By Vickie Dickson
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Last Minute Prep for Black Friday Sales in Your Business
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Ready to tap into the billions of dollars exchanging hands this Black Friday? In this episode of Unjaded, Vickie Dickson shares how you can seize the moment, even if you’re short on time or ideas. Whether you’re a seasoned entrepreneur or just starting out, Vickie offers actionable steps to create Black Friday offers that build awareness, grow your marketing skills, and boost your revenue. Get ready to stop overthinking and start profiting!
Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!
In this episode, you will hear:
Black Friday isn’t just a sales event; it’s a powerful opportunity to build awareness and marketing muscle. Even if you’re feeling hesitant, Vickie encourages you to take the leap, test the waters, and learn through the process. Remember, every effort you make now will set you up for greater success down the road. Let’s make this Black Friday your most profitable one yet!
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Life is gonna kick you around. Stay Unjaded! ✌️
💙 Vickie
Episode Transcript
Let's talk about Black Friday and how you can get your hands on some of the money that is floating around in North America, especially during the next couple of weeks. Okay, so Black Friday, of course, the best time to plan your Black Friday sale was at least a month ago, if not more. And the second best time to plan it is now. Black Friday is coming up in just a couple of weeks and there is a lot of money that changes hands. I should have looked up that statistic. It's billions of dollars that change hands on Black Friday. And I don't know about where you live, but where I live, Black Friday starts earlier and earlier and earlier every year. And I don't mean that it's gone from 5am to 1am I mean that it starts like November 1st.
So you probably have already been hearing lots about different people's Black Friday offers. I hope you've been hearing about mine. If you follow me anywhere besides the podcast, then hopefully you have gotten on my early bird Black Friday list because I have been planning it for a long time. Mine is a big celebration. It is a whole week. I think I've got six different deals, a deal of the day for six days. And if you don't have that in you right now, that's okay. But it doesn't mean necessarily that you should sit it out.
So if Black Friday is calling to you and you're a little bit scared, then I'm going to encourage you to do it anyway. Okay? If it's not there for you at all, if it's like, no, ick, that is not my thing, then don't do it, that's totally okay. But if the only reason you're not doing it is because you're thinking, oh, I don't know if I've got it in me to do all the work. I don't know if anybody's going to buy anything. What if this happens? What if that happens? What if the other thing happens? If that's why you're not doing Black Friday, then I'm going to kick your ass and tell you you gotta do Black Friday. Okay? Even if nobody buys your offer, you will have created a lot of awareness around said offer. You will have created a lot of awareness around your business. That's why I love all of these promotions, not just Black Friday, but anytime there is any kind of where the whole society is helping you to market, I think that you should take advantage of that because it also grows your skill as a marketer.
And spoiler alert, if you have your own Business. If you are an entrepreneur, then you are also a marketer by default. You're going to have to be because nobody else is going to market your business for you. So let's take advantage of the kind of hoopla that's around Black Friday and get something going for you. So here we are today. What's today? November 18th. As you're listening to this, so you've got about 11 days to plan something. I'm going to give you some ideas and then you get to work and I'm going to put my speak pipe in the show notes for you and I want to hear from you that you've started on this.
You can actually send me a voice message and say, hey, I'm doing this thing for Black Friday. I want to hear from you. So start now in your stories. Get in your social media stories and start to pull people. Ask them what they want. Would you rather this or that? If you could have this for your child, would you go for it? What would make this a no brainer for you? Would you rather $50 off or a bonus? I don't know. Like it depends on your niche. But just start asking questions in your story.
Start doing polls and asking questions and showing behind the scenes stuff. Show people that you're working on a Black Friday deal. Bring them with you on the journey. That's what your stories are for. Your stories make you human to your followers. Your stories let people see that there's actually a person behind the personal brand. Do you see how that works? And then look at the offers that you have that you've already created. Maybe you've got some recordings that you could turn into a masterclass with very little or no editing and sell them.
Even if you're selling for 27 or 97, it doesn't matter. Maybe you've got different bits and pieces of things that you could put together and make a bundle out of them. Maybe you are just starting out and you know what? You have time to be in the room with people. Well, get in the room with people. Give them a reason to get in the room with you. You are going to get so good at your craft when you are actually face to face with people. So let's say that you offer coaching of some sort. Maybe you could do a bogo.
Buy one, get one. Maybe somebody could buy three hours of coaching and they could get three hours free. Maybe you could do Voxer coaching. That's one of my offers. I love Voxer coaching. You can coach on Voxer, which is like a walkie talkie style app all day long or for two hours or four hours or whatever it is that you want. If you do any kind of readings, you could do some sort of a reading at a discount price. You could do a pre recorded reading.
If you don't want to be in the room with people, you could say, you know what, just send me the info that I need and I will send you my insights in a little MP3 or MP4 that you can listen back to. What else could you do? Maybe you have some ebooks. You know, you could even run a series of deals on different ebooks that you've created and they're already created, so you can even blow them out, right? Say they Normally sell for 27, you can do them for $7 or you can do the bundle for 27. People are looking for really pretty deep discounts on Black Friday. It doesn't mean that everything has to be discounted. The last thing that I want you to discount deeply his time in the room with you. Unless you're just starting out. If you're just starting out and you need the practice and you need to develop your coaching muscles and you need to develop your customer service muscles and your sales muscles and all of those muscles that you're going to need in your business, then consider something where it's time in the room with you that's at, you know, one of those bogo deals or something like that.
Whatever feels right for you. Obviously I'm not the boss of you, but if you're a seasoned coach, a seasoned entrepreneur, you've been doing this for a while and you're already at capacity, then the last thing that you're going to do is give a sale on time in the room with you. Or if you do want to do it. What I have done is I have limited the amount of spaces that I have available. And that's something that's really important as well. There's all kinds of ways we can create scarcity, right? Scarcity isn't just about a sale price. Scarcity can be that there's a limited time offer, that there are limited spaces available, that it is at a discount, that it's going away. There could be an offer in your business that you're actually.
This is something that I meant to do with my health program. I have a health program that used to sell for $1,800 and I always mean to bring it back and blow it out for like 497 or something like that. So you might have something like that as well, you may have pivoted in your business, and you may have old courses and things that you could completely blow out at a killer sale price. They're sitting there, they're not making you any money the way that they are. Right? And they can help somebody. That's what we have to remember, right? They can help somebody. Okay, my favorite thing, I'm just going to unpack this with you really quickly before we close out this episode. My favorite thing to do is to sell something before I've created it.
And you can do that, too in your business. So if you have been dreaming of running some sort of a program or a course, the last thing that I want you to do is toil away for months and months and months. This is November. You'll be thinking, okay, by the time I have it all created, it's going to be February, maybe the end of January. I can get it done, and then I can start to sell it. And it's going to be April before you're bringing money in. What if we flip that on its head? What if instead of creating it first, you sold it on Black Friday, you did a presale and you bring people into a beta and you have them create it on the ground with you. You sell it at a cheaper price than you will your fully created thing, but you get to respond to the needs of the group, which is really, really important because you may be thinking of creating this course or program and you could completely miss the mark Now, I hope you don't, but most of us do at least once miss the mark completely, and then we've spent all of this time creating something that sits on a shelf and doesn't sell.
So I would much rather you do a pre sale on it now. Do a beta launch on it now. Black Friday is perfect for that. Sell a few seats. Doesn't matter if you sell three seats or 10 seats or one seat, you're going to go through it. And then by the end of this period of time, whatever it is that you decide that this course or program is going to be, you have something created that you can then offer over and over and over and over again in your business. That is gold, my friend. So this episode is just meant to be kind of a little boot for you to say, okay, get going, get going.
There's a lot of money changing hands on Black Friday, and some of it might as well be yours. Remember to send me a message in my speak pipe and let me know what you're doing or let me know that you're doing something, for the love of God, do something in your business, please, for Black Friday. And I'll also put the link there for my early bird list. So when you're on the early bird list and you make a purchase over the week of Black Friday, I've got six different deals for you. You get something extra. I don't know what that is yet because I'm going to create it as I go along. I am practicing what I preach here and you get to know about the deal of the day at 12:01am and it gets released to the public at 5am so you have got five hours to buy it because many of my offers are limited time because they are time in the room with me. So there you have it.
