How clear is your Instagram bio? Does it instantly communicate what you do and how you help people? In this episode of Unjaded, Vickie Dickson walks through a real-life conversation from a boot camp she led, helping a participant refine her messaging for greater impact.

Vickie breaks down the common pitfalls of using vague, spiritual, or overly complex language in bios and messaging. She shares how one participant transformed her unclear, coach-speak-heavy bio into a direct, compelling statement that resonates with her ideal clients. This episode will help you rethink how you present yourself online so that people immediately understand what you do and why they need your help.

✔️ Why spiritual jargon and coach speak can dilute your message

✔️ How to pinpoint the real problem your clients are experiencing

✔️ The importance of using clear, direct language in your bio and marketing

✔️ A step-by-step example of refining a bio to make it more compelling

✔️ Why your bio (and all messaging) should evolve as you and your ideal clients evolve

🔹 People need to instantly understand what you do—don’t make them work for it

🔹 Speak directly to your ideal client's pain points in a way they recognize

🔹 Remove unnecessary fluff—clarity converts!

🔹 Use “so that” statements to show the tangible outcome of your work

🔹 Your bio isn’t set in stone—keep refining it as you gain clarity

✨ Revisit your Instagram bio, tagline, or any place where you introduce yourself online.

✨ Challenge yourself to strip away any confusing language and clearly state:

👉 Who you help

👉 What problem they have

👉 How you solve it

👉 What outcome they can expect

📲 Follow Vickie on Instagram for more content tips and business insights: @vickie.dickson

🎙️ Follow along with Unjaded so you never miss an episode!

🎧 Loved this episode? Leave a review and share it with a friend who needs to hear this!

Are You Making This Lead Magnet Mistake?

Episode Summary:

There’s a lot of bad advice floating around in the online space, especially when it comes to lead magnets. If you’ve ever been told that your Human Design type dictates the kind of lead magnet you should create—throw that advice out the window! In this episode, Vickie Dickson dives into the real purpose of a lead magnet and how to create one that actually gets you hired.

Vickie shares insights from a recent workshop where entrepreneurs struggled with misaligned lead magnets that weren’t leading their audience anywhere useful. She breaks down the two key jobs of a lead magnet:

1. Giving your audience a quick win.
2. Opening a loop that leaves them hungry for more.

If your lead magnet overwhelms people or feels like a college course, it’s missing the mark. Vickie shares real examples from business owners who revamped their approach—like a Human Design parenting coach and a movement-based coach—to create lead magnets that seamlessly lead into their paid offers.

If you want your lead magnet to work for you (not just sit in someone’s downloads folder collecting dust), this episode is a must-listen!

What You’ll Learn in This Episode:

✔ Why “cookie-cutter” Human Design lead magnet advice is complete nonsense.

✔ The two jobs every lead magnet must accomplish.

✔ Real-life examples of effective lead magnets that drive conversions.

✔ How to ensure your lead magnet aligns with your paid offer.

✔ The importance of keeping it simple—your audience is already overwhelmed!

Your Challenge:

Take a hard look at your current lead magnet. Does it fit the bill? Does it create a quick win and lead to your offer? If not, it’s time to go back to the drawing board!

Next Steps:

➡️ Follow the show so you never miss an episode.

➡️ Loved this episode? Leave a review and let me know your biggest takeaway!

Aligning Your Business with Your True Self Using Human Design with Tertia Riegler

3/5 Sacral Generator

This episode of Unjaded was taken from an IG live that Vickie and Tertia did. It was too good not to share here.

Here we dive deep into the journey of aligning your business with your true self using Human Design. Tertia shares her transformation since joining Content by Design, highlighting how clarity in messaging and alignment with her design have helped her serve high-achieving women struggling with burnout. They discuss the power of embodiment, stepping into your true genius, and embracing your unique path in business.

If you’ve ever felt disconnected from your business, struggled with burnout, or found yourself following strategies that just don’t feel right, this conversation is for you. Learn how to lean into your Human Design, trust your process, and create content that speaks directly to the people you’re meant to serve.

