Designed to Profit Stories - Summer Series Part 6 of 13

From Veterinarian to Entrepreneur: Building a Purpose-Driven Business

How do you build a business around one of the hardest experiences people will ever face?

In this episode of the Designed to Profit Stories series, I'm joined by Jen Robertson, a 3/5 Emotional Projector, veterinarian and founder of Sage Paws, where she helps pet parents prepare emotionally for the loss of a beloved pet.

Jen shares the deeply personal journey that led her from veterinary medicine into entrepreneurship, how Human Design helped her trust her path, and why recognition—not hustle—has become the compass for building her business.

We also dive into what it actually feels like to be a Projector in business, how to recognize aligned invitations, why she chose to pause one business to fully commit to another, and how validation became the foundation of everything she creates.

Whether you're navigating grief, building a purpose-driven business, or trying to trust your own path, this conversation is full of wisdom you'll carry with you.

In This Episode

• What it means to be a 3/5 Emotional Projector
• Building a business around anticipatory pet loss grief
• Why purpose often reveals itself through lived experience
• Trusting invitations and recognition in Human Design
• Learning to follow emotional authority in business
• The difference between forcing and flowing in entrepreneurship
• Why Jen chose to pause one business to fully commit to another
• The challenge of trying to combine two businesses into one
• Creating content that helps people instantly feel seen
• Why podcasting became the perfect platform for her message
• Building offers before creating content
• How Human Design creates a more sustainable business

Memorable Moments

• The family who chose Jen because they "saw compassion in her eyes."
• Why anticipatory grief deserves a name.
• The postpartum moment that completely changed Jen's life.
• How recognition feels for a Projector.
• The difference between the right invitation and the wrong one.
• Why pausing a business isn't the same as failing.

Connect with Jenn Robertson @_sage_paws and at www.sagepaws.com

Step inside Designed to Profit here

Designed to Profit Stories Summer Series Part 5 of 13

What if the biggest transition in your life became the foundation of your business?

In this episode of the Designed to Profit Stories series, I sit down with Human Design guide Karen Place to explore how following her design completely transformed both her personal life and her business.

Karen shares the deeply personal story of navigating divorce, rebuilding her life, discovering Human Design, falling in love, and preparing for an international move to Ireland—all while creating a business that supports people through their own seasons of change.

We also dive into why traditional business advice didn't fit her as a 6/2 Emotional Generator, how she stopped forcing a niche, and why collaboration, travel and Human Design have become the heart of her work.

If you've ever wondered whether you're allowed to build your business differently, this conversation is proof that there is no single blueprint for success.

In this episode, we discuss:

• Why Human Design often reveals a very different path than traditional business advice
• How Karen discovered her ideal clients by living her design instead of chasing a niche
• Why 6th Line entrepreneurs often attract clients across every stage of life
• Using your Human Design as a guide through major life transitions
• Moving through divorce, rebuilding confidence and trusting yourself again
• Building a business while navigating uncertainty
• The power of responding instead of forcing opportunities as a Generator
• Speaking up online without fear of criticism
• Why collaboration is one of Karen's greatest business strengths
• Building a retreat business rooted in transformation instead of tourism
• Creating meaningful Human Design experiences through travel
• Why Egypt and Ireland became part of Karen's bigger vision
• Understanding Split Definition and why environment matters for productivity
• How community and ongoing support helped Karen build confidence in business
• Why business doesn't have to look like anyone else's version of success

Key Takeaways

✨ Human Design isn't about putting yourself in a box—it's about understanding how you're naturally designed to move through life.

✨ Sometimes the biggest business breakthrough comes after the biggest personal transition.

✨ The right business often grows from who you're becoming—not who you were.

✨ Collaboration isn't a weakness. For many entrepreneurs, it's part of their design.

✨ Your business can evolve as your life evolves.

Join us inside Designed to Profit here.Connect with Karen Place theemeraldpath.com

Explore Karen's Human Design readings, coaching, sacred travel experiences, Egypt journeys and upcoming Human Design World Tour opportunities.

