Human Design can show an entrepreneur what her business is actually attracting with, and it is rarely the strategy. You can post consistently, say all the right things, run a launch that looks like everyone else's, and still feel like nothing you put out has any pull. The energy underneath the work does more of the selling than the work does, and three centers in your chart govern that energy.

In this episode, Nicole names the three she believes every entrepreneur has to master, defined or undefined, and how each one shapes what you attract and how far you're able to go. One thing she's clear about up front: your chart shows you the potential. Living up to it is the work.

Key takeaways

- The thoughts running in the background of a launch carry a frequency, and it shows up in the results. - Your business does not attract with what you think, and the center that does the attracting works very differently depending on your chart. - "I'm fine, everything is fine" sends out a signal of its own, and the people you want to work with can feel it. - Be, do, have runs in that order, which is why changing your thoughts and your habits can still leave you at the same level. - An open identity center shifts faster than any other kind, once it's in the right room.

The New Era Expert Masterclass - To sign up for The New Era Expert, Nicole's free 5-day masterclass, go to nicolelaino.com/masterclass or DM Nicole "MASTERCLASS" on Instagram at @nicolelainoofficial

HD Authority Lab - We have a NEW HD membership community where you get ALL of our monthly HD Masterclasses included and so much more!! It is all about creating alignment, action, and consistency in your business with Human Design. To join The HD Authority Lab at the special Founding Member rate click the link below or DM Nicole "Lab" on Instagram for info. nicolelaino.com/lab

Readings - To book a Human Design Foundation Reading, Business/Purpose Reading, or Relationship Reading with Nicole go to nicolelaino.com/human-design-readings

Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

Human Design can name your mission with more specificity than you'll ever find on your own. Monetizing that mission is the part most entrepreneurs are stuck on. You know you're here for something bigger, and maybe you're already out there putting content into the world, and the people watching still aren't buying.

In this episode, Nicole makes the case that getting paid as a thought leader now takes three things working as one system, and most of us are running on one of them. She's the proof: over $500,000 in revenue from this podcast alone, with a team of two.

What you'll learn

- Why copying someone else's strategy used to work, and why it's stopped. - The missing piece between knowing your mission and making a living from it. - If people are watching but not buying, more visibility won't fix it. - Every thought leader you can name has one thing in common, and it isn't a social media account. - A podcast can keep selling for you years after you record it, even when downloads dip.

LINKS MENTIONED IN THE EPISODE

• The New Era Expert Masterclass - To sign up for The New Era Expert, Nicole's free 5-day masterclass, go to nicolelaino.com/masterclass or DM Nicole "MASTERCLASS" on Instagram at @nicolelainoofficial
• 2027 Change Podcast EpisodesTo listen to Episode 216: 2027 and The Cross of the Sleeping Phoenix go to www.nicolelaino.com/podcast/episode216 To listen to Episode 448: The 2027 Change from The Cross of Planning to the Sleeping Phoenix go to www.nicolelaino.com/podcast/episode448
• The 2027 Change Workshop: To purchase The 2027 Change: Humanity's Evolution & How to Lead Through the Shift DM Nicole "PHOENIX" on Instagram at @nicolelainoofficial or go to nicolelaino.com/phoenix. PLEASE NOTE: Members of The HD Authority Lab, Aligned Brand Builder, and Business By Design all get access to this workshop. No need to purchase.
• The free 2027 Shift Guide: To download the FREE 2027 Shift Guide DM "2027" to Nicole on Instagram instagram.com/nicolelainoofficial or go to nicolelaino.com/2027
• Readings: To book a Human Design Foundation Reading, Business/Purpose Reading, or Relationship Reading with Nicole go to nicolelaino.com/human-design-readings

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

Human Design sorts entrepreneurs into two camps, and the two look nothing alike from the outside. One of them never stops moving. The other one can't get started. Most people know which one they are within about four minutes of this.