Let's do this Black Friday up right and have fun with it. Have some fun promoting your business and making people aware of all the goodness that you offer.
Cut Through the Noise: Building a Lead Magnet that Converts
Are you stuck trying to communicate what you do in a way that resonates with potential clients? In this episode, Vickie takes you inside a transformative business strategy session, sharing powerful insights into how simplifying your message, lead magnets, and offers can drive real results. By listening in, you'll learn how to eliminate the "spiritual gobbledygook" and speak directly to the needs of your ideal clients, creating a clear and enticing pathway for them to engage with your business.
Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!
In this episode, you will hear:
Simplicity is your best business tool. As Vickie emphasizes, a clear message and straightforward offers are what drive engagement. By tuning in, you’ll gain a step-by-step approach to restructuring your lead magnets and website offers, helping clients understand the value you bring—without needing a lengthy explanation.
Links Mentioned in the Episode:
Links You’ll Need:
Let’s Connect!
Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!
Life is gonna kick you around. Stay Unjaded! ✌️
💙 Vickie
Episode Transcript:
Welcome back to Unjaded. If it typically takes you about a half an hour to explain to someone what you do, and even after that they still don't really get it, then you are going to love this episode. So I have just finished a business strategy session with a client and I love these sessions because they allow me to be full on in response as a quad right in human design, it is magical for the person that I'm serving when they ask the right questions and that the knowledge just gets pulled out of me in a way that I could never plan for. So these sessions tend to be really powerful and really intuitive. I am intuitively responding in the moment, moment to moment to moment. And we just did 90 minutes of that. So this person that I was serving is a healer. She has many, many modalities, but she has this one way of doing things that's really different than anything that I have ever heard of.
And I've been in the healing space for probably close to 30 years. As we started our session, I asked her the basic questions. What does she do? Who does she do it for? How does she do it? What's the end result of working with her? And we just gradually, over the course of about 35 minutes, flushed out the answers to all of those questions. And that's the work that we each need to do in our businesses. We need to get down to the bones of what it is that we do, who do we do it for, how do we do it, and then what is the end result for people? Here's what I see. In the coaching industry and in the human design industry, in the spiritual industry, whatever you want to call it, there is a lot of spiritual gobbledygook. There is a lot of empowerment, transformation, self love, self discovery, all of these phrases that really don't mean anything to the reader or to the person who would hire us if only they could get a grasp of what it is that we do. So that is the work that we get to do with this particular client.
After we had been through about 35 minutes, I looked at her, I had five pages of notes and I looked at her and I said, okay, now we get to do the real work that you came here for in your business. Now we get to look at your website and your offers and your lead magnet and all of those things. But it would have done no good for us to do that before we actually understood what we were working with, the nuts and bolts of what we're working with. So the first thing that we did after we had all of this information flushed out was that we really zhuzhed up her offer. And this is where I want you to start in your business as well. Lots of times we're going about it backwards where we think, oh, this would be a great lead magnet. And we create some lead magnet and we slap it on our websites and it really doesn't match what it is that we do or it doesn't lead the person to want to work with us further. And that's the goal of your lead magnet.
Your lead magnet should be the first step for people. The other thing that sometimes we can do is that we can fire hose people with information. In our lead magnets. We think that the more information that they have, the better or the more valuable it is. But that actually doesn't serve them or us because they're so confused or they're so overwhelmed that they never take the next step with us. It just becomes a PDF in a file somewhere in their computer. So she was using a lead magnet that didn't move her people closer to working with her. So by starting with her signature offer, what did she most want to offer in her business? What was the work that her soul just lives for? We started with that and then we backtracked to find the perfect lead magnet that would lead to that.
Now when she started to think about this perfect lead magnet, she came up with, I think, like four points of things that she would do. And I'm like, okay, so we're going to back that up even more. We're going to give them one point. We're going to give them this one piece of it as a lead magnet because that's enough for them to see a result. And that's what you want with your lead magnet. You want someone to be able to get a quick win by downloading your lead magnet, by going through the work that's in your lead magnet. It shouldn't be something that they think, oh, my God, I need three months of my life to do this. No, it should be something that they can say, okay, in the next three days, I'll be able to get a handle on this.
I'll be able to do this every day this week. That's no problem. That's what you want them thinking with your lead magnet. And we kind of think, you know, you might be hearing that and think, but that's too simple. That's too easy. That's not. Because we, we have this, we've fallen into this trap of thinking that complicated is better, that complicated makes us feel seem Smarter to our clients. That complicated makes people think that we know more, but it doesn't.
Complicated paralyzes people. People will pay you to be able to simplify things for them. They are already overwhelmed. So that's where we started with the lead magnet was this one thing. And then we chose to create an email sequence where we sold the other three things that she was thinking of. She could package those other three things and that could become something that she sold at a low price within her welcome sequence. So there's another important point for you. It's very, very, very important to make something available for sale in your welcome sequence even if nobody buys it.
But they will. But even if nobody buys it, it's a really good way to establish yourself as an authority and to establish yourself as someone who is actually in business to make money. Because if you start out and ask me how I know this, right, if you start out just pouring value on people and pouring value on people and pouring value on people and you never ask for an energetic exchange, you never ask for a sale, then they don't understand that this is how you make your living. So offer something for sale in your welcome sequence. So for her, we took that one piece and made it the lead magnet and then we took the other three pieces and made them the thing that was going to be for sale. Now, another tip that's going to serve you in your welcome sequence or in any time you do any kind of an offer is to put a limited time discount on it. So this is something else that she's going to do while the people are in her email sequence. You'll see this.
If you go through my welcome sequence, there is a limited time offer and that is because people are motivated by deadlines. We will procrastinate until the bitter end if we can. If there's no discount on anything, we will think, oh, I'll come back next week, I'll come back next pay, I'll come back when I have more time to digest it, I'll come back whenever. Whereas if there is a certain amount of time, five days, 10 days, whatever, where they can have this discount, then that's going to motivate people to buy and then they get to consume that information or go through that process with her and it makes her sticky to them. They want to be in her world because she's helping them. She's actually walking them through the steps in a really, really simple way. So she went just the first step of this 90 minute session. Mind you, this wasn't the Whole thing.
But she went from offering a lead magnet that made no sense, that didn't lead people into her world, to having a really good strategy for a lead magnet and a first for sale thing in her welcome sequence. So we knew what her signature offer was, what the offer is. That is the end goal for her. That this is the thing that I need to sell to keep me in business and that I want to sell because it really uses my energy well. And we had the lead magnet and the little offer and then she had all of these other things on her website. You know how you go to a website and maybe you're guilty of this as well? You go to a website and you go to the work with me page and there's like six or seven offers. Well, people can't decide. They don't know what your offers mean.
And lots of times when we have lots of different offers on our websites, we know what, what happens inside of each offer and we know who each offer is for. But we don't often communicate that clearly on our websites. So people go there and they see all of these choices and they choose nothing because it's just too complicated. Now remember, if people are landing on your website, there's a problem that you solve and they are probably already overwhelmed with that problem, so they can't really process all of the different options. Or they get there and they read every little fine line about everything and then they just are like, oh my God, it's information overload. So what we really needed to do was figure out, okay, so we've got the lead magnet, we've got the little offer, we've got the signature offer. What's the in between step? Is there something that can kind of fill in this gap between a $47 offer and a 5,000 offer so that there's something that people maybe they want to try you out, maybe they want to be in the room with you for a one off session. Maybe they need to feel into your energy before they commit to working for six months or a year with you.
So that's what we created next. And we really, as we went along, created the languaging that matches it. That's so important that you want to speak about the benefits. What is the benefit of working with you? What is the end result? Your offer is the bridge that takes people from point A, where they are now, to point B, where they want to be. Your offer should be the bridge in the middle. But you can't speak of your offer as if it's the answer. The Answer is all of the things that you're going to do together and all of the benefits on the other side. Think of what's happening in your ideal client's life right now, today that your offer is the answer to.
