Ever feel like your content is falling flat? Like you're saying all the "right" things, but no one's biting? The problem might not be what you're saying—but how you're saying it.

In this episode, Vickie Dickson breaks down the biggest mistake coaches and entrepreneurs make in their messaging: overcomplicating it. She shares a real-life example (starring her 4-year-old granddaughter, Sawyer) that perfectly illustrates how clear and specific your content needs to be if you want people to hire you.

🔹 What you'll learn in this episode:

• Why "coach speak" and spiritual jargon are repelling your ideal clients
• How to tell if your content is actually clear (hint: if an 8 year old can't understand it, your audience won't either)
• The one question your content must answer to get people to work with you
• Why making your message simple isn’t dumbing it down—it’s making it powerful

Doors to Content by Design are OPEN! 🎉

Struggling to create content that flows effortlessly and gets you paying clients? Inside Content by Design, we take you from feeling lost about what to say to deeply understanding how to create content that attracts your ideal clients—without the stress, overthinking, or constant second-guessing.

This is an 8-week container (but we usually go longer because I meet you where you're at) where you'll learn how to leverage your Human Design for content that feels natural, fun, and actually converts.

Doors are only open for a week! Join us now: Click here to enroll

https://vickiedickson.com/content-by-design

📩 Have questions? Email me directly—I’d love to chat!

You can always find me on IG as well @vickie.dickson

Episode Highlights:

In this inspiring episode, Vickie Dickson chats with Kelly Hughes, a Human Design practitioner who blends Human Design and inner healing to support women in reconnecting with their authentic selves. Together, they dive deep into the transformative power of self-awareness, healing, and parenting through the lens of Human Design.

What You’ll Learn in This Episode:

• Kelly’s journey of starting her business and how blending Human Design with emotional healing has helped her clients heal traumas and uncover their true selves.
• How Kelly’s understanding of her own Human Design as a 1/3 emotional Manifesting Generator transformed her parenting and business practices.
• The unique challenges and breakthroughs Kelly experienced as she worked to overcome unworthiness and create intentional flow in her life and business.
• Why pauses and intentional spaciousness are critical for success, especially for entrepreneurs who tend to “push through.”
• Kelly’s insights on focusing on “the pedals, not the podium” when building a business.

Key Quotes:

• “Business is a third-line experience—trial and error lead to progress.”
• “We need to focus on the 20% of actions that move the needle forward rather than trying to do everything all at once.”
• “Pray for potatoes with a hoe in your hand. You’ve got to do the work alongside the dreaming.”

Where to Find Kelly Hughes:

• Instagram: @_kellyhughes_
• Website: www.kellyhughes.com.au

If you're a mom navigating the wild ride of parenting and business, Kelly’s approach blends fun, healing, and practical tools to support you in living authentically and thriving as both a parent and entrepreneur.

Connect with Vickie Dickson:

• Start creating content aligned with your Human Design with Vickie’s Content by Design program. Get on the early bird list here ➡️ https://vickiedickson.com/waitlist
• Learn more about using Human Design in your business at www.vickiedickson.com

Next Steps:

• Follow along here on Unjaded for more Human Design insights and practical strategies for creating a business and life aligned with your purpose.
• Share this episode with someone who would benefit from Kelly’s story and wisdom!

If people aren’t buying your offer, it’s time to take a closer look at what might be missing. In this episode of Unjaded, Vickie Dickson breaks down the common mistakes entrepreneurs make when creating offers and shares actionable steps to make your offer irresistible.

Vickie dives into:

• Why focusing on the benefits, not just the features, of your offer is crucial.
• The importance of showcasing results—even if you’re just starting out.
• Why bonuses might not be as appealing as you think and how to focus on what your audience truly values.
• How running a beta round can help you fall in love with your offer and build confidence in its value.
• The role your energy and confidence play in selling your offer.

When you’re ready to turn your offers into irresistible, must-have solutions for your audience, this episode is packed with practical advice to get you there.

Are you ready to create offers that sell and content that resonates with your ideal audience? Let's take it up a notch!

Join Vickie for her FREE 3-day live masterclass happening this month!

In this masterclass, you’ll discover:

• How to craft offers that your audience can’t resist.
• How to confidently choose your niche and step into it fully.
• How to leverage your Human Design to create content that draws in your ideal clients with ease.