Ready to Build Your Business Your Way?

If you're tired of trying to force yourself into someone else's business blueprint and you're ready to build according to your Human Design, I'd love to invite you into Designed to Profit.

Inside the membership you'll receive:

• Human Design-informed business strategy
• Live business training
• Hot seat coaching
• Community work sessions
• A supportive community of entrepreneurs building businesses that fit who they truly are

Because your business shouldn't be built on someone else's formula.

It should be built around you.

Designed to Profit Stories - Summer Series - Part 4 of 13

What if your family photos weren't actually about preserving memories?

What if they were one of the most powerful tools you have for helping the people you love feel seen, valued and deeply connected?

In this episode of the Designed to Profit Stories series, I'm joined by Barb Orozco, a 3/5 Emotional Projector who has spent more than 24 years challenging the traditional scrapbooking industry.

Barb believes we've been asking the wrong question.

It's never been about organizing photos.

It's never been about decorating albums.

It's about telling the stories that future generations will desperately wish you had written.

We also explore how Barb's Human Design has shaped the way she teaches, the importance of embracing the 3/5 profile, and why the most meaningful businesses are often built by questioning industry norms.

Whether you're an entrepreneur, a parent, a grandparent or someone with thousands of photos sitting on your phone, this conversation will likely change how you think about legacy.

In This Episode

• What it means to be a 3/5 Emotional Projector
• Learning to embrace mistakes instead of fearing them
• Why your biggest wounds often become your greatest work
• The surprising difference between photos and stories
• Why decorating albums isn't the point
• Creating storybooks instead of photo albums
• Helping children feel seen through intentional storytelling
• Working from your current photos instead of your backlog
• How market research transformed Barb's business
• Building offers by listening to your clients
• Why beta programs create stronger offers
• The power of standing behind an unconventional message

Memorable Moments

• The story of a little girl who reread her childhood storybook while being bullied.
• Why "it's just photos" may be the most expensive belief we carry.
• How one conversation completely changed Barb's business philosophy.
• The importance of noticing ordinary moments before they're gone.
• Why AI can't replace genuine human stories.
• What happens when you stop trying to fit into your industry's expectations.

Connect with Barb Orozco

BarbOrozco.com

Learn about Barb's programs, including:

• Photo Rescue Lab
• Storying Foundations
• Strategic Storying

Join the Designed to Profit community here.

Final Thoughts

Photos preserve moments.

Stories preserve relationships.

The words you write today may become exactly what someone you love needs years from now.

That's the kind of legacy Barb is helping families create.

Designed to Profit Stories - Summer Series - Part 3 of 13

When Your Business No Longer Fits: A 5/1 Manifestor's Leap into Alignment with Jahje Ives

What happens when you've built a successful business... but it no longer feels like yours?

In this episode of the Designed to Profit Stories series, I'm joined by Jaji Ives, a 5/1 Emotional Manifestor, artist, Human Design guide, and creator of the Embodied Landscape Human Design Deck.

Jaji shares her remarkable journey from building a thriving global brand to making the courageous decision to walk away when it no longer aligned with who she had become.

Together we explore what it really means to trust yourself, follow creative urges, honour your energy, and build a business that supports your life instead of consuming it.

Whether you're a Manifestor or not, this conversation is a powerful reminder that success isn't measured by how long you stay in something—it's measured by whether you're still alive inside it.

In This Episode

• What it means to be a 5/1 Emotional Manifestor
• The lived experience of Channel 35-36: the Channel of Transitoriness
• Why walking away from a successful business isn't failure
• Learning to trust your own inner authority instead of outside advice
• The difference between pushing and creating
• Why rest is an essential part of building a sustainable business
• The true purpose of informing as a Manifestor
• Boundaries, creativity and protecting your energy
• Reclaiming yourself after burnout
• Why Human Design should reconnect you to yourself—not become another rulebook
• Building a business around your natural creative rhythm
• The story behind the Embodied Landscape Human Design Deck

Memorable Moments

• "If it doesn't feel good in your body, investigate why."
• Why informing is an act of love—not an obligation.
• The freedom that came after leaving a successful global brand.
• How creativity arrives through trust rather than force.
• Why your body often knows before your mind catches up.
• The difference between building a business that works on paper and one that actually feels good to live.