If you were walking around behind her all day, what are the things that would be happening in her life that would tell you that she needs your offer? How would she identify with the work that you do and then what's on the other side of that? One of the other things that this particular entrepreneur was looking at was she does things in a really different way. And you probably do too. You have a different way that you handle things. So you need to call that out. We got the offers all flushed out. We touched in with her sacral. She's a generator type. So we checked in with her sacral.
For how long does this offer take? How many sessions is it? What kind of support is in between? Is it one on one, Is it group, all of those things? And then we fine tuned the messages. What problem is that person having now? How does it present in her everyday life? What's different after she does this work with you? We were crossing off the coach speak and the spiritual speak left, right and center on the website. When I had first gone to her website because she sent it to me before we booked this session, I looked at it and it was like a wall of text. There was so much text on this website. So if your website has so much text that it makes my eyes go buggy, I want you to look at that. The other thing that I want you to kind of notice on your site is if you're using a lot of stock photos or if you're using a lot of tiny photos. I feel like in this space, women try to disappear instead of trying to own their value in business. So I go to a website and I see a little, teeny, teeny postage stamp size picture of you and then all of this text.
And here's the thing, you're a personal brand. Personal. You're the person behind the brand. This person that I worked with, she's a 2, 4. She is the entire brand. You are the entire brand as well. But when you're in the personal branding space, when you have a personal brand, you have to let people get to know you. You have to let people see you, you have to let people feel into your energy.
One of the first things that we did was talk about her putting a video you land on her website, on the homepage. I want to see a video there above the fold is where you want to have one call to action. So you don't want someone to come to your website and there's all of this text, this wall of text on the homepage and their eyes don't know where to go. I wish you could see my hands moving now. But their eyes don't know where to go. They're trying to find their way and they're going to end up clicking off. If there's a video there where you're explaining exactly what you do, who you do it for, how you do it differently than anyone else, and the end result that they can have. And then an arrow or you pointing.
Download your lead magnet right here. You're not going to call it lead magnet, obviously you're going to have a really super sexy name. But download this thing here, tell them the action you want them to take and then let that be it. So then the next thing that I invited her to do was to build some authority. If there's a podcast she's guested on, if there's anywhere that she's written a guest article on a blog, if any expert has said anything good about her, that's where you want to build authority. Testimonials. And then in further down in the about me section, you want to talk about yourself in a way that matters to the reader. Why does what you do matter to the person who's reading your website matter to your ideal client? And then further down, we just created three boxes for her offers, but we didn't talk about the offers themselves.
We talked about the benefits of the offers in really super juicy languaging. And then each of these offers opens to a sales page where we worked on juicy languaging that focused on, you guessed it, the benefits of these offers. We talked about the pain points. Why does someone need this particular offer? Who does this particular offer serve? And what's on the other side of it. And then we deleted the whole services page. That page that I talked about where it was, work with me. And there are six or seven offers and they're all in great detail, gone from the website. So on this particular website we probably are now using about one third of the words that were on it before.
And we've got, I mean, this isn't finished yet. In a 90 minute session, I'm just kind of fire hosing the information of what needs to be done. And then you take it and do what you want, what you do with it. But we went down to about one third of the words. And then we have More of her on the site. So even there were some stock photos and they were hands holding a rock. So I said, have someone take a picture of your hands. You want you in your website.
That's really, really important. And then the about me page, we rewrote it in a way that tells what she does, how she does it, different than anyone else. And this is really important. How do you do what you do differently than anyone else? What is the common enemy that you have? What do you stand against in your work and why that matters? Highlight mistakes that people innocently make. Hey, I know that you've bought 600 courses, all in the effort of clarifying your message, and none of it has worked because none of it looks at your human design and what you're exactly designed to say and who you're designed to say it to and how you need to say it. So you have to speak to those things that people are doing that they think are going to move them forward, but actually are not. And then what's on the other side of working with you? And that's the about page. The about page is not, I'm a Reiki master.
I'm a yoga teacher. I'm a certified human design specialist. I'm a holistic health coach. I'm this, I'm that. That's not what the about page is. The about page is how do you move your person forward? And then she had a question about her credentials, because she has a lot of credentials, and a lot of people have told her to put them on the homepage of her website and put them on the about page and all that. But she's like, I don't really want to do those things anymore. And that's the thing for a second line.
So as a second line, you're the natural as you move through your life and your business. And the magic is always going to be in what's alive for you right now. So you get to lean into what's alive for you...
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How Long Do I Need to Wait to Make Decisions If I'm an Emotional Authority?
Are you struggling to make clear, confident decisions in your business? In this episode, Vickie addresses a listener question about emotional authority in Human Design — particularly, how it impacts the time it takes to make decisions. Discover what it means to have an emotional authority, why “waiting out your wave” can lead to better choices, and how to tune into your unique process for more aligned outcomes. By the end, you’ll understand how to honor your emotional rhythm and make decisions that truly feel right.
Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!
In this episode, you will hear:
Honoring your emotional authority isn’t about following rigid rules but finding the rhythm that works best for you. By learning to embrace the ebb and flow of your feelings, you can make clearer, more powerful decisions that serve you and your business. Curious to go deeper? Download your Human Design chart and explore how your energy is uniquely configured!
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Let’s Connect!
Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!
Life is gonna kick you around. Stay Unjaded! ✌️
💙 Vickie
Episode Transcript
Welcome to Unjaded! I am so glad to be chatting with you here today. I've got something super exciting to be talking with you about. It is actually a listener question that I'm answering. And this question is all about an emotional authority in human design. How long do I have to wait to make decisions? This is a great question. And I gotta tell you, this is something that I have been really boots on the ground, learning and leaning into in my own human design for at least the last three years. And yes, it has taken me that long.
And I continue to learn lessons around this decision making with an emotional authority. So here's the thing. If you don't have your human design chart, you can pause this episode and you can go to my website, it's www.vickiedickson.com to run your human design chart there for free. You're going to want to know if you are emotionally defined or not. And you're probably the opposite of what you think you are. I know that my experience within my human design was that I am an emotional authority. And I always say I'm light on the emotional.
Why is that? Well, for two reasons. One, I'm Gen X and every generation has its challenges. Every generation hopefully does a little better than the generation before. Jury's still out on that one right now. But Gen X, as a rule, we didn't have a lot of space for our emotions, right? We were the latchkey kids. We were the ones who were, you know, if you want something to cry about, if you want to cry, I'll give you something to cry about. You know, all of, all of the things. There just wasn't room for emotional health back then.
And that's okay because that's how we came in and that's why we came in and that's what we get to work with in this lifetime. So that's one of the reasons that I'm not super, super connected to my emotional system. It means that I get to work through that, right? It means that I get to give myself the gift of understanding and starting to play in that. The other reason for me that I say light on emotional is that my emotional system and my root center in my human design, I'm a split definition. So if you're new to human design, that means that the energy in my design works in two separate ways. So I have my root and my emotional system kind of off on its own doing the rest of the thing and then all of the rest of my definition or who I'm here to be is in another place, connected to each other. So I have two different energy systems at work, and my emotional system is subconscious. So I have an emotional wave that I'm not aware of, which is a trip.
It is taking me, you know, a long time to really allow myself to be connected to this emotional decision making in my design. And you may have the same experience no matter what generation you're from, but especially if you're Gen X or older, it's just not a thing that we had space for our emotions. Right. And especially if you also have a subconscious piece of your emotional design. So how to tell if you're emotionally defined? Let's go back to the basics for a second. If your large triangle on the bottom right hand side of your chart is colored in, that means you're emotionally defined. So you are automatically and emotional authority. And what that means, why this listener is asking about decision making is that there's no truth in the now.