The first is running twelve offers across four or five platforms, and almost all of it came from somebody else's playbook. She's wearing herself out, and the results come nowhere near what she puts in. The second has been getting ready for two years. Every result she doesn't get turns into a block that needs clearing, and she has the certifications to clear it with.

Nicole has been both of these women and says so. She goes through what each one's chart tends to look like, the particular trouble each talks herself into, and the one thing that moves them both, which almost nobody is actually using despite having been handed it on day one.

She also opens with a question and answers it at the end. One of these two is about to have a considerably harder time than the other in the era we're heading into. See if you can guess which one before she tells you.

• Register for The New Era Expert, Nicole's free 5-day masterclass, September 14 to 18 at 12pm CT. Go to nicolelaino.com/masterclass or DM Nicole "MASTERCLASS" on Instagram at @nicolelainoofficial
• HD Authority Lab - We have a NEW HD membership community where you get ALL of our monthly HD Masterclasses included and so much more!! It is all about creating alignment, action, and consistency in your business with Human Design. To join The HD Authority Lab at the special Founding Member rate click the link below or DM Nicole "Lab" on Instagram for info. nicolelaino.com/lab
• Readings - To book a Human Design Foundation Reading, Business/Purpose Reading, or Relationship Reading with Nicole go to nicolelaino.com/human-design-readings

Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

Human Design and visibility usually get talked about as an Instagram problem. Nicole thinks that's the smallest possible version of it, and this episode is her case for what being visible actually means.

She starts by taking away the exit most people are hoping for, which is that Human Design will hand them a third option and let them skip the part where they face themselves. Then she redraws the definition. There's being visible, and there's being visible in a way that works, and you need both before any of this pays you.

Then she goes where most visibility content stops. Most people assume the fear of being seen is costing them followers. Nicole has been watching it cost the same women something far more expensive, in places that have nothing to do with a feed.

There's a client story in here about the most respectable reason any of us has ever given for staying quiet, and what Nicole said back to her in about four seconds. And there's Nicole's own version of all of it, including the part she's working on at this exact level, and why it keeps turning up in different clothes.

• The New Era Expert - Register for The New Era Expert, Nicole's free 5-day masterclass, September 14 to 18 at 12pm CT. Go to nicolelaino.com/masterclass or DM Nicole "MASTERCLASS" on Instagram at @nicolelainoofficial
• The HD Authority Lab - We have a NEW HD membership community where you get ALL of our monthly HD Masterclasses included and so much more. It's all about creating alignment, action, and consistency in your business with Human Design. To join The HD Authority Lab at the special Founding Member rate click the link below or DM Nicole "Lab" on Instagram. nicolelaino.com/lab
• Readings with Nicole - To book a Human Design Foundation Reading, Business/Purpose Reading, or Relationship Reading with Nicole go to nicolelaino.com/human-design-readings

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

Human Design will not build your business for you, and Nicole thinks the harder you push it to, the less useful it becomes.

She's been pairing Human Design with business for nearly seven years, and the same pattern keeps showing up: someone treating the chart like a decision-maker. What the offer should be. Whether the launch should look like this or like that. She understands the pull completely, because it's what she went looking for when she started.

In this episode she draws the line between what a chart can genuinely hand you and what it was never built to hand you, and she names the moment she watches people give their power away to it. There's a distinction underneath all of it that she's been teaching for years, and it separates the people who get a decade of use out of their chart from the people who quietly put it down disappointed.

Then she goes where most Human Design business content stops. Nicole makes her case for the business fundamentals nobody gets to skip in the new era, why the thing you find hardest isn't the evidence you think it is, and what she says to someone who's convinced her design is the reason she can't stay consistent.