Step inside Designed to Profit here.

Connect with Jahje here:

Join Jaji's mailing list to receive updates about the upcoming Kickstarter campaign for the Embodied Landscape Human Design Deck, upcoming retreats and future offerings.

Final Thoughts

Your business is allowed to evolve as you evolve.

Sometimes the bravest business decision you'll ever make isn't starting something new.

It's having the courage to leave something behind when your energy is asking you to move in a different direction.

That's the heart of this conversation.

Designed to Profit Stories - Summer Series - Part 2 of 13

What if the business advice you've been following was never designed for you?

In this first episode of the Designed to Profit Stories series, I sit down with Human Design Coach Molly Connolly to explore what happens when you stop forcing someone else's strategy and start building a business that actually fits your energy.

Molly is a 3/5 Generator who has reinvented her business multiple times—from working with athletes, to relationships, to helping women reconnect with themselves through Human Design, NLP and the Energy Leadership Index.

Together we talk about perfectionism, consistency, entrepreneurship, Human Design, experimentation, and why some of the best business decisions happen when you give yourself permission to stop forcing.

If you've ever questioned your niche, struggled to stay "consistent," or wondered if you're allowed to build your business differently, this conversation is for you.

In this episode we discuss:

• What it means to be a 3/5 Generator in business
• Why experimentation is a business advantage
• How Human Design supports better business decisions
• Finding your niche without forcing it
• Letting go of perfectionism and hustle culture
• Building a business around your energy instead of someone else's blueprint
• Reverse engineering your offers and business goals
• Using Human Design to create a sustainable customer experience
• Why your email list can become your strongest business asset
• What consistency really looks like as an entrepreneur
• How Molly prepared her business to continue generating income while moving across the country
• The power of coaching, community and long-term business support

Memorable Moments

• Why business is naturally a third-line experiment.
• How perfectionism kept Molly stuck for years.
• The surprising freedom that came from leaving Instagram.
• Why data and intuition can work beautifully together.
• The importance of building a business that honours your Human Design.
• Why coaching isn't about giving answers—it's about asking better questions.

Check out Designed to Profit here.

Connect with Molly Connolly

Visit Molly's website

Listen to the Reinventing the Arena Podcast

Download Molly's Human Design Energy Report

Final Thought

There isn't one right way to build a business.

There is the right way to build your business.

When you understand how you're designed to make decisions, create offers and work with your clients, business becomes lighter, more sustainable and infinitely more enjoyable.

Designed to Profit Stories - Summer Series - Part 1 of 13

There Is No One Right Way to Build a Business !

Is there really one "right" way to build a successful business?

If you've ever felt exhausted trying to keep up with social media, questioned whether you're pivoting too much, worried about niching down, or wondered why someone else's strategy simply doesn't work for you, this episode is for you.

In this introduction to my new Designed to Profit Stories series, I'm sharing why I believe the online business world has become far too focused on formulas—and why Human Design offers a completely different way forward.

Over the next several episodes, you'll meet real entrepreneurs from inside my Designed to Profit community. Together, we'll explore the decisions they've made, the pivots they've taken, the mistakes they've learned from, and how they're building businesses that fit their lives instead of consuming them.

Because success isn't about copying someone else's blueprint.

It's about building a business that works for you.

In This Episode

• Why there is no single formula for building a successful business
• The biggest myths about consistency, niching and entrepreneurship
• How Human Design can help you make better business decisions
• Why every successful business needs a strong foundation
• The difference between hustle culture and aligned business building
• How I discovered the framework I've unknowingly used to build five multi six-figure businesses
• Why coaching matters more than consuming more content
• What you'll learn throughout this entrepreneur interview series
• Why I'm choosing to launch Designed to Profit differently
• Finding your "main driver" instead of relying on social media
• Redefining success on your own terms

What You'll Hear Throughout This Series

Each conversation will explore topics like:

• Human Design and entrepreneurship
• Offer creation
• Business pivots
• Launch strategies
• Rest and sustainability
• Marketing without burnout
• Making business decisions with confidence
• Building a business that supports your life—not the other way around

Every guest has a different Human Design.