As emotional authorities, it takes us a long time to get clear on things, so we shouldn't really make decisions in the moment, no matter what else is defined in our charts. So for me, I have my spleen, the triangle on the opposite side colored in. And then I have my sacral, the red circle near the bottom, colored in. And then my emotional authority. So I have three authorities kind of operating at once. But the emotional authority is always going to win because it's the slowest. So you may have more than one authority in your design as well, but the emotional is always going to win. So my spleen speaks lightning fast.
It's the intuition, it's the intuitive drive to stay safe in the moment. It's the intuitive drive to survive. Basically our oldest awareness, and it's so fast, it's lightning fast. And I have that in my body. And then I have my sacral. And my sacral is like, because it's like a motor and I can ask my sacral yes or no questions and it will answer and it will be all hyped up and ready to go. And then I have to wait and wait and wait for my emotional system to catch up. Sorry, Alvin.
Sorry. So how long do I have to wait with an emotional authority? Well, that is the million dollar question, my friend. Every decision is going to be different. And I would like to bust a myth in the human design space that says that you are going to have to wait out a wave for your decision. You know, I, the, the training that I went through for human design, taught by someone who's open emotionally taught that if ever in your wave it's a no, the whole thing has to be a no. Now, my lived experience tells me that's absolutely not true. Because if I lived by that advice, I would never do anything. Because there's always going to be a no at some point in my way.
Right when I'm low, I don't want to do anything. Everything's a no when I'm low. When I'm high, everything's a yes. So for me, it's really about just allowing myself to feel the feels. I think this is the work for us as emotional authorities. We have to allow ourselves to get present with our emotions and not just in a way that says, well, I'm low today, so everybody has to deal with it, or I'm low today, so I have to expect that, or I have to accept that about myself. I mean, in a way that allows you to really go in and say, I'm going to allow myself to feel whatever comes up right now. I'm going to be with this and feel whatever is here for me.
And that is not always comfortable. Right now, my husband and I, we get into this space. We've been married for 32 years, and we get into this space. He's open emotionally, and I'm defined. We get into this space sometimes where I kind of put this cocoon around me, this protective cocoon around me, and I don't even necessarily know why I'm doing it or what it's about. And that's my work. I get to go in and explore that. And he's over here being open emotionally, amplifying my emotions, because that's what will happen if you're open emotionally or undefined emotionally.
If your center is white, you will amplify things back into the field. He feels it bigger than I do. He feels my emotions before I feel my emotions. When we are in auric space, and what that means is that we, when we are within like a couple of arm's lengths of each other, he is going to feel my emotions. I am going to set the tone for the house. It's just the two of us here. I'm going to set the tone for the house. Sorry, Alvin.
There's something that I was going to say about that. It will come back. It will come back. It will come back. It will come back. So right now, just this morning, I had to say to him, because there's a little bit of angst in our home, and I know it's me. I know it's not him. I.
I understand now that it's me. Whereas before human design, I wouldn't have known that it was me. And I just looked at him and I said, I don't know. I don't know what's happening right now. And I hugged him and he's like, you don't know? What do you mean you don't know? Because for him, that's like so weird, right? Because he would just. Would always know what he's feeling. And I'm like, yeah, I. I don't know what it is.
I don't know. But I'm just giving myself the time to be with it. He's like, okay. And as long as he knows, then it's okay, right? But it's when we don't give ourselves the space and we try to, like, push through it and make ourselves appear happy. I'm putting that in air quotes. Making ourselves appear happy or, you know, sinking into it or something like that, where there's a lot more angst around, it takes a lot more time to go through it. So what does this have to do with decision making? So as an emotional authority, you're going to take time making your decisions because you have this ebb and flow in emotions. And I'm going to walk you through my most recent significant purchase so that you can see that this may take longer than a wave because depending on what channels and gates.
So the lines in between or the circles that are colored in, in numbers in your. In your emotional solar plexus, depending on what's defined there for you, you may have a wave that just kind of, you know, you kind of are on an even keel all the time. And once in a while you have this big blowout and then you're good. You might have a wave that kind of ratchets up, up. Your needs aren't being met and then all of a sudden you explode and it's rage. Or you may have one like mine that's based on expectations and you really have to. Or you really get to explore not being attached to the outcome of things because your expectations are always so high and then they crash down. So you can have different types of waves going on.
So to be able to say to somebody, we'll just wait out your wave. And we're not always aware of our waves, right? Because we're comfortable with our emotions. So decisions. Recently I made the decision to purchase a new iPhone. I have had my iPhone since 2019, so it's pretty old in the phone world. And I use it Every single day for my work. And the camera's acting up and the sound is acting up, and it's just become a big deal. It has probably taken me six or seven months to decide which phone I want and when I'm going to buy it.
And that's not an exaggeration. So I will go to the Apple website, I will go to Best Buy, I will go to wherever. And I thought I had decided finally that I was going to get a 15 Pro Max. And I mean, I go between the Pro, the Pro Max and the regular. Like, it's ridiculous. All of the stuff that it takes for me to make this decision. I finally decided the 15 Pro Max was what I was going to do. And then my friend messages me and says, don't buy your phone yet.
There's a 16 coming out. And the audio quality and the video quality on it. You'll be able to do podcasts on it and everything. And I'm like, oh, Jesus, now we have to wait again. And I did have to wait again. I probably had to wait another four or five weeks to process that through my emotional system again. I opened up the tabs on my laptop and I looked at the phones again and I looked at the plans again and I went through all of the things again. And it was just this, what.
What I could feel like is a painful process if I didn't now understand that this is just how I am meant to work, as an emotional authority. And if you are emotionally defined, you gotta give yourself a pass for taking a long time with your decisions. You have to give yourself some grace around the fact that when you make quick decisions, they're probably not the best decisions for you. Instead, when you can feel really super spacious in your decision, it's just you're unattached to it anymore. And then you make better decisions. So for me, how did I know it was the right moment to buy a phone after six or seven months? How did I know? After all of this research and all of this pros and cons and this plan or that plan and all of the things, how did I finally know? I knew because I was no longer attached. And that's something in spiritual spaces that we kind of throw around. Like it's.
I don't know what. And we maybe don't understand really what it means or what it would feel like in our body. So I'm going to explain what it feels like for me. What it feels like for me is like a calm in between the storm or in the middle of the Storm. So before I make my decision, if it's a big decision, before I make my decision, I have all this noise around it. I have all of this like clutter and it's, it's hard for me to get a hold of the thought and I'm processing, processing, processing, processing. And then there comes a moment. And this is not a long period of time.
This is like a few moments sometimes where it's just like, ah, everything is quiet. And I know whether it's a yes or a no, and I can't explain to you how that feels other than what I've just said. You are going to feel it differently in your body than I feel it in mine. For me, it's quiet. For you, it could be a voice, it could be something you see, it could be confirmation from the outside there's something that you are going to know. That's my decision. That's my decision. And I just know it because I feel it in my body.
So this is something that I think as emotional authorities, we are exploring over a long period of time throughout our lives. I mean, our creativity is tied up in our emotional solar plexus. Our decision making is tied up in our emotional solar plexus. Emotional eating lives in the emotional solar plexus. Shopping addictions, all kinds of things live in the emotional solar plexus. And we get to do the work of actually allowing ourselves space in our lives to not have clarity. We get to let it be okay, to not be clear 100% of the time. In a world that values clarity and quick decision making, it can be really uncomfortable to say, can you give me a few days to decide on that? Can you give me a little bit of time for that? Right now I've got two proposals in my inbox.
They've been there probably for. I've got three proposals in my inbox actually. One of them has been there for two months and a couple of them have been there for three or four weeks. And I have just let people know it's percolating and what their knee jerk reaction is because they're not human design practitioners. Their knee jerk reaction is to fix this for me, to help me make my decision. They want to get on a call with me and I'm like, it's not that I just need to sit with it, I just need to give myself space around it. And I will know when I know and I won't know before I know. And that's the way it is with your emotional authority too.