• Register for The New Era Expert, Nicole's free 5-day masterclass, September 14 to 18 at 12pm CT. Go to https://nicolelaino.com/masterclass or DM Nicole "MASTERCLASS" on Instagram at https://www.instagram.com/nicolelainoofficial/
• The HD Authority Lab - We have a NEW HD membership community where you get ALL of our monthly HD Masterclasses included and so much more. It is all about creating alignment, action, and consistency in your business with Human Design. To join The HD Authority Lab at the special Founding Member rate click the link below or DM Nicole "Lab" on Instagram. http://nicolelaino.com/lab
• Readings with Nicole - To book a Human Design Foundation Reading, Business/Purpose Reading, or Relationship Reading with Nicole go to https://nicolelaino.com/human-design-readings

Be sure to visit https://nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

September asks for a decision, and Human Design says the answer isn't ready yet. In their monthly transit episode, Nicole sits down with astrologer Christina Luna on the day of the lunar eclipse to walk the whole month, and the first thing they agree on is that the fog over the first ten days is doing something useful.

Nicole reads September as a march down the body graph. It starts in the head and the mind, moves into the feelings, then asks for your whole heart, and only lands somewhere you can trust at the very end. Which is why forcing clarity in week one costs you the thing you were trying to get.

Christina takes the sky, day by day, including the single date in the middle of the month when a handful of things change at once, and the day two weeks later that reopens a question about whose measuring stick you've been using. They also get into the two kinds of commitment the South Node is currently asking about, and why the difference between succeeding and quietly stalling comes down to the reason you said yes in the first place.

Then it goes somewhere neither of them planned. Christina brings up the portrait painters who lost their trade to the camera, and what that says about the part of being a person that can't be done better by something else. Stay to the end for Nicole's answer to a client who didn't want to add to the noise, and for the version of visibility she'd actually defend.

• The New Era Expert — free 5-day masterclass, September 14 to 18, 12pm CT. Five days on becoming the expert people come looking for, on purpose. DM Nicole the word MASTERCLASS on Instagram at @nicolelainoofficial, or register at nicolelaino.com/masterclass.
• Follow Christina Luna. Christina's quarterly readings turn over at the start of September and she has openings for this quarter. Website lunation.live, Instagram @lunation.live, YouTube @Lunascopes. Or DM Nicole the word Christina on Instagram and she'll send you everything.
• Join The HD Authority Lab. The Human Design membership community where all of the monthly HD masterclasses are included. It's all about creating alignment, action, and consistency in your business with Human Design. Join at the special Founding Member rate at nicolelaino.com/lab, or DM Nicole "Lab" on Instagram for info.
• Book a reading with Nicole. For a Human Design Foundation Reading, Business/Purpose Reading, or Relationship Reading, go to nicolelaino.com/human-design-readings.

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

The lunar eclipse in Pisces on August 27 is getting plenty of attention, and Human Design is what turns it from interesting into usable. Pisces sets the mood. The two gates underneath it set the assignment, and this one is aimed at your visibility.

Not the posting kind. Nicole means the version where someone has followed you for two years and still couldn't tell anyone what you actually think. The window opens the night of the eclipse and stays open for about two weeks, so hearing this a few days late costs you nothing.

She breaks down the two Human Design gates the sun and the moon are sitting in, and why that particular pair is really one move run from both ends. One of them shows up as the careful version of the answer. The other shows up as a reason, usually a true one. Both keep you unseen, and both feel like something happening to you rather than something you're doing.

There's a longer clock running underneath it. These same two gates belong to the collective theme all of us walk into in February 2027, which is why Nicole treats this portal less as something to get through and more as a rehearsal you're being handed early. She made a free guide for the two weeks it's open, and the link is below.

LINKS

• Lunar Eclipse Guide, From Protection to Freedom
  • Seven journal prompts for the two weeks the eclipse portal is open, written for entrepreneurs. To grab it, DM Nicole the word LUNAR on Instagram at @nicolelainoofficial or download it at nicolelaino.com/lunar
• Incarnation Cross Guide
  • Align your business with your authentic self and attract your ideal clients with the Incarnation Cross Guide. Download it at nicolelaino.com/resources/incarnation-cross-guide/

Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

Human Design entrepreneurs are handing more of their content over to AI, and plenty of them are watching their sales go soft at the same time. Nicole thinks those two things are connected, and this one is her case for why.