What You’ll Learn in This Episode:

• How Tertia’s business evolved and gained clarity through Content by Design
• The power of embodiment in business and personal growth
• Why understanding your Human Design profile (especially second lines and 3/5s) can change everything
• How stepping into your unique process removes shame and creates flow
• The importance of experimenting and trusting your journey in business

Key Quotes:

• “When we truly inhabit ourselves, we don’t have to hide anything about who we are.” – Tertia Riegler
• “Your whole business can be based on your design.” – Vickie Dickson
• “If you don’t know your design, you might think there’s something wrong with you. But when you embrace it, that’s where the magic happens.” – Tertia Riegler

Connect with Tertia Riegler:

• Podcast: Beyond Burnout for Driven Women
• Instagram: https://www.instagram.com/tertia_riegler_embodiment/
• Website: https://tertiariegler.com/

Ready to Align Your Content with Your Human Design?

Join Content by Design and learn how to create content that attracts paying clients effortlessly—without burning yourself out.

👉https://vickiedickson.com/content-by-design

If you’ve ever felt like your message just isn’t landing in the right places, with the right people, at the right time—this episode is for you. You know your craft. You’re here to make an impact. But somehow, your message isn’t connecting the way it should.

Join host Vickie Dickson as she sits down with Tertia Riegler, a 3/5 Sacral Generator, feminine embodiment coach, and former Content by Design student. Tertia shares her journey from burnout to alignment, revealing how embracing her Human Design has shifted the way she creates content, structures her offers, and serves her audience.

🔥 How burnout isn’t just for high-powered execs—it’s sneaky and shows up in everyday life.

💡 Why skirting burnout is often more dangerous than full-on burnout.

✨ The deeper meaning of feminine embodiment (hint: it’s not bubble baths and pretty blouses).

🔮 How Human Design helped Tertia refine her message and attract the right people.

🎤 The importance of speaking to your audience in a way that truly resonates.

Tertia gets real about the shame and conditioning that kept her from fully owning her message—and how unlocking her true voice changed everything.

If you’ve been struggling to find the right words, attract the right clients, or even feel at home in your own business, this episode will leave you with a fresh perspective and practical insights to start making those shifts today.

Ready to get clear on your message, attract aligned clients, and finally make marketing feel like YOU? Content by Design is where it happens. This isn’t about templates or formulas—it’s about discovering the unique way YOU are meant to communicate, sell, and serve.

Join the next round and start working with your design instead of against it. Click here to join Content by Design now!

🎧 Listen to her podcast: Beyond Burnout for Driven Women (available on all major platforms)

🌍 Website: tertieriegler.com

📲 Follow Vickie Dickson on Instagram for more insights & live conversations: @vickie.dickson

👉 Screenshot this episode, share it to your IG stories, and tag us! We’d love to hear your biggest takeaway.

Ever feel like your content is falling flat? Like you're saying all the "right" things, but no one's biting? The problem might not be what you're saying—but how you're saying it.

In this episode, Vickie Dickson breaks down the biggest mistake coaches and entrepreneurs make in their messaging: overcomplicating it. She shares a real-life example (starring her 4-year-old granddaughter, Sawyer) that perfectly illustrates how clear and specific your content needs to be if you want people to hire you.

🔹 What you'll learn in this episode:

• Why "coach speak" and spiritual jargon are repelling your ideal clients
• How to tell if your content is actually clear (hint: if an 8 year old can't understand it, your audience won't either)
• The one question your content must answer to get people to work with you
• Why making your message simple isn’t dumbing it down—it’s making it powerful

Doors to Content by Design are OPEN! 🎉

Struggling to create content that flows effortlessly and gets you paying clients? Inside Content by Design, we take you from feeling lost about what to say to deeply understanding how to create content that attracts your ideal clients—without the stress, overthinking, or constant second-guessing.

This is an 8-week container (but we usually go longer because I meet you where you're at) where you'll learn how to leverage your Human Design for content that feels natural, fun, and actually converts.

Doors are only open for a week! Join us now: Click here to enroll

https://vickiedickson.com/content-by-design

📩 Have questions? Email me directly—I’d love to chat!

You can always find me on IG as well @vickie.dickson

Episode Highlights:

In this inspiring episode, Vickie Dickson chats with Kelly Hughes, a Human Design practitioner who blends Human Design and inner healing to support women in reconnecting with their authentic selves. Together, they dive deep into the transformative power of self-awareness, healing, and parenting through the lens of Human Design.