✨ Click here to register for the FREE masterclass now! ✨

This is your chance to finally create the offers and content that bring in sales and make your business sustainable.

"Focus on the benefits, not just the features, of your offer. Your audience needs to know how it will transform their lives." – Vickie Dickson

If you're not making the money you need to have a sustainable business, this episode is for you. Vickie Dickson shares powerful insights from her recent trip to Podfest, where she met countless entrepreneurs struggling to turn their content into cash. From overbuying templates to burning out on content creation, many entrepreneurs are pouring resources into their businesses without seeing a return.

In this episode, Vickie breaks down how to use the wisdom of your Human Design chart to create magnetic content that calls in your ideal clients. You’ll learn:

• How your Human Design strategy (Generator, Projector, Manifestor, or Reflector) influences how you create content.
• Why your Human Design profile is the role you play in your business and how it shapes your tone of voice.
• The importance of openness in your chart for creating sales messaging that connects deeply with your audience.
• How your definition helps you deliver your offers with consistency and authenticity.
• The crucial role of throat energy and how it shows up in your messaging.

This episode is packed with practical tips and insights to help you simplify your content creation, eliminate burnout, and make your business profitable by leveraging your unique design.

Are you ready to create content that actually sells while aligning with your unique Human Design? Join Vickie for her FREE 3-day live masterclass happening this month!

In this masterclass, you’ll discover:

• How to leverage your Human Design to craft offers that resonate.
• How to identify the niche that’s right for you.
• How to create content that attracts your soul-fit clients without burning out.

✨ Click here to register for the FREE masterclass now! ✨

Let’s make content creation fun, aligned, and profitable!

"Your content has a job to do—and it's to bring your soul-fit clients to you with ease and even fun!" – Vickie Dickson

Episode Summary:

How do you balance your need for connection and belonging with your need to retreat? The energy right now is intense—maybe you’re feeling it too. The world seems to be at a boiling point, and for many of us, that means swinging between wanting deep connection and needing space to reflect.

In this impromptu episode of Unjaded, Vickie Dickson dives into the current transits, numerology, and the push-pull energy many entrepreneurs are feeling. She shares real conversations from her Content by Design community, where some are longing for connection while others are retreating to protect their energy.

If you’re feeling overwhelmed, disconnected, or unsure of how to move forward in your business, this episode is for you. Vickie offers powerful reflections on sovereignty, self-care, and standing in your power, no matter what’s happening around you.

✅ Why you may feel the need to both connect and retreat right now

✅ How current Human Design transits & Numerology influence our emotions

✅ The real challenges entrepreneurs are facing in today’s intense digital landscape

✅ How to honour your need for space while still showing up for your business

✅ A simple but powerful question to help you stand in your power and create impact

If this episode resonates with you and you’re craving deeper alignment in your business, join Vickie’s 3-day masterclass series where she’ll guide you through:

💡 Finding your voice through Human Design so your offers truly connect

💡 Creating offers people actually want to buy—without feeling like you have to sell

💡 Making the money & impact you’re here to make—without burning out

📅 Starts tomorrow! Replays available for 72 hours.

🎟️ VIP Option: Just $27 for replays, a bonus launch strategy call with Vickie, and a chance to win a $497 content audit!

👉 Register now: VickieDickson.com/live-masterclass-jan-2025

"Your job—my job—is to be the light and turn other lights on."

🔥 How can you be the light today? 🔥

If you loved this episode, please share it with a friend who needs to hear this message. 💛

Content Creation Through the Lens of a 6/2 Manifesting Generator

Episode Summary:

In this episode of Unjaded, Vickie Dickson dives into a powerful case study of Sarah, a 6/2 Emotional Manifesting Generator, and how her Human Design influences her content creation, messaging, and business strategy. Sarah is a continuing participant in the Content by Design experience, and her journey showcases the power of aligning content creation with your unique energy.

We explore:

✔️ The challenges of the six-line journey and how Sarah navigates her transition into “on the roof” wisdom.

✔️ The impact of an open head centre and undefined root centre in her content strategy and business.

✔️ How her 34/20 and 34/10 channels shape the way she moves through the world and builds her business.

✔️ The importance of honouring her emotional authority and recognizing her retreat cycles.

✔️ How shifting her messaging led to her first paying clients in her coaching business.

✔️ The next steps in Sarah’s journey—building an evergreen launch strategy that works for her lifestyle.