So I hope that I have answered that question, but I kind of haven't, have I? How long do you have to wait? With an emotional authority, the answer is always that depends. You get to decide. It's going to depend on the size of the decision that you're making, the amount of money you're spending. It's you just have to or you just get to. Your opportunity is to process it, understand and get really in tune with how you're feeling about it. And it does get easier over time to allow yourself the space, but it doesn't necessarily get faster over time. It's just that you understand the process better and you're able to work with it a lot easier. If you have a follow up question for that, I'm going to put my Speak pipe in the show notes for you. And that is an app where you can just click the button and send me a voice memo and ask me your question and you may even hear yourself on a future episode of Unjaded. Thanks for being here.
How to Start a Podcast | Podcasting Tips | Adam Schaeuble Podcasting Business School
In this episode of Unjaded, Vickie Dickson sits down with podcast expert Adam Schaeuble to discuss how starting a podcast can be a powerful tool for your business. If you've ever thought about launching a podcast but felt overwhelmed by the process, this episode will guide you through each step. Discover how you can use podcasting to amplify your voice, build meaningful connections, and establish yourself as a leader in your field.
Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!
In this episode, you will hear
By the end of this episode, you’ll have the confidence and tools to start your own podcast and use it to build lasting relationships with your audience. Whether you’re looking to share expertise, tell stories, or create a new revenue stream, this episode provides a clear roadmap to podcasting success. Ready to make your voice heard? Tune in and take the first step toward launching your podcast journey.
Connect with Adam Schaeuble
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Life is gonna kick you around. Stay Unjaded! ✌️
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How to Deal with Pressure in Your Business | Root Centre Human Design | Listener Question
Feeling overwhelmed by stress and pressure in your business? You’re not alone. In this episode, Vickie dives into the Human Design chart's root center, where pressure and adrenaline live. Discover how understanding whether your root is defined or undefined can completely change how you handle deadlines, stress, and creative blocks. By the end of this episode, you’ll learn how to leverage your energy patterns to stay productive and balanced, even when life feels like quicksand.
Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!
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At the heart of this episode is a powerful takeaway: by honoring your unique energy configuration, you can transform the way you work and live. Whether you have a defined or undefined root, trusting your natural rhythms allows you to avoid burnout, amplify creativity, and feel more satisfied in both business and life. Ready to dig deeper into your design? Book a personal reading with Vickie and unlock the full potential of your Human Design.
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Life is gonna kick you around. Stay Unjaded! ✌️
💙 Vickie
Episode Transcript
Welcome to Unjaded. You are going to want to have your human design chart as you listen to this episode. So if you don't have that yet, I'd love to invite you to pause this episode and head on over to the website. It's vickiedickson.com. It's linked in the show notes for you so that you can download your Human design chart. We are going to be focusing on the bottom center in the Human design chart, so you're going to want to know what that looks like for you as we go through this show.
Welcome to Unjaded. This is your straight talk shoot from the hip, wrapped in a little bit of love. Human Design for Business podcast we talk a lot here about clarifying your message so that you can bring in paying clients with ease. And ease is different from easy. Stick around to find out how we roll here. I'm your host Vickie Dickson. I am a two four emotional manifesting generator, light on the motional and I'm a quadrite in human design in realspeak. I am an entrepreneur of 30 plus years. I've had every kind of business there is, and I always say that business is my love language. I can't wait to dive in with you here on the podcast.
Okay, so in human design, there are two pressure centers. One is the head center and one is the root center. If you're familiar with the chakra system, when you look at your human design chart, these centers will be in exactly the places you'd expect them to be. So your head center is the triangle at the very top and your root center is the square at the very bottom. The head center is the center for inspiration and information. The root center is the center for pressure, stress, adrenaline. If both of these centers are undefined or white, not colored in, then your design is highly pressurized. Anxiousness and overwhelm may be regular occurrences for you.
So it doesn't have to be that way though. In this episode, we're going to unpack the root center, adrenaline, stress and pressure, and how to use it to get done what you need to get done. So remember, if you don't yet have your chart, head on over to the website and grab it. So let's look at your own human design chart. If the square on the bottom is colored in, then you have what we call a defined root. What this means is that you have consistent way of dealing with stress and pressure. Deadlines probably energize you. When others around you are overwhelmed and acting scattered about a goal.
You're like, WTF? We recently had a big goal with one of the companies that I contract into, and there was a significant bonus on the line. We really pushed the last week of the month, and when we hit it, all of the undefined roots. So that's you. If it's not colored in, in your design, we're saying, oh, my God, never do that again. We don't want to do that again. And those of us with a defined root colored in square at the bottom of our chart, we were ready to start all over again right away. And remember that nothing in human design is good or bad. It just is.
No one is better than the other with a defined root because it's a pressure center. The energy operates in kind of a pulse. Some days the pressure is there, and some days it's nothing. Now, this isn't science. But in my own experiment and in working with hundreds of clients, what I found is that most times, the root pulse, the emotional wave, and the menstrual cycle work together, which is probably a topic for another day. But it's just kind of interesting to see how when you're off, you're really off, and when you're on, you're really, really on. So just this week, I felt like I was walking through quicksand for a few days in my business. I couldn't get anything done, which kind of leads you to feel panicky, right? Like, it can feel like, oh, my gosh, like, I've got this big to do list and, like, nothing is working.
You know, you sit down to create a blog post or to write a podcast episode or to prepare for a reading or whatever it is, and it just feels like you're walking through quicksand. So I kept trying to get into it. I kept trying to work, and then seeing how pointless it was. And having been in this exact same place a hundred times before, I knew that I needed to let the work slide, because even if I did the work, I would go back and redo it later. So what this was, what we say in human design speak, is that my root pulse was off the energy, and the pressure wasn't there for my work, and I had to let that be okay. So instead of working as an MG and manifesting generator, I'm someone who needs to keep busy. I'm someone who needs to be moving. We had just opened the cottage, and there's so much to get done.
So what I did was I kind of switched gears, and I went into home gear, and I dove full on in on that stuff, which left me feeling satisfied it gave me a feeling of satisfaction, and it allowed me to fall into bed completely exhausted and sleep well. Because the next day, I'm getting another load of sacral energy on board. Right? I spent time with my grandkids. I had fun. I took my dog in the lake, I went for extra walks. And now, today, as I'm writing this, my root pulse is back on. In the span of about 3 hours, I've been able to create a landing page, a webinar series, four podcast episodes, and a mini training on Instagram in just 3 hours. So that's worth waiting for.
But it's not natural. It doesn't feel great when your root pulse is off and you feel that energy of that. Like, it's like you're locked in place somehow. I'm speaking with my hands, and I always forget that you can't see me when you're on a podcast, but it's like I'm locked in place and I have no movement, no stamina, no drive in me to get something done in my business specifically. And we are so very conditioned to keep pushing through. But. But if you have this kind of configuration in your design, I'm going to challenge you to trust the universe. When your energy is off.
And I don't mean like energetically off. I mean when the switch is off in your body, I want to invite you to trust the universe that it will come back on. Do something fun so that when it does come back on, you can go right into beast mode again. A couple of other things about this pressure center in your human design. This root center specifically, is that it's what we call a motor in human design. So motors give energy. So this defined root center adds energy or energizes your design no matter what else is there. With this energy defined in your design, you need to exercise daily.
Sorry, not sorry, you need to sweat every single day. And I get asked over and over and over again what exercise is the best exercise for me, Vicki? The one that you will do. Don't set yourself up for failure, but do set yourself up to get some exercise done every day, because you need somewhere for this pressure, this adrenaline, this drive, this ambition, this motor revving. You need somewhere for that energy to go. So don't give me all the excuses about the things that you cannot do. I would love for you to do something, some way of moving your body. And then I'm going to unpack another little piece of this. It's just going to be a little bonus.
Okay? So if you look to the left on your design, and there's a triangle on the bottom left. If that also is colored in for you, and you have some lines that are red and black between that root center and that's the spleen center on the left, then you really, really, really need to exercise daily. Okay. You gotta sweat it out. Your body, that is one place in the body graft, and there may be others where exercise lives. And again, I'm gonna go right back to I don't care what else is in your design. I don't care if you're a projector, I don't care if you're a quad, right? I don't care if you're. I care.