Every guest has built her business differently.

And every conversation proves the same thing:

There is no one right way to build a business.

Memorable Moments

• Why business foundations matter more than business trends.
• The surprising system behind building five businesses in five different industries.
• Why your business should support your life—not replace it.
• How Human Design can become one of the most practical business tools you'll ever use.
• The difference between learning more and actually implementing what you've learned.
• Why "enough" looks different for every entrepreneur.

Step inside the membership - Designed to Profit

Connect with Vickie

If this episode resonates with you and you'd like to build a business that's aligned with who you are—not someone else's blueprint—join us inside Designed to Profit.

You'll learn the framework, receive live coaching, and build the foundation for a business you can continue growing for years to come.

Join Designed to Profit here

Final Thoughts

The most successful businesses aren't built by following someone else's formula.

They're built by understanding who you are, who you serve, and creating a business that supports the life you actually want to live.

That's exactly what this series is all about.

Most entrepreneurs think they're building a business.

They're actually collecting tactics.

In this episode, Vickie shares the framework that emerged after helping a client build an entire business ecosystem during a private retreat. Here she explains why your offer, customer journey, content, and Human Design all need to work together if you want to build a business that lasts - without breaking your life!

Stop Collecting Strategies. Start Building a Business Ecosystem.

In this episode of Unjaded, Vickie Dickson shares one of the biggest breakthroughs she's had after spending 26 hours with a private retreat client designing an entire business from the ground up.

What started as a weekend helping one entrepreneur create an offer turned into something much bigger.

It revealed the framework Vickie has been using with clients for years—a complete business ecosystem built around Human Design, lived experience, aligned strategy, and customer journey.

If you've been collecting tactics, buying templates, jumping from one marketing strategy to another, or wondering why your business still feels disconnected, this episode will change the way you think about building a business.

Because businesses aren't built by collecting strategies.

They're built by creating an ecosystem.

In This Episode, We Explore

• Why your business should be built around an ecosystem, not isolated marketing tactics
• The biggest mistake entrepreneurs make when creating offers
• Why your lead magnet should never come before your offer
• How Human Design creates the foundation for an aligned business strategy
• What actually happened during a 26-hour private business retreat
• Why being in the room with your people is the fastest path to clarity

What You'll Learn

• How to build your business from the inside out
• Why your customer journey should begin with transformation—not content
• The difference between collecting strategies and building infrastructure
• How to reverse engineer your launches, offers, and content
• Why your About page isn't actually about you
• The importance of creating content that serves your ecosystem instead of existing for its own sake
• How Human Design reveals your natural gifts, messaging, and business model

The Business Framework Discussed

This episode walks through the foundational architecture Vickie uses with clients:

• Discover your Human Design gifts and natural strengths
• Understand your story, conditioning, and lived experience
• Define the transformation you create
• Build your signature offer first
• Create your lead magnet around your offer
• Design your launch strategy
• Build your website and email system
• Create content that supports your customer journey—not random social media posts

This Episode Is For You If

• You're overwhelmed by all the conflicting business advice online.
• Your offers, content, and marketing feel disconnected.
• You've been buying strategy after strategy without seeing consistent results.
• You want to build a business that feels aligned with your Human Design.
• You're ready to create a business that supports your life instead of consuming it.

Key Takeaways

• Your offer comes before your lead magnet.
• Your ecosystem comes before your content.
• Your Human Design comes before your strategy.
• Strategy is only powerful when it's built around who you actually are.

Mentioned in This Episode

• Designed to Profit
• Content by Design - coming late fall 2026 (next round)
• Private Lakeside Business Retreats

The Missing Piece in Your Business Might Just Be Your Human Design

What if your business isn't stuck because you need another marketing strategy…

What if you're simply trying to build someone else's business instead of your own?