This episode is a deep dive into how your Human Design influences how you create, communicate, and sell in your business. If you’ve ever felt like traditional business advice doesn’t work for you, this episode is a must-listen!

Join the Masterclass Series!

Ready to create content that feels aligned and actually attracts paying clients? Join my Masterclass Series this January, where we’ll break down how to build a business that works with your design, not against it. Save your spot here: vickiedickson.com/live-masterclass-jan-2025

https://vickiedickson.com/live-masterclass-jan-2025

Connect with Sarah:

Interested in microdosing for personal growth and business alignment? Connect with Sarah on Instagram and explore her work! https://www.instagram.com/sarahmertzlufft/

Sarah's Human Design chart - https://www.dropbox.com/scl/fi/pwdcy1l1yhwc6v37nz67m/Sarah-62-Manifesting-Generator.png?rlkey=gy9yq5tqmcyf7qtv705g25r59&st=rl6fo6qy&dl=1

Connect with Vickie:

👉 Instagram: @vickie.dickson

👉 Website: vickiedickson.com

👉 Content by Design: vickiedickson.com/contentbydesign

If you enjoyed this episode, remember to subscribe and leave a review.

See you next time on Unjaded! 🎧✨

Leveraging Your Human Design for Your Message – A Case Study with 2/4 Mental Projector

Episode Overview:

If you’ve ever wondered how leveraging your Human Design can create clarity in your messaging and attract paying clients, this episode is for you.

Today, we’re diving into a case study featuring FM, a 2/4 Mental Projector who participated in the last round of Content by Design. Like many second lines, FM struggled with self-recognition, messaging clarity, and standing confidently in her expertise. In this episode, we unpack her journey, how her design influenced her approach to business, and the shifts that allowed her to finally align with her natural genius.

What You’ll Learn in This Episode:

✔️ The challenges second lines face in recognizing their own gifts

✔️ How FM’s 43/23 Genius-to-Freak channel shapes her unique perspective

✔️ The importance of assuming the invitation as a Projector

✔️ How FM transitioned from in-person work to a business model that truly serves her energy

✔️ Why clarity and confidence in messaging are key to attracting the right clients

✔️ The power of standing in your authority—even without a wall of certifications

The Big Takeaway:

Your Human Design is not something to overcome—it’s your key to success.

When FM embraced her gifts, honoured her energy, and positioned her messaging in alignment with her design, content creation became easier, more impactful, and actually enjoyable. If you’re struggling to communicate what makes your offer a must-have instead of a nice-to-have, it’s time to make a shift.

FM's Human Design chart - https://www.dropbox.com/scl/fi/18ahga1z35cc9opol5g8d/FM-24-Mental-Projector.png?rlkey=xnj9jpo320xtmnj383bpgl8f1&st=0091jrzx&dl=1

Ready to Transform Your Messaging & Attract More Clients?

Join me for a FREE 3-day masterclass series where we’ll cover:

✔️ How to refine your offer so it’s a need-to-have for your ideal clients

✔️ The #1 thing most entrepreneurs are missing in their content (and how to fix it)

✔️ How to leverage your Human Design for effortless client attraction

✨ Save your spot now: VickieDickson.com/live-masterclass-jan-2025

Replays available & VIP access for lifetime replay options!

Register here ➡️ https://vickiedickson.com/live-masterclass-jan-2025

📲 Follow on Instagram: @VickieDickson

🎙️ Subscribe to Unjaded for weekly episodes on Human Design & Business Growth

In this episode of Unjaded, Vickie Dickson dives into the common mistake entrepreneurs make: overwhelming their audience with too much information in one piece of content. She explains how less is more when it comes to content creation and why simplifying your message is key to building trust, driving engagement, and ultimately making more sales.

Vickie shares practical insights on:

• Why your audience is already overwhelmed and how to meet them where they are.
• The importance of giving your audience one clear takeaway per piece of content.
• How to edit your content to make it digestible and actionable.
• Using your Human Design strategy to create content that resonates and attracts your ideal clients.
• Why overloading your audience with information leads to disengagement—and how to avoid it.

If you’ve been spending countless hours creating content that isn’t converting, this episode will help you shift your perspective and approach content creation in a way that feels lighter, more aligned, and more impactful.

Are you ready to create content that connects with your audience, sells your offers, and feels aligned with who you are? Join Vickie for her FREE 3-day live masterclass happening this month!

