Design can help you speak to the right people

✅ Why giving your audience a “fork in the road” helps them make a decision

This episode is especially for you if:

✨ You’ve created a great offer but can’t figure out why it’s not selling

✨ You’ve worked with copy templates that didn’t work for you

✨ You want to connect more deeply with your audience through your sales pages

✨ You’re ready to sell your work in a way that feels clear, compelling, and you

Want to go deeper?

This is the kind of foundational support you’ll get inside my upcoming business membership. We’re building a space where you’ll learn to sell, create, launch, and lead in a way that matches your Human Design and your business goals.

Join us here -

Let’s Connect:

📱 Message me on Instagram → @vickie.dickson

📝 Run your Human Design chart at vickiedickson.com

💰 Designed to Profit membership - Doors open May 20-27 only~

https://docs.google.com/document/d/1yIjAiGrs08yoU1bkOYeCVff4R2kz_SPcQm6cm2Cl0LM/edit?usp=sharing