I shouldn't say I don't care, but I'm not gonna be part of this movement that says, oh, you don't need to exercise then, because you're a projector, you don't need to exercise, or you're a reflector. We all need movement in our day some way, and somehow. Okay, sermon over. I'll get down off my soapbox. So we're going to switch over to the undefined root. So if that bottom square for you is not colored in, you're exactly the opposite of everything that I just said. The energy will be there sometimes for exercise, and sometimes it won't be, and that's okay. So by understanding your body, you get to play in the type of exercise that you do every day.
So it might be HIIT training today, tomorrow, maybe yoga the next day, it might be going for a walk, the next day, it might be, you know, laying in Shavasana. You still need exercise. We all need exercise. But it doesn't have to be so driven for you. It doesn't have to be where you have to be sweating, so where the defined root pulses on and off. You have this thing that I think would maybe be a little bit harder to deal with. But again, it's not my lived experience. So I don't know.
You can tell me, connect with me, and let me know. But your root pressure is always there. There's no freedom from that list of things you need to get done. So that's where the overwhelm can come in. Remember in the beginning of the episode, I said, lots of times people with this energy in their design will feel overwhelmed. So you, in your head, it's like, when I get that done, I can rest. When I get that done, I can rest. When I get that done, I can rest.
But you're never done. So you never let yourself rest. You just keep going and going and going and going, burning through energy that's not consistently there for you, right? You're amplifying the energy of others in that place. So speaking of amplification, what will happen for you is that you'll amplify the stress of the people with defined roots around you. So when someone with a defined root is in your energy field and they're loving pushing for a deadline, or they're stressed about getting something done, you're going to be the one who experiences the overwhelm in your body because you're not used to that feeling in your body of that defined root. So your mantra is, not mine, not mine, not mine. Or things get done when they get done. Things get done when they get done.
Things get done when they get done. So no matter how you're defined or undefined, you have to work, or you get to work with the energy that you do have. If you want my eyes on your design, that was just one little piece of design. And I mean, look at, there are hundreds of pieces of every single design. If you want my eyes on your design and your life or your business, you can go ahead and book your reading. I put a link in the show notes for you so that you can get on my calendar and we'll spend about 90 minutes together going over all of the intricacies of you, going over things like how is your energy meant to work to get that list of things done that you need to do, how is your creativity meant to flow? What environment do you need to be in to spark your creativity? How do you best show up in relationships? How does your messaging land the best with your people? All of these things live within your human design. And I would love to get to know you through the lens of your highest self, which is shown to us in your human design.
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What Does Response Feel Like as a Human Design Generator | Manifesting Generator | Listener Question
Are you a generator or manifesting generator struggling to figure out how to actually "respond" in your daily life? In this episode, Vickie Dickson answers a listener’s burning question: what does responding look like in practice? Tune in to discover how using your natural strategy can bring flow and ease into your life and business. By the end of this episode, you'll understand how to stop pushing and start magnetizing the right opportunities to you.
Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!
In this episode, you will hear:
By the end of this episode, you'll walk away with actionable steps to tune into your generator strategy, feel more satisfied, and create from a place of alignment. It’s all about learning to respond to what life is offering, rather than trying to initiate without clarity. This is your secret to making business easier, more fulfilling, and more fun!
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Life is gonna kick you around. Stay Unjaded! ✌️
💙 Vickie
Episode Transcript
Welcome to Unjaded. You know what I just realized? I just realized that I have been batch recording podcast episodes all afternoon and I have not worn my headphones for any of them. So I sure hope that my amazing editor, Alvin is able to fix this up for us because otherwise it will be driving you crazy, especially if you have one of the acoustic gates in your human design. So on this episode of Unjaded, we are going to be answering. I am going to be answering a listener question. And that listener question is, what does responding actually look like in real life? I know that as a generator or a manifesting generator, I am here to live in response, but I don't have the first clue what that actually means in my life. I love this question and I get it all the time from generator types. So stay tuned if you would like to know how to use your strategy of response in your actual life.
Welcome to unjaded. This is your straight talk shoot from the hip, wrapped in a little bit of love. Human design for business podcast we talk a lot here about clicking clarifying your message so that you can bring in paying clients with ease and ease is different from easy. Stick around to find out how we roll here. I'm your host, Vickie Dickson. I am a two four emotional manifesting generator, light on the emotional, and I'm a quad right human design.
In realspeak. I am an entrepreneur of 30 plus years. I've had every kind of business there is, and I always say that business is my love language. I can't wait to dive in with you here on the podcast. So first, if you have no idea what I am talking about with these funny words like manifesting generator and response and strategy, then I invite you to go to my website. It's vickiedickson.com. It's linked in the show notes. Just pause this episode and head on over there to run your human design chart. So, human design is a snapshot of two moments in time. It's the moment of your birth and the moment your soul entered your body about 88 days before birth. It's a mix of different systems, like the I ching, the chakra system, the kabbalah, and astrology, and it gives you a snapshot of who you're here to be.
I'm telling you, human design, it is incredible how bang on it is every single time. I was just talking to my chiropractor today, and he didn't know what it was either. And I said, you know, even when I have. I'm sorry, guys, if you're listening. But even when I have husbands come to me and they, you know, their wives bought them a reading or whatever or making them do this, and they don't really believe in it every single time, they're like, oh my God, how did you know that? And your human design holds your highest potential, your greatest gifts, all of the ways that you've been told that you're wrong and how to actually come out and stand in your power again so that you can have the impact that you're here to have. So each of the human design types, there are four or five human design types, depending on who you ask. Manifesting generators are a subtype of generators. So they are a generator type.
So that's where we get the four versus five. But all of each type has its own strategy for how to show up in life, for how your energy works in life. And generator types, which includes manifesting generators, have these big enveloping auras. They take everything in. We want to just like magnetize everything to us, and our strategy is to respond. So responding is different than reacting, but it is actually responding to things that are already happening around you. So you're not here to initiate as a generator type, but we've all been conditioned to go out and make things happen, right? Like the Nike commercials, just do it. But as a generator, we wait to respond, which doesn't mean that you're doing nothing while you're waiting to respond.
The secret is in making the waiting juicy. I love the word juicy. Now you may call it something else. So, as a generator, manifesting generator, your signature theme, the thing that you makes you know that you are 100% on track, is when you feel satisfied. So I would ask you, how would you describe a feeling of satisfaction when you are fully and totally satisfied? What does that feel like for you? For me, it feels juicy in my sacral. It's like, you know, the moment after the perfect kiss or that first bite of a junior mint when you've been craving chocolate all day. You know what I'm saying? Or this might be not enough for this podcast, but like really, really, really good sex. The feeling you have in your body after satisfaction, absolutely satisfied.
So by doing what you love as a generator type, you experience this feeling of satisfaction. And when you feel really fully satisfied, your energy field is open to all of the things that the universe is trying to send your way for you to respond to. So in real life, it could look like, let's say you're slaving it away at your desk and you're trying to create a course because you've heard that online courses are the only way to make money in the online space. That's a topic for another episode. But anyway, it feels like a slog. You're sitting at your desk and you're frustrated. When you're frustrated, it's telling you that you're off track. It's not that you're doing something wrong.
It's like, hey, something's off track here in you. Your energy is not flowing the way that it should be flowing. It's not that you're getting the task wrong. It's probably that you weren't in response and you just tried to create from nothing. So it feels like a slog. It feels like you have to drag yourself into your office. It feels like you're looking at your laptop and you want to smash it against the wall. Frustration is building and it's just not coming together like it should.
It is difficult, really, really difficult to make the thing happen. That's because you're not in response, you're initiating. So try this instead. Let's say that you have an idea for an online course and you're in this mastermind, and someone is talking about creating courses, and you feel your sacral get juicy. You feel yourself be pulled. Think how a magnet pulls something to it. And I wish you could see me. My body is like moving with my sacral.