What You’ll Learn in This Episode:

• Kelly’s journey of starting her business and how blending Human Design with emotional healing has helped her clients heal traumas and uncover their true selves.
• How Kelly’s understanding of her own Human Design as a 1/3 emotional Manifesting Generator transformed her parenting and business practices.
• The unique challenges and breakthroughs Kelly experienced as she worked to overcome unworthiness and create intentional flow in her life and business.
• Why pauses and intentional spaciousness are critical for success, especially for entrepreneurs who tend to “push through.”
• Kelly’s insights on focusing on “the pedals, not the podium” when building a business.

Key Quotes:

• “Business is a third-line experience—trial and error lead to progress.”
• “We need to focus on the 20% of actions that move the needle forward rather than trying to do everything all at once.”
• “Pray for potatoes with a hoe in your hand. You’ve got to do the work alongside the dreaming.”

Where to Find Kelly Hughes:

• Instagram: @_kellyhughes_
• Website: www.kellyhughes.com.au

If you're a mom navigating the wild ride of parenting and business, Kelly’s approach blends fun, healing, and practical tools to support you in living authentically and thriving as both a parent and entrepreneur.

Connect with Vickie Dickson:

• Start creating content aligned with your Human Design with Vickie’s Content by Design program. Get on the early bird list here ➡️ https://vickiedickson.com/waitlist
• Learn more about using Human Design in your business at www.vickiedickson.com

Next Steps:

• Follow along here on Unjaded for more Human Design insights and practical strategies for creating a business and life aligned with your purpose.
• Share this episode with someone who would benefit from Kelly’s story and wisdom!

If people aren’t buying your offer, it’s time to take a closer look at what might be missing. In this episode of Unjaded, Vickie Dickson breaks down the common mistakes entrepreneurs make when creating offers and shares actionable steps to make your offer irresistible.

Vickie dives into:

• Why focusing on the benefits, not just the features, of your offer is crucial.
• The importance of showcasing results—even if you’re just starting out.
• Why bonuses might not be as appealing as you think and how to focus on what your audience truly values.
• How running a beta round can help you fall in love with your offer and build confidence in its value.
• The role your energy and confidence play in selling your offer.

When you’re ready to turn your offers into irresistible, must-have solutions for your audience, this episode is packed with practical advice to get you there.

Are you ready to create offers that sell and content that resonates with your ideal audience? Let's take it up a notch!

Join Vickie for her FREE 3-day live masterclass happening this month!

In this masterclass, you’ll discover:

• How to craft offers that your audience can’t resist.
• How to confidently choose your niche and step into it fully.
• How to leverage your Human Design to create content that draws in your ideal clients with ease.

✨ Click here to register for the FREE masterclass now! ✨

This is your chance to finally create the offers and content that bring in sales and make your business sustainable.

"Focus on the benefits, not just the features, of your offer. Your audience needs to know how it will transform their lives." – Vickie Dickson

If you're not making the money you need to have a sustainable business, this episode is for you. Vickie Dickson shares powerful insights from her recent trip to Podfest, where she met countless entrepreneurs struggling to turn their content into cash. From overbuying templates to burning out on content creation, many entrepreneurs are pouring resources into their businesses without seeing a return.

In this episode, Vickie breaks down how to use the wisdom of your Human Design chart to create magnetic content that calls in your ideal clients. You’ll learn:

• How your Human Design strategy (Generator, Projector, Manifestor, or Reflector) influences how you create content.
• Why your Human Design profile is the role you play in your business and how it shapes your tone of voice.
• The importance of openness in your chart for creating sales messaging that connects deeply with your audience.
• How your definition helps you deliver your offers with consistency and authenticity.
• The crucial role of throat energy and how it shows up in your messaging.

This episode is packed with practical tips and insights to help you simplify your content creation, eliminate burnout, and make your business profitable by leveraging your unique design.

Are you ready to create content that actually sells while aligning with your unique Human Design? Join Vickie for her FREE 3-day live masterclass happening this month!

