Standing in Your Purpose When Life Shakes You Awake

Trigger Warning: This episode references car accidents, missing persons, and themes of mortality.

Episode Summary:

This is a raw, unfiltered episode recorded straight from Vickie’s sacral response after a series of emotional events — a multi-car crash outside her home at dawn, followed by news that a friend’s husband has gone missing. In this moment of tenderness, fragility, and truth, Vickie explores what it means to be alive to your purpose when the world feels unstable.

She speaks directly to the conditioning that keeps so many entrepreneurs small, silent, or second-guessing themselves… and offers a loving but urgent reminder that your work, your voice, and your purpose are needed now more than ever.

This is an invitation back to what truly matters. To the legacy you’re living today. To the people who will remember you. And to the deeper knowing inside you that refuses to wait one more day.

What You’ll Learn in This Episode:

– Why life-altering moments shake loose the conditioning you’ve ignored

– How your Human Design can support you when fear tries to shrink you

– Why purpose becomes louder — not quieter — in midlife

– The difference between performing your purpose and living it

– How to move forward when you feel rattled, shaken, or scared

– Why now is the moment to stop dimming yourself

– How to reconnect with what actually matters in your business and your life

Links and Resources:

• Learn more about Designed to Profit — where strategy, systems, and Human Design meet
• Join the Black Friday Early Bird Waitlist for Vickie’s upcoming offers
• Connect with Vickie on Instagram: @vickie.dickson

If the online space feels louder, lonelier, and more disconnected than ever, you’re not imagining it. In this episode of Unjaded, Vickie Dickson unpacks the collective craving for human connection that’s emerging in the wake of AI saturation and social media burnout.

From declining launch engagement to audiences spending less time online, we’re seeing a massive shift—and it’s not a collapse, it’s a course correction. Vickie shares the real data behind the plateau, why buyer trust is at an all-time low, and how entrepreneurs can stay ahead of the curve by blending the digital with the tangible.

She also shares a personal story: how her 4th line Human Design Profile need for community inspired her to open a retail store again, and why it might be the best thing she’s ever done for her soul and her business.

If you’ve been feeling “off” in the online world or wondering what’s next for your business in the age of AI, this is your permission slip to rethink everything and rebuild with connection at the core.

What You’ll Learn in This Episode:

• Why social media growth is flattening and what it means for entrepreneurs
• The rise of AI and the trust crisis it’s creating in online business
• Why audiences are craving real-world connection again
• How analog marketing methods (like direct mail and print) are making a comeback
• How your Human Design can guide the way you reconnect and rebuild
• Why authenticity and personal voice are now your most valuable business assets

Key Takeaway:

AI didn’t kill connection—it reminded us what’s real. Your people don’t want more content; they want you. This is the moment to blend digital strategy with genuine humanity and lead with your real voice in a world that’s desperate for it.

Links and Resources:

• Learn more about Designed to Profit — where strategy, systems, and Human Design meet
• Join the Black Friday Early Bird Waitlist for Vickie’s upcoming offers
• Connect with Vickie on Instagram: @vickie.dickson

In this episode, Vickie Dickson calls out the online pressure to be everywhere, all the time — and shares why social media is just the snack, not the main meal. She walks you through the power of long-form content (like blogs, podcasts, YouTube, and email), and how it works with your Human Design to build credibility, consistency, and a business that lasts.

Long-form content is where your authority grows. It lasts longer, builds trust faster, and deepens connection in ways social media never can. If you’re exhausted by the constant scroll and short-form churn, this episode will remind you what actually creates sustainability in your business.

You’ll learn:

• Why social media reach is short-term but long-form builds longevity
• How SEO and AI indexing make long-form content discoverable for years
• Why trust is at an all-time low — and how long-form rebuilds it
• The difference between visibility (short-form) and conversion (long-form)
• How to choose your long-form platform based on your Human Design type
• Why mastery beats omnipresence every time
• How your Human Design Throat Centre can help you decide which content creation process fits you best.

Reflect:

• Are you feeding an algorithm or building a foundation?
• Which long-form platform feels most natural for your energy — writing, speaking, or video?
• What are your audience actually searching for when they need what you offer?
• How can you create in a way that aligns with your Human Design instead of fighting it?