So your sacral, if you're new here, your sacral is a center that is located in your body, just below your belly button, and that's the creative and the life force center. So that's like magnetizing you to the experiences that are right for you. So you're in this mastermind, and you hear someone talking about creating courses, and then you go to a coffee shop and you overhear two women talking about what your business focus is and that they're wishing that they could learn more about that. And then you see a billboard on the way home that says, create your online course effortlessly. Today, you get home and there's a postcard in your mailbox advertising an online course. So at that point, I think it's safe to say that the universe is giving you confirmation you've responded to something. And the universe is like showing you, hey, look at this, look at this, look at this, look at this, look at this. You're seeing online courses everywhere.
And then you get to take another, another step. And this isn't just for generators. This is for all of us. Okay? So now you have to decide what course you're going to create. I would love for you, no matter what your human design type, to get into the habit of not creating anything before you've sold it. I know, right? I know. You want to create the thing. You want to have the course all the t's crossed and the I's dotted and you want to be able to put this perfect thing out into the ethers and say, look what I did.
I made this for you. But you know what's going to happen, right? You haven't lived until you've had that happen, where you've put that perfect thing that you've slaved away on out into the ethers and you get crickets. It is painful. So what you want to do instead is you want to pre sell your course or your offer because you want to vet your idea. You could realistically spend months and months toiling away on this course that will never sell. I see this happen so many times with clients that I work with and they come to me and they are discouraged and they think they're never going to make a dollar in the online space. And they think that only the Jenna Kuchers of the world, and I'm trying to think of someone else, the Amy Porterfields, only. Only those people will make money in the online space.
But that's not the case. There is a lot of money being made in the online space. But what you're doing is you are going to vet your idea first. So you're putting feelers out there to see what your people are struggling with and how you can help. You want to be paid to create your course because otherwise you're going to spend weeks or months on end creating this perfect thing. You're not getting paid anything while you're doing that. And then you put it out and it doesn't sell. And maybe you've paid for a tech stack behind it and maybe you've paid for VA and all of those things.
So pre sell your beta round. Pre sell it. And as a generator, I'm going to tell you, generator, manifesting generator, I'm going to tell you that teaching your first round of your course live is the most magical thing that you will ever do. Because you will continually be responding to your clients. You'll create far better content than you will when you're in your office alone because you're built for response. So I'll give you another real life example that happened to me today. So a friend of mine, Laurie-Ann Murabito, you can look up her podcast. It's Be in Demand she is a speaking coach.
She is absolutely brilliant, and she was in my content by design course call today. And she said, you know, I'm just kind of wondering because there was so much gold in that call today. What if you got speaker pipe? So that's an app where people can leave you voice memos. So what if you got speaker pipe and you had us drop the gold from our session with you that you could then use as a little intro onto your podcast episodes? This is not the first time I've heard about speaker Pipe. This is not the first time I've heard this idea. But immediately, I was like, oh, my gosh, you're brilliant. I am mind blown here.
This is what I need to do. It was me in response. Now, if I had just heard about speakpipe and gone on speakpipe and tried to do that myself, it probably would have been a slog. It would have been like me trying to make something happen through that. But because my sacral responded to that with a yes yes, then I know that it's the right thing for me. So I waited, and now I'm in response. How does it feel in your body? I explained some of the experiences that it may feel like it may feel different to you. A lot of people on my call today said that it felt like a big exhale.
They feel calm. I do not feel calm. When my sacral responds, I feel anything but calm. So I'm always surprised. We all have a different lived experience, right? But I'm always kind of surprised when people say, I feel calm when or I feel like I can exhale. I'm like, really? I feel like, oh, I'm gonna do this. I'm so excited. So for me, it's juicy.
It's satisfying, it's effortless. I'm in the flow. When you are responding, you are so able to be in the flow. It's like nothing could stop you if it tried. So you can tone your sacral. You can totally make your sacral. I was going to say make it work better. That's not what we want to do, but you can.
You need to practice living in response. You need to practice living in response. You need. And the way that you can do that is by allowing yourself to feel satisfied. As a generator type, you are here to feel full on satisfaction. And when you feel satisfaction, you will light up the field around you and you will draw, magnetize the experiences, the people, the places, the things to you that you're meant to experience, that you're meant to respond to, tone your sacral by asking yes or no questions. So ask the people in your life to ask you yes or no questions. You know, and I am so guilty of this, as you can tell in this episode.
I can babble when you're with someone and they're, you know, they're babbling on about this, that and the other thing in their business, and blah, blah. And you just want to say, like, is there a question in there? I. Because as a generator or a manifesting generator, like, it can feel a little bit like deer in the headlights when people are going on with all of this information swirling around, there's no question. So it doesn't give you something to respond to. It doesn't give you something to grasp onto, or they're giving you so many choices. Do you want to go for fish and chips? Would you like to go to the pub? Would you like to go for pizza? Do you feel like Italian? What about Mexican? And you're like, uh huh. Like, you just can't respond because there's too many things. So yes or no questions.
Do you want italian? And your sacral will go, or uh huh. Or uh uh. Like, you will have a response in your body to that. Do you want to create a course about meditation? Do you want to teach people how to play singing bowls? Do you want to be a health coach? Do you want to work with moms over 40 who are struggling with secondary fertility issues? You know, like, you can ask your sacral absolutely anything. So you tone it by you asking yourself yes or no questions. So when you take your lunch break today and you go into your kitchen and you look at your cupboards, don't stand there and look at all the things that you could have. Ask yourself, do I want tuna? Do I want eggs? Do I want salad? Do I want a bagel? So just ask yourself one thing at a time, and then set the people up in your life to ask you something. You know, it's like when you can engage your sacral by being asked, it makes everything come alive in you.
So that's what it feels like in real life. So I better wrap this up. I'm getting way around the mulberry bush on this one. It just makes me so excited to think about response. So the good news is that you get to play with how this feels in your body. It's your experiment, it's your lived experience. So you get to play with how it feels to sit back and wait for something to respond to. And it will feel different for you than it feels for me.
But it will be magical just the same. So allow yourself to wait. And it doesn't mean you're waiting lying on the couch, eating bonbons. It just means that you are waiting. And while you are waiting, your only job is to be satisfied. Your only job is to be lit up for whatever it is that you are doing so that when the opportunities come, you will be magnetizing the right things to you for you to respond to. Okay, if you would love to submit a question to have me answer, maybe in less than 15 minutes. Not like this episode.
I absolutely love it because it gives me something to respond to. So reach out on Instagram, it's vickie.dickson. Or on the website. All the links are in the show notes with your question, and I will answer it live on a show.
Check out the Content by Design course here to TRANSFORM your business by getting paying clients by creating content that converts.
https://vickiedickson.com/content-by-design
because....
Leveraging your Human Design is the BEST way to create content that brings you paying clients without burning yourself out.
Your Content Needs These Ingredients to Get You HIRED | Recap of Our 3 Day LIVE Event
In this episode of Unjaded, Vickie Dickson dives into the essentials of creating content that doesn’t just fill up your social media feed, but actually gets you hired. Whether you’re slaving over educational content, or wondering why your inspiring posts aren’t converting, this episode will clarify what you need to do to become an authority, build trust, and create content that resonates with your ideal clients. If you're ready to attract paying clients with ease, this episode is for you.
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In this episode, you will hear:
By the end of this episode, you’ll have the insights and tools needed to create content that not only engages but also converts. If you’re ready to take your content strategy to the next level and attract clients with ease, don’t miss the opportunity to join the next round of the Content by Design course. It’s designed to help you clarify your message, build authority, and use your unique Human Design to create content that feels authentic—and gets results. Sign up today to start creating content that works for you!
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Why “Content by Design”?
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Life is gonna kick you around. Stay Unjaded! ✌️
💙 Vickie
Episode Transcript
Welcome back to Unjaded. I am super excited to be with you here today. I have just finished the last of our three day masterclass series at the time of this recording, and I am fired up and ready to go.
