Are You Making This Lead Magnet Mistake?

Episode Summary:

There’s a lot of bad advice floating around in the online space, especially when it comes to lead magnets. If you’ve ever been told that your Human Design type dictates the kind of lead magnet you should create—throw that advice out the window! In this episode, Vickie Dickson dives into the real purpose of a lead magnet and how to create one that actually gets you hired.

Vickie shares insights from a recent workshop where entrepreneurs struggled with misaligned lead magnets that weren’t leading their audience anywhere useful. She breaks down the two key jobs of a lead magnet:

1. Giving your audience a quick win.
2. Opening a loop that leaves them hungry for more.

If your lead magnet overwhelms people or feels like a college course, it’s missing the mark. Vickie shares real examples from business owners who revamped their approach—like a Human Design parenting coach and a movement-based coach—to create lead magnets that seamlessly lead into their paid offers.

If you want your lead magnet to work for you (not just sit in someone’s downloads folder collecting dust), this episode is a must-listen!

What You’ll Learn in This Episode:

✔ Why “cookie-cutter” Human Design lead magnet advice is complete nonsense.

✔ The two jobs every lead magnet must accomplish.

✔ Real-life examples of effective lead magnets that drive conversions.

✔ How to ensure your lead magnet aligns with your paid offer.

✔ The importance of keeping it simple—your audience is already overwhelmed!

Your Challenge:

Take a hard look at your current lead magnet. Does it fit the bill? Does it create a quick win and lead to your offer? If not, it’s time to go back to the drawing board!

Next Steps:

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