Take Action:

☐ Choose one long-form platform (podcast, blog, YouTube, or email).

☐ Brainstorm 3 core topics your audience searches for — and optimize around them.

☐ Create one piece of long-form content this week and repurpose it for social.

☐ Focus on consistency that fits your energy, not the algorithm’s demands.

Get on Vickie’s Black Friday Early Bird List to access brand-new offers designed to help you build your content foundation and grow sustainably. https://vickiedickson.kit.com/blackfriday2025

🎧 Follow along with Unjaded so you never miss an episode.

Connect on Instagram @vickie.dickson

What happens when you outsource blindly in your business? In this raw and transparent episode of Unjaded, Vickie Dickson shares how hiring out her Pinterest management led to an 80% drop in engagement in just three months.

She’s not blaming her VA. She’s owning the lesson.

Because as entrepreneurs, outsourcing doesn’t mean handing over control—it means leading the process, training intentionally, and staying connected to the data that tells the truth.

Vickie walks through what went wrong, how she’s rebuilding, and the real conversation entrepreneurs need to have about “hands-off” business fantasies in the online space. If you’ve ever dreamed of automating everything—or if you’ve learned the hard way that no one will care about your business like you do—this episode will hit home.

What You’ll Learn in This Episode:

• The truth about “hands-off” business models and why they rarely work
• What Vickie’s 80% Pinterest engagement drop taught her about leadership
• The difference between delegating and abdicating responsibility
• How to train and track your team (without micromanaging)
• Why knowing your numbers matters more than you think
• How to course-correct when something in your business unravels

Key Takeaway:

You can delegate tasks, but you can’t outsource ownership. Your message, your voice, and your strategy are CEO-level responsibilities—and staying connected to them is what keeps your business alive.

Links and Resources:

• Join the Black Friday Early Bird list for Vickie’s exclusive upcoming offers
• https://vickiedickson.kit.com/blackfriday2025
• Learn more about the Designed to Profit community — where strategy, systems, and Human Design meet https://www.vickiedickson.com/designed-to-profit
• Connect with Vickie on Instagram: @vickie.dickson

If your content isn’t getting engagement, or your audience isn’t buying, this episode will explain why. In this week’s Unjaded, Vickie Dickson breaks down the five levels of awareness, a copywriting concept as old as marketing itself, and shows you how to apply it to your content so that people can actually hear you.

Most entrepreneurs are creating content for the people who are already ready to buy, but here’s the truth: 70% of your audience isn’t even close to that stage. They don’t know they have a problem, let alone that you’re the one with the solution.

Using real examples from live content audits inside Content by Design, Vickie shows you how to stop skipping steps in your messaging, how to meet your audience where they are, and how to move them closer to buying, from unaware to most aware, using real, grounded content that connects.

What You’ll Learn in This Episode

• Why 70% of your audience can’t even hear your content yet
• The five levels of awareness: Unaware, Problem Aware, Solution Aware, Your Solution Aware, and Most Aware
• How to identify what level your audience is actually in (and how to meet them there)
• What kind of content to create at each stage of the awareness funnel so that your conent converts to paying clients.
• Real-world examples from Content by Design clients who were missing the mark—and how to fix it
• The single biggest mistake entrepreneurs make when trying to sell online

Key Takeaway

People will do more to move away from pain than to move toward pleasure. If your content only focuses on the solution, you’re missing everyone who doesn’t even know they have a problem yet. Meet them where they are, move them one level at a time, and watch your conversions shift.

Links and Resources

• Send Vickie a voice message on SpeakPipe — share your aha moments and get featured on a future episode
• Connect with Vickie on Instagram: @vickie.dickson

Your audience is always speaking. Are you listening closely enough? In this episode of Unjaded, Vickie Dickson shares real insights from her own post-launch exit survey for Content by Design, revealing what the data taught her about audience awareness, market positioning, and messaging clarity.

You’ll learn how to use exit surveys (or simple polls) to uncover what your audience truly needs, how to spot the gaps between where they are and where your offers meet them, and how to tweak your messaging without scrapping your entire strategy.

If you’ve ever felt confused about why people aren’t buying—or why they say they love your offer but still don’t sign up—this episode will show you exactly how to find the answers hiding in plain sight.