In this masterclass, you’ll discover:

• How to leverage your Human Design to craft offers that resonate.
• How to identify the niche that’s right for you.
• How to create content that attracts your soul-fit clients without burning out.

✨ Click here to register for the FREE masterclass now! ✨

Let’s make content creation fun, aligned, and profitable!

"Your content has a job to do—and it's to bring your soul-fit clients to you with ease and even fun!" – Vickie Dickson

Episode Summary:

How do you balance your need for connection and belonging with your need to retreat? The energy right now is intense—maybe you’re feeling it too. The world seems to be at a boiling point, and for many of us, that means swinging between wanting deep connection and needing space to reflect.

In this impromptu episode of Unjaded, Vickie Dickson dives into the current transits, numerology, and the push-pull energy many entrepreneurs are feeling. She shares real conversations from her Content by Design community, where some are longing for connection while others are retreating to protect their energy.

If you’re feeling overwhelmed, disconnected, or unsure of how to move forward in your business, this episode is for you. Vickie offers powerful reflections on sovereignty, self-care, and standing in your power, no matter what’s happening around you.

✅ Why you may feel the need to both connect and retreat right now

✅ How current Human Design transits & Numerology influence our emotions

✅ The real challenges entrepreneurs are facing in today’s intense digital landscape

✅ How to honour your need for space while still showing up for your business

✅ A simple but powerful question to help you stand in your power and create impact

If this episode resonates with you and you’re craving deeper alignment in your business, join Vickie’s 3-day masterclass series where she’ll guide you through:

💡 Finding your voice through Human Design so your offers truly connect

💡 Creating offers people actually want to buy—without feeling like you have to sell

💡 Making the money & impact you’re here to make—without burning out

📅 Starts tomorrow! Replays available for 72 hours.

🎟️ VIP Option: Just $27 for replays, a bonus launch strategy call with Vickie, and a chance to win a $497 content audit!

👉 Register now: VickieDickson.com/live-masterclass-jan-2025

"Your job—my job—is to be the light and turn other lights on."

🔥 How can you be the light today? 🔥

If you loved this episode, please share it with a friend who needs to hear this message. 💛

Content Creation Through the Lens of a 6/2 Manifesting Generator

Episode Summary:

In this episode of Unjaded, Vickie Dickson dives into a powerful case study of Sarah, a 6/2 Emotional Manifesting Generator, and how her Human Design influences her content creation, messaging, and business strategy. Sarah is a continuing participant in the Content by Design experience, and her journey showcases the power of aligning content creation with your unique energy.

We explore:

✔️ The challenges of the six-line journey and how Sarah navigates her transition into “on the roof” wisdom.

✔️ The impact of an open head centre and undefined root centre in her content strategy and business.

✔️ How her 34/20 and 34/10 channels shape the way she moves through the world and builds her business.

✔️ The importance of honouring her emotional authority and recognizing her retreat cycles.

✔️ How shifting her messaging led to her first paying clients in her coaching business.

✔️ The next steps in Sarah’s journey—building an evergreen launch strategy that works for her lifestyle.

This episode is a deep dive into how your Human Design influences how you create, communicate, and sell in your business. If you’ve ever felt like traditional business advice doesn’t work for you, this episode is a must-listen!

Join the Masterclass Series!

Ready to create content that feels aligned and actually attracts paying clients? Join my Masterclass Series this January, where we’ll break down how to build a business that works with your design, not against it. Save your spot here: vickiedickson.com/live-masterclass-jan-2025

https://vickiedickson.com/live-masterclass-jan-2025

Connect with Sarah:

Interested in microdosing for personal growth and business alignment? Connect with Sarah on Instagram and explore her work! https://www.instagram.com/sarahmertzlufft/

Sarah's Human Design chart - https://www.dropbox.com/scl/fi/pwdcy1l1yhwc6v37nz67m/Sarah-62-Manifesting-Generator.png?rlkey=gy9yq5tqmcyf7qtv705g25r59&st=rl6fo6qy&dl=1

Connect with Vickie:

👉 Instagram: @vickie.dickson

👉 Website: vickiedickson.com

👉 Content by Design: vickiedickson.com/contentbydesign

If you enjoyed this episode, remember to subscribe and leave a review.

See you next time on Unjaded! 🎧✨