In this special episode of Unjaded, Vickie sits down with retreat client Shannon McLellan to unpack what happened during an intensive three-day Human Design business retreat—and why it completely changed the way Shannon sees her business, her messaging, and herself.

Before arriving at the retreat, Shannon had ideas, passion, and expertise—but like so many entrepreneurs, she couldn't seem to connect the dots into a business that felt clear and sustainable.

Over 26 hours together, they didn't just create offers, map out a content strategy, and build a marketing ecosystem.

They uncovered the missing piece:

Building a business that actually fits the person running it.

Together they explore how Human Design became the framework for Shannon's business model, why generic business advice often creates more confusion than clarity, and how understanding your own energetic blueprint can completely change the way you market, sell, create content, and make decisions.

Whether you're new to Human Design or already know your chart, this episode offers an honest behind-the-scenes look at what happens when business strategy meets deep self-awareness.

In This Episode

• Why so many entrepreneurs feel stuck despite having great ideas
• How Human Design creates a personalized business strategy
• Why following someone else's blueprint often leads to burnout
• What actually happens during a Human Design business retreat
• The connection between your Human Design profile and your marketing
• Why your story is one of your greatest business assets
• How Shannon went from information overload to complete business clarity
• Why your offer should come before your lead magnet
• Building a marketing ecosystem instead of random pieces
• Creating content that sounds like you—not everyone else online
• The difference between teaching solutions and identifying the real problem
• How Human Design helps you create offers that naturally fit your strengths
• Why vulnerability and lived experience are becoming your greatest competitive advantage in the age of AI
• How retreat, nature, and uninterrupted thinking can accelerate business growth
• Why sustainable businesses are built around who you are—not what everyone else is doing

Key Takeaways

One of the biggest misconceptions in online business is that success comes from finding the perfect strategy.

But strategy without self-awareness often creates resistance.

This conversation shows how Human Design can become the foundation for your messaging, offers, content, and business model—not by putting you in another box, but by helping you understand how you're naturally designed to work, create, communicate, and lead.

You'll also hear why Shannon believes this retreat shortened what could have been years of trial and error into just one transformational weekend.

You'll Learn About

• Human Design for business
• Human Design marketing strategy
• Human Design for entrepreneurs
• Building an aligned business
• Content strategy using Human Design
• Messaging that attracts ideal clients
• Business retreats for entrepreneurs
• Human Design profiles in business
• Authentic marketing
• Manifestation vs belief work
• Identity shifts in entrepreneurship
• Creating offers that convert
• Storytelling for business growth
• Sustainable online business strategy

Resources Mentioned

• The Five Levels of Awareness framework
• Human Design business retreats

Connect with Shannon

Follow Shannon's journey as she builds her business using the strategy she created during her retreat.

Instagram: @shannonmclellanmanifests

Website: www.shannonmclellan.com

Work With Vickie

If you're ready to stop piecing together disconnected business strategies and instead build a business around who you actually are, Vickie's private Human Design business retreats combine deep Human Design insight with practical business strategy.

Over three immersive days, you'll build your offers, messaging, content strategy, marketing ecosystem, and business roadmap—all through the lens of your unique design.

Check out the retreats here - https://www.vickiedickson.com/the-voice-visibility-intensive

Living Your Human Design Isn't Always Convenient (But It's Always Right)

In this episode of Unjaded, Vickie Dickson explores one of the biggest misconceptions about Human Design: that life somehow gets easier the longer you live your design.

Her experience has been the opposite.

As she records this episode during a morning walk after an unexpected week of deep retreat, Vickie reflects on what it really means to honor your Human Design—even when it looks completely "wrong" by traditional business standards.

From the pressure to stay consistent online to the collective urgency created by powerful astrological transits, this conversation is an invitation to trust your own timing instead of someone else's.

Because living your Human Design isn't always convenient—but it is always correct.