She just got back from an event full of women running their own businesses, and everyone there was saying a version of the same thing. Things feel harder right now. She had been feeling it too, and when she went looking for the reason, part of it was sitting in her own workflow.

This is not a case for swearing off AI. Nicole uses it every week, and she gets specific here about the one job she hands it and the line she will not let it cross. What she's after is what goes missing when a machine that has never lived a day as a human being starts shaping your message, and why that loss turns up in your sales before it turns up anywhere else.

She also gets into why the work every coach wants to hand off first is the one piece that can't be handed off at all, and the messy little experiment she's running on herself on Instagram right now.

To book a Human Design Foundation Reading, Business/Purpose Reading, or Relationship Reading with Nicole go to nicolelaino.com/human-design-readings

The HD Authority Lab

We have a NEW HD membership community where you get ALL of our monthly HD Masterclasses included and so much more!! It is all about creating alignment, action, and consistency in your business with Human Design. To join The HD Authority Lab at the special Founding Member rate click the link below or DM Nicole "Lab" on Instagram for info. → nicolelaino.com/lab

Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

Most spiritual entrepreneurs are carrying a question they never say out loud. Does wanting more money make me less spiritual.

Nicole came home from a women's conference with that one rattling around and decided to take it apart on air. She goes at it through the mechanics instead of the mindset, because some people are built for ambition and it shows up plainly in their Human Design. Telling those people to want less is telling them to be somebody else.

In this episode she gets into where ambition actually lives in a chart and what the high expression of it looks like when somebody builds something big and does real good with it. She also names what the belief that success and spirituality cancel each other out is usually protecting you from.

Then the harder half. If you have been following your strategy and authority and the money still is not showing up, Nicole has two answers, and the second one almost nobody in this space is saying out loud. It has to do with what alignment actually asks of you, and how much of it you can realistically expect while you still have bills to pay.

She also makes the case for the one area of your business where you can afford to be completely ruthless about your alignment, and says what she really thinks about billionaires on the way through.

To download the free Gene Keys & Gates Guide, DM Nicole "Gates" on Instagram at https://www.instagram.com/nicolelainoofficial/ or visit nicolelaino.com/gates

To download the Secret Podcast on how to Build & Scale Your Business with Human Design click here: nicolelaino.com/secretpodcast

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

Your incarnation cross is the piece of Human Design everybody wants and almost nobody uses well. It gets treated like an assignment. A job title handed down from the chart, with a right answer you either found or missed.

Nicole spent her whole life wanting to be an actor. She is not an actor. For years she carried the question quietly underneath everything: did she miss the thing she was here to do. If your purpose was a career, and you never got the career, what does that make the last twenty years.

In this episode she tells the story she usually keeps out of the public teaching. The kid who wanted to be in movies, and what she was actually after. The years of loving the craft and being terrible at the business. And the moment the cross she could not make sense of started making sense in a completely different life than the one she was aiming at.

She also gets into why she shares a cross with Bernie Sanders and with Pink, why millions of people share yours, and why that changes nothing about what yours is asking of you. There is a reason two people with identical purpose language build lives that look nothing alike, and it is not the part of the chart most people go looking at.

The thing Nicole wants you to take out of this: your cross has been calling you your entire life, in ways you have already lived. She lays out what it actually takes to hear it, and it is close to the opposite of what most people do when they go hunting for their purpose.

Answering the Call, the two week mini mastermind on your purpose

→ Click here for the details to join Answering the Call, or DM Nicole "PURPOSE" on Instagram at @nicolelainoofficial.

The free Incarnation Cross Guide

Discover Your Entrepreneurial Purpose with Human Design Incarnation Crosses is the free download for finding your cross and getting a first read on the theme it keeps putting in front of you.

→ Download the Incarnation Cross Guide

Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!