If your offer isn’t selling, it may not be because it’s a bad offer.

It’s because your sales page isn’t doing its job.

In this episode of Unjaded, I’m getting real about why your sales page is falling flat — and what to do about it. As a copywriter, mentor, and Human Design business strategist, I’ve seen the same mistakes over and over again… and I want you to stop making them.

Most entrepreneurs are leading with the name of their program — without ever taking the time to connect to the actual problem their audience is facing. And that disconnect? It’s costing you clients, visibility, and income.

This episode will give you a fresh perspective and a few simple, powerful shifts that will transform your sales page from “meh” to magnetic — without needing a fancy formula or 25 years of marketing experience.

What You’ll Learn in This Episode:

✅ Why leading with the name of your program repels readers

✅ The simple fix: hook, self-identification, and resonance

✅ How to structure your sales page using problem → solution language

✅ Why features ≠ benefits (and what your audience actually needs to hear)

✅ How Human Design can help you speak to the right people

✅ Why giving your audience a “fork in the road” helps them make a decision

This episode is especially for you if:

✨ You’ve created a great offer but can’t figure out why it’s not selling

✨ You’ve worked with copy templates that didn’t work for you

✨ You want to connect more deeply with your audience through your sales pages

✨ You’re ready to sell your work in a way that feels clear, compelling, and you

Want to go deeper?

This is the kind of foundational support you’ll get inside my upcoming business membership. We’re building a space where you’ll learn to sell, create, launch, and lead in a way that matches your Human Design and your business goals.

Join us here -

Let’s Connect:

📱 Message me on Instagram → @vickie.dickson

📝 Run your Human Design chart at vickiedickson.com

💰 Designed to Profit membership - Doors open May 20-27 only~

https://docs.google.com/document/d/1yIjAiGrs08yoU1bkOYeCVff4R2kz_SPcQm6cm2Cl0LM/edit?usp=sharing

If you’re emotionally defined in Human Design, your wave is not a problem — it’s your portal to creativity, clarity, and business breakthroughs.

In this raw and real episode of Unjaded, I’m pulling back the curtain on how I really experience my emotional wave — including the brain fog, the exhaustion, and the surprising clarity that emerges on the other side. I’ll walk you through all six emotional wave types, how to tell if your wave is conscious or subconscious, and what it actually feels like when you’re in it.

And most importantly — I’ll show you how to use your wave in your business. Because when you work with your emotional authority instead of against it, your most creative, aligned ideas can finally come through.

What You’ll Learn in This Episode:

✅ The 6 emotional wave types and how to identify yours

✅ The difference between conscious vs subconscious emotional waves

✅ How emotionally defined vs undefined people experience emotion

✅ Why tracking your wave might not be the best idea

✅ How to stop pushing through your lows — and start creating from the upswing

✅ My personal story of navigating a recent wave and what it taught me about launching

This episode is for you if:

✨ You’ve been told you’re “too emotional” — or not emotional enough

✨ You’re feeling stuck or unclear in your business right now

✨ You want to better understand how your emotions impact your creativity

✨ You’re emotionally defined — or love someone who is

Ready to build your business by design, not by force?

My new membership is opening soon — and it’s built for entrepreneurs who are ready to create steady growth with the right structure, support, and strategy.

We’ll combine Human Design + real business foundations

You’ll learn how to write offers, launch sustainably, and grow without burnout and you'll have support every step of the way.

Links & Resources:

📌 Run your Human Design chart

📱 Connect with me on Instagram → @vickie.dickson

🧭 Want my support inside the membership? - Check it out here 👇🏻

https://docs.google.com/document/d/1yIjAiGrs08yoU1bkOYeCVff4R2kz_SPcQm6cm2Cl0LM/edit?usp=sharing

That “protection” you’ve wrapped around yourself?

It’s keeping your ideal clients from finding you — and it’s hurting your business.

In this episode of Unjaded, I’m digging into something that’s showing up again and again inside Content by Design and in conversations with former clients: the invisible wall that goes up when you try to filter your voice, hide behind a persona, or copy someone else’s blueprint.

If you’ve worked with coach after coach and feel like you’ve lost your voice…

If your content feels flat and your business growth feels stuck…

If you’re afraid of being truly seen…

This is the conversation you need.

You’ll uncover:

• Why masking your voice is sabotaging your visibility.
• How your Human Design can help you reconnect with your truth.
• What it really means to decondition and show up as yourself.
• Why being uncomfortable is often a sign you’re doing it right

It’s time to stop showing up as who you think you need to be — and start letting your people feel who you really are.

This episode is especially for you if:

✅ You feel like your content sounds like everyone else’s

✅ You’ve changed yourself to match the coach you're working with.

✅ You know you’re hiding and you’re ready to be seen *or move towards it*

✅ You want to start showing up as your true self in business

📱 Let’s connect on Instagram → @vickie.dickson

📝 Subscribe & leave a review if this episode called you out — in all the right ways.

🎙️ You Are the Brand: Positioning Yourself for Success with David Roman 5/1 Reflector Human Design.

In this episode of Unjaded, Vickie Dickson sits down with David Roman of Genius Positioning—an artist, marketing strategist, and 5/1 Reflector—to explore how your Human Design can guide deeper, more authentic brand positioning. Together, they unpack what it truly means to build a personal brand, why so many online branding strategies fall short, and how to position yourself in a crowded coaching space without falling into burnout or cookie-cutter marketing.

David shares his journey from discovering Human Design during the pandemic to building a unique consulting process that fuses strategy, self-awareness, and soul. Whether you're a coach looking to stand out, or a service provider wanting to magnetize dream clients without compromising your energy, this conversation is a must-listen.

What We Cover in This Episode:

• 🌟 David Roman’s journey from discovering Human Design to embracing life as a 5/1 Reflector and his business strategy that fits his design.
• 🎨 Why traditional branding (fonts, colours, photos) is no longer enough for personal brands
• 🧠 The four-part Genius Positioning Framework David uses to align brand, business, and design
• 👤 Why YOU are the brand—and what that actually means for coaches and service providers
• 📊 The power of data: how asking your clients the right questions reveals your true market position
• 🧭 Creating a world around your brand that builds trust and connection
• 🎯 Why niching down doesn’t limit you—it clarifies your magnetism
• 🌀 Reflector wisdom: learning to work in seasons, adapting to change, and honouring inconsistency
• 🎤 Podcasting by design: Vickie’s approach vs. David’s, and how both work when aligned to energy

Quotes to Live by:

Resources

• 🔗 Download David’s Free Genius Positioning Resource – for experienced coaches ready to scale without burning out: yourgenius.co
• 📲 Follow David on Instagram: @david.