In this masterclass, you’ll discover:

• How to leverage your Human Design to craft offers that resonate.
• How to identify the niche that’s right for you.
• How to create content that attracts your soul-fit clients without burning out.

✨ Click here to register for the FREE masterclass now! ✨

Let’s simplify, connect, and grow your business together!

"Your job as a content creator isn’t to overwhelm your audience—it’s to guide them out of overwhelm and into action." – Vickie Dickson

Conquer Your Launch Phobia: How to Launch Without Fear or Burnout

Do you have launch phobia? Are you afraid to put your offers out into the world? You’re not alone. Fear of launching—whether it’s fear of rejection, exhaustion, or not getting sales—holds so many entrepreneurs back. But here’s the truth: if you have offers of any kind, launching is a non-negotiable part of your business.

In this episode of Unjaded, Vickie Dickson dives into the fear and resistance around launching and shares actionable strategies for making launches work for you, not against you. Whether you’re imagining an exhausting live launch or assuming evergreen means “set it and forget it,” this episode will help you reframe launching in a way that aligns with your Human Design and your unique energy flow.

What you’ll learn in this episode:

• Why launching is critical for selling your offers (and why evergreen alone isn’t enough).
• Different types of launches you can tailor to your energy, lifestyle, and audience.
• How to create urgency and scarcity that motivates your audience to buy.
• The role of messaging, pivots, and preparation in creating a successful launch.
• Real-life examples of entrepreneurs shifting their strategy for greater results.

If launching feels overwhelming or “just not for you,” this episode is a must-listen to get you back on track and ready to share your brilliance with the world.

✨ Ready to take the fear out of launching? Join my free Masterclass Series: Create Content That Gets You Paid. You'll learn how to align your launch strategy with your energy and start creating offers that sell with confidence.

Save your seat here ➡️ https://vickiedickson.com/live-masterclass-jan-2025

Resources Mentioned:

• Human Design insights for launching your offers.
• Strategies for live and evergreen launches.
• Tools for creating urgency and scarcity in your offers.

Stay Connected:

• Visit VickieDickson.com for more resources and updates.
• Follow Vickie on Instagram for daily tips and inspiration: @vickie.dickson.

Let’s Keep the Conversation Going:

Did this episode resonate with you? Have a launch story to share? Drop me a DM on Instagram and share it with me!

Are You Using Content Creation as a Procrastination Tool?

In this episode of Unjaded, Vickie Dickson unpacks a common entrepreneurial pitfall: using content creation as a procrastination tool. Drawing on insights from a client session, Vickie shares why endlessly creating without publishing, launching, or selling can keep you stuck in your business. If you’ve ever found yourself reworking a podcast, blog, or course for the 100th time, this episode will challenge you to take action and move forward.

Key Takeaways:

Detach from Responsibility for Client Outcomes:

As coaches or service providers, we can guide and support, but ultimately, clients are responsible for their decisions and progress. Letting go of this responsibility frees you to focus on what you can control.

Procrastination Disguised as Perfectionism:

Creating and refining content without publishing or selling often stems from a fear of imperfection. Remember: done is better than perfect. The only way to test your ideas is by putting them out into the world.

Validate Before You Create:

Instead of creating courses, programs, or assets before knowing if they’re viable, test your ideas through beta launches or audience feedback. This ensures your efforts align with what your audience truly needs.

Grow Your Audience:

Publishing lead magnets, launching funnels, and actively engaging with your audience are essential for building a sustainable business. Without an engaged audience, your content won’t have the impact or reach it deserves.

Take Imperfect Action:

Successful entrepreneurs take action despite fear or imperfection. Your willingness to take the first step encourages others to trust you and take steps in their own journeys.

Actionable Challenge:

Take one piece of content you’ve created but haven’t published—a blog post, podcast episode, social media post, or lead magnet—and release it into the world. Imperfect action is the key to progress.

Special Announcement:

Join Vickie’s FREE three-day masterclass series to fix what’s not working in your business!

• When: February 6 - 11 - 13
• What You’ll Learn:
• How to identify and fix issues with your offers so that they actually sell.
• How to clarify your messaging to attract paying clients with ease.
• Leveraging your Human Design to build a sustainable and impactful business so that you don't burn yourself out.
• Bonus: Hot seat coaching opportunities!

Sign up today: https://vickiedickson.com/live-masterclass-jan-2025