In This Episode, You’ll Learn:

• Why the data never lies—and how to use it to course-correct fast
• The power of exit surveys and how to use them to refine your offers
• What to ask your audience after a launch to uncover real objections
• How to identify the “gap” between your message and your market
• What audience awareness levels mean for your copy and sales strategy
• How to know when it’s your positioning—not your offer—that’s off
• Why business is third line energy: you’re meant to experiment, adjust, and evolve

Key Takeaways:

• Ask, don’t assume. Your audience will tell you exactly what’s working (and what’s not) if you give them the chance.
• Watch for patterns. The same phrases, objections, or hesitations reveal what you need to address in your content.
• Meet them where they are. If your message speaks to a level of awareness your audience hasn’t reached yet, they’ll tune out.
• Build a bridge. Sometimes the next best step is a smaller, clearer offer that helps people get ready for your main program.
• Refine, don’t retreat. Every launch teaches you something—if you’re willing to listen.

Mentioned in This Episode:

• Designed to Profit — Vickie’s community for building a sustainable, Human Design–aligned business.
• Content by Design — For entrepreneurs ready to master messaging through their Human Design.
• Episode with David Roman — Learn how to position your brand through your Human Design.
• Chelsea Brady — Website designer behind Vickie’s new site.
• SpeakPipe Link — Send Vickie a voice note with your biggest takeaway from this episode.

Rate & Review:

If this episode helped you see your business in a new light, share it with a friend who’s in the messy middle of entrepreneurship—and leave a review on Apple Podcasts. It helps more people find Unjaded and build businesses that actually feel good.

If you knew $11.3 million was being spent online during a four-hour window, on one day of the year, would you want a piece of that pie?

That’s what Black Friday looks like in today’s online world. In this episode of Unjaded, I’m sharing stats that will blow your mind about how much money changes hands during Black Friday and Cyber Monday—and how you can set yourself up to profit without burning yourself out.

We’ll cover why mobile-ready offers are a must, how to get your services on your ideal clients’ shopping list before November, and creative ways to run Black Friday promotions that don’t have to mean deep discounts. Whether you’re brand new or seasoned, there’s room for you to use Black Friday to grow your business, your reach, and your revenue.

What You’ll Learn in This Episode

• Why Black Friday is like setting up a lemonade stand on the busiest highway (and how to claim some of that traffic)
• The jaw-dropping stats from 2024: billions spent online, mobile vs. desktop trends, and how early buyers are planning
• How to get your offers on your clients’ shopping lists before November 1st
• Different ways to run a Black Friday sale (beyond just discounting)
• Examples from my own business and my Designed to Profit members—what’s worked and what hasn’t
• How to plan your event now so you avoid overwhelm and make sales with ease

Links and Resources

• Join us inside Designed to Profit — the live community where strategy meets your Human Design so you can build a sustainable business without burnout.
• Black Friday Episode #1 on The Pulse on Human Design
• Black Friday Episode #2 on The Pulse on Human Design

It's said that we overestimate what we can do in a day and underestimate what we can do in a year. In this solo episode, I walk you through a grounded Q4 reset: how to debrief the year so far, choose your “big rock” for the quarter, align it with your Human Design, and set up simple systems so your business fuels your life (not the other way around).

Even if you're resistant to planning in your business, you'll find juicy tidbits like:

• A quick Year-to-Date/Q3 debrief process that actually keeps you on track.
• The two lenses to review: tangible metrics and intangible feels
• Questions to audit your revenue, offers, and delivery models
• How Human Design (type, authority, profile, circuitry) should shape delivery
• Why “every offer needs a message” and how to stop creating content to nowhere
• The Big Rocks planning method for Q4 (and what my rocks are)
• Building soft practices + nervous system support into your plan
• Systems check: do your current ops/funnels hold the goal you’re setting?
• Setting a simple revenue target (and pressure-free ways to use it)
• Why Q4 can (and should) be your strongest quarter

• Start with numbers: What did you bring in (Q3 or YTD)? Which offers drove it? How were those offers delivered—and did you love that delivery?
• Design-aligned delivery: Group vs. 1:1 isn’t a “should”—it’s Human Design circuitry. Where did you force formats that don’t suit your design?
• Message before more: Map offers → messaging → content. Stop over-educating and start creating self-identifying content that leads somewhere.
• Pick one Big Rock for Q4: Launch, fill X 1:1 spots, list growth, or a revenue milestone—then let every weekly task point at it.
• Support yourself: What boundaries, rest, nature time, childcare, or meal help will keep you resourced for the quarter? Schedule it now.
• Systems reality check: Do your site, funnels, email, and tracking support the result you want? If not, pause to shore them up.
• Black Friday teaser: Traffic is highest in Q4; next week I’ll share practical Black Friday ideas you can actually build into your plan, should you wish.