Welcome to Unjaded. This is your straight talk, shoot from the hip, wrapped in a little bit of love, Human Design for Business podcast. We talk a lot here about clarifying your message so that you can bring in paying clients with ease and ease is different from easy. Stick around to find out how we roll here. I'm your host, Vickie Dickson. I am a 2/4 emotional manifesting generator, light on the emotional, and I'm a quad right in human design in real speak. I am an entrepreneur of 30 plus years. I've had every kind of business there is, and I always say that business is my love language. I can't wait to dive in with you here on the podcast.
So I thought it would be fun to take you through some of what we have done in the three day masterclass series because these are some of the things that you can be doing in your content now in order to bring you paying clients. So on day one, we talked a lot about your human design profile and how it influences your content, because your profile is the role that you were here to play in the movie of your life. It's who you be as you move through your life, and your content needs to reflect that. We also talked about the types of content that everybody tells you that you have to be posting all the time, and then you post all of this content. You spend so much time slaving over posting this content and it doesn't get you hired. So you may have heard that you need to be posting more educational content and you feel like you're basically teaching a free course on Instagram with your content. You may be feeling like you have to be entertaining people and you don't want to dance on reels.
Hello, I'm with you on that one. You may be feeling like you rely way too much on inspiring content. You just go to your default of, oh, I can't think of anything to post, so I'm just going to post something inspiring and at least it will be uplifting and it will add love and light into the world and all of those things, but it doesn't get you hired. The other thing that I think there's one other type of content that you're either using it too much or you're never using it, and that is sales content. Right? We either shy completely away from selling content or we're selling in some way or another all the time. And selling can be as little as a constant call to action for people, you know, wearing your audience out, asking them to comment, words and things like this. So we talked about those types of content, and then we talked about how to add the flavor that actually makes people want to hire you. And that flavor that you want to be thinking about adding is things that build authority in your content.
You need to show up as an authority in your content in order to get hired. You can educate until the cows come home. You can inspire all day long, and nobody is going to hire you if you haven't built authority. You want to also make your content relatable. You want to empathize and relate without jumping in the pool with your people, without being like, oh, I'm here with you. I feel you so much. You know, you're not there with them. You are a few steps ahead of the people who are going to hire you.
And then, of course, your people need to trust you in order to hire you. And the way that you build trust is by showing up on the regular. People need to be able to count on you. They need to know what you stand for and that you're going to still stand for that tomorrow and a week from now and a month from now in your content. So that was day one. On day two, we took a detour. We were going to cover something completely different. But in the Facebook group, what I noticed is that people are not clear on the problem that they solve.
Most people are not clear on the problem that they solve. And you can never create the right kind of content, the content that's going to get you hired if you don't know what you actually solve for your people. So, you know, we tend to think of niche as the person that we serve. You know, we've done all of these exercises around our ideal client, avatar, and what she drives and how much money she makes and who she's married to and where she lives, what kind of jeans she wears and all of these things. And it doesn't matter. At the end of the day, what I invite you to really put some thought into is what is the problem that you actually solve? Because if you're not solving a problem in your business, then you are a nice to have and you don't want to be a nice to have. You need to be a need to have. People need what you have.
But if they don't know that you solve a problem for them, they can't need you enough in order to hire you. And then today, we just got off the call today. Oh, my gosh. So much happened today. We talked about the seven places in your human design that you can be leveraging in order to bring paying clients into your world. And I am going to cover those quickly with you here today. So the first thing we talked about is your human design strategy. That's kind of a no brainer, right? If you're here, you already understand that you have a strategy in your human design.
However, I teach a lot of human design practitioners in the content by design course. And the thing that they say the most is, oh, my God. Now I finally know what it means to use my strategy in my content. I was using it in other parts of my life, but I didn't know how to use it in my content, and now I do. And then we look at your profile, which we've already talked about here. We look at who you're here to serve, and you can find this in the lines of your nodes. So I know that might be weird language. If you're new to human design and you're here, what I'm going to do is pop a human design chart into the show notes for you, and I'll have these things circled so that you know where to find it.
So you're going to look at the lines of your node to see who you actually are talking to. You're going to see the profile lines of the people that you're talking to. So you'll have your profile, which is who you're here to be, and then the profile of the people you're talking to, which is who you're speaking to. So you need to consider that in your content. Then you're going to look at your mercury. Now, in the human design circles, you will hear that your mercury is your message. And I got into so much trouble with this in my own design, it kept me stuck for so long. My conscious mercury is gate 27.
Gate 27 is a theme in my design, and it is all about nurturing. Oftentimes, the old and the young, we have an affinity to the old and the young, to keeping everybody close and safe. We are mama bears. We're nurturing. And I worked with so many coaches, some of them very, very expensive coaches at the time. It was $1,000 an hour at the time, a few years ago. And I came out of these coaching containers always being told that I needed to be a self love or a self esteem coach. If you've been in my world a while, you would not necessarily look at any of the content that I produce, any of the things in my world and think, oh my God, that girl needs to be teaching self love.
She's so soft, right? No, that's not how I roll. And it really kept me stuck because I tried to make myself fit into this. And there's danger in that in the human design space. There's danger in taking one piece of your human design and being like, I am, this, this is what I have to do. So what we look at in the content by designs, courses, we look at all of these pieces and how they relate to one another. It's all in the nuances. That is the goal in your human design is in the nuances. How does everything kind of sit together? How does it make the beautiful soup that is you? So we also look at your unconscious Mars, because your unconscious Mars is said to be your vocation.
And your deepest wound, your core wound, is in that unconscious Mars. So that is something that needs to be expressed when you speak from the scar and not the wound. That needs to be expressed in your content. And it is going to deeply, deeply flavor your message. We look at your openness versus your definition. So you'll hear in human design circles that you want to sell from your openness and deliver from your definition. Another way to think of that is any of the open or undefined areas in your design are where you call people to you, right? Those are themes that play out in relationship and your customer, your clients are relationships. You're in relationship with your customers and clients.
So you can draw people to you in your sales messaging through the openness in your design. But you're always going to deliver from your definition, because your definition is what you breathe out into the world. Your definition is who you be in the world. One of the other quick things that we talked about, and we spend a lot of time on this in the course, is the energy that either reaches or tries to reach your throat. Because you could be someone who has a lot of pressure on your throat coming from, say, your emotional center or coming from your spleen. There's a way that you're supposed to speak. There's a way that you are able to speak, I should say, based on the energy that is pushing for your throat, because those are things that long to be expressed. So that's a little bit of what we went over today.
We did hot seats like crazy. We were over 2 hours on the call and it was so much fun. If you are thinking about joining us in the content by design course, the doors are now open. They opened yesterday and I would love to have you in there with me. I'm going to put that link in the show notes for you so that you can check it out if you are ready to really own your message, so that you call your paying clients to you with ease. Every time you post, every time you write a blog, every time you deliver a podcast episode, whatever content you're putting out into the ethers, it has a job to do and that job is to get you hired. If you are just creating content for the sake of filling up the ethers and satisfying the algorithm, then you're missing the mark because your content should be getting you hired. And if it's not, I would love nothing more than to fix that with you so that you have a real legit business and you make a go of it because the world needs what you have.
I'm also going to put a link in the show notes for you. There is a replay page for these three sessions with me. It's about 5 hours of content in the room with me and whether the content by design course is in the cards for you or not, you will be able to get value from this masterclass series and move yourself closer to creating the content that gets you hired. Thank you for being here in my world. I appreciate you and I'll see you back here next Monday.
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You're invited!
Register here ➡️ https://vickiedickson.com/live-masterclass-registration
for the 3 day LIVE event that will take you from creating content that feels like it's speaking into a black hole to the kind of content that converts to dollars in the bank!
***** Have a question for me? *****
Send it here (audio) and you might hear your question answered live on the show!
************ https://www.speakpipe.com/vickiedickson ****************
Welcome to Daily Drop #23 of my Daily Drop business series here on Unjaded!
Listen in every day this month to get fired up to do what needs to be done as we prepare for Q4.
I'll be answering listener questions as we go along so be sure to click on the link to send me an audio message if there's something you'd like to hear!
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