In This Episode, We Explore

• Why honoring your Human Design often feels inconvenient
• The pressure entrepreneurs feel to stay constantly visible and productive
• How your Human Design defines your own version of consistency
• Why retreat isn't avoidance—it may be exactly what your design requires
• Learning to trust your intuition instead of external timelines
• How astrology and Human Design can work together without creating more pressure

What You'll Learn

• Why your business doesn't have to follow conventional productivity rules
• How profile lines, circuitry, and authority influence your natural creative rhythm
• The difference between intuitive knowing and fear-based decision-making
• Why emotional authority requires patience rather than certainty
• How individual circuitry naturally moves through creative pulses
• Why discomfort is often part of alignment—not a sign you're doing something wrong

Human Design Themes Discussed

• The 2/4 Profile and the importance of retreat
• Emotional Authority and waiting for clarity
• Individual Circuitry and creative pulses
• Human Design consistency versus social media consistency
• Gate 40 and the need for healthy aloneness
• Following intuition through your Human Design rather than external expectations

This Episode Is For You If

• You're feeling pressure to constantly create, post, or launch.
• You're questioning your timing because everyone else seems to be moving faster.
• You're learning to trust your Human Design instead of online business rules.
• You're an Emotional Authority trying to navigate uncertainty.
• You're in a season where nothing seems clear—but something big feels like it's coming.

The Invitation

What if your greatest growth isn't found in pushing harder?

What if it's found in trusting your own rhythm?

This episode is a reminder that your intuition doesn't operate on social media algorithms, launch calendars, or collective urgency.

It operates through your design.

And sometimes the most aligned thing you can do is wait.

Mentioned in This Episode

• Private Human Design Business Retreats
• Content by Design
• Designed to Profit
• Human Design Emotional Authority

The Mid-Year Reality Check Every Entrepreneur Needs

Mid-Year Reset: Is Your Business Actually Feeding Your Soul?

In this episode of Unjaded, Vickie Dickson invites you to pause before you rush into another launch, another quarter, or another ambitious goal.

Instead of reviewing revenue, marketing metrics, or business growth, this episode asks a much deeper question:

Are you building a business that actually supports the life you want to live?

Using the four Human Design signature themes as a guide, Vickie walks you through a different kind of mid-year review—one that looks beyond income goals and asks whether your days leave you feeling satisfied, peaceful, successful, or delighted.

Because if your business is consuming your life instead of enriching it, something needs to change.

In This Episode, We Explore

• Why your Human Design signature theme is one of the fastest ways to assess alignment
• The difference between reviewing your business and reviewing your life
• What it means to build a business that electrifies your soul
• Why entrepreneurs often chase revenue at the expense of fulfillment
• How to identify the self-imposed constraints keeping you stuck
• The powerful questions that can reshape the second half of your year

Human Design Signature Themes

Vickie explores each Human Design type and its signature theme:

• Generators & Manifesting Generators: Satisfaction vs. frustration
• Manifestors: Peace vs. anger
• Projectors: Success vs. bitterness
• Reflectors: Surprise & delight vs. disappointment

You'll learn how each theme acts as an internal compass, helping you recognize when you're living in alignment—and when something is asking to change.

Questions to Reflect On

Throughout the episode, you'll be invited to consider:

• What needs to change to electrify your soul?
• If nothing changed between now and the end of the year, would you honestly be okay with that?
• Is your business supporting your life—or is your life on hold while you build your business?
• What would your 80-year-old self tell you to do?
• What would you choose if your self-imposed constraints disappeared?
• Where are you staying out of obligation instead of desire?
• Are you creating from obligation—or from genuine self-expression?

This Episode Is For You If

• You're craving a meaningful mid-year reset.
• You're feeling frustrated, burnt out, resentful, or disappointed in your business.
• You love Human Design but want practical ways to apply it.
• You're questioning whether the version of success you're chasing is actually yours.
• You're ready to build a business that supports your life instead of consuming it.

Mentioned in This Episode

• EP 200 of Unjaded - Manifestor panel discussion
• @catiemcquastrology

Join Vickie lakeside summer 2026 to build your business with intention