SURPRISE!! Want to do this in real time with me? I'm offering a live session inside the D2P community that I'd love to invite you to join us for.

It's just $27 and will take you from throwing spaghetti at the wall, hoping it sticks, to planning your profitable Q4 - that won't break your life!

Register here - https://vickiedickson.thrivecart.com/make-q4-profitable---live-session/

• Design to Profit The community that offers strategy + support that meets your Human Design so you can build a sustainable business without breaking your life.

https://www.vickiedickson.com/designed-to-profit

• Connect on Instagram: @vickie.dickson
• Follow Unjaded when you're ready to build your business in alignment with your Human Design and REAL business strategies that work.

Launch Debrief: What Worked, What Didn’t, and What’s Next

I’ve just wrapped the Content by Design launch and in true Unjaded style, I’m bringing you behind the curtain. This episode isn’t about polished numbers or sugar-coated wins — it’s about the real story of what worked, what didn’t, and how Human Design showed up every step of the way.

Here’s what I’m unpacking:

• Why my sacral keeps pulling me toward challenge launches (and why I keep defaulting to 3-day masterclasses)
• How Meta’s AI ads and timing with big-name launches changed the ad game completely
• The tough call to address heavy world events on Day 1 — and what that revealed about my audience
• What it really looks like to honour (and sometimes ignore) being a 2/4 Emotional Manifesting Generator
• The surprising VIP shift that had me lit up for 5 hours straight
• Why buyer trust is at an all-time low — and why your real voice is more important than ever
• What’s changing next for CBD and why this round is a rare small, intimate group

If you’re building your business by Human Design, this episode will give you an honest look at how messy, magical, and experimental it can be to run launches while staying true to your energy.

Links & Resources

• Join Content by Design (cart open until Sept 29)
• Grab the Masterclass Replays ($22 lifetime access)
• Design to Profit Membership (48-hour promo)

Recorded from the cottage (hello, geese + dogs 🐾), Vickie shares a real-time riff from mid-launch about why your business is about money (and impact), why every offer needs its own message, and how leveraging your Human Design ends the cycle of tire-kickers and burnout. You’ll get a highlight reel from the recent masterclass (replays are available) and quick stories from Content by Design grads who stopped hiding, tightened their copy, and started calling in soul-fit clients - and how you can do this too!

• The launch objection: “Why is it always about the money?”—and why resourcing yourself matters
• The biggest reframe most entrepreneurs need: Offer → validate → message (not the other way around)
• 3 content traps that push ideal clients away:

(Purely educational posts that train people to DIY and hire someone else. Overstuffed posts (that are actually 5–10 posts in one) The “professional” mask that hides your humanity (and repels buyers)

• Human Design lenses you can use now: profile line voice, Mercury flavour, openness that attracts, throat definition + consistency
• Why writing well matters (copy foundations first; Human Design amplifies, it doesn’t rescue weak messaging)
• Fast wins & grad stories (Projectors, Manifestors, MGs & Generators) applying their design to copy, websites, launches, and podcasts
• A loving nudge if you’ve been “launch-to-launch adjacent” for months: free content won’t do the deep deconditioning of your voice.

🔁 Masterclass Replays (lifetime access, ~$22):

Learn to leverage your Human Design in your messaging. https://vickiedickson.thrivecart.com/vip-messaging-masterclass-replay-pass/

✨ Join Content by Design NOW

Lifetime access plus access to future live rounds. Cart closes Thursday Sept 25 at midnight.

https://www.vickiedickson.com/content-by-design

Testimonials + Case Studies: Hear from real entrepreneurs with real results.

https://www.vickiedickson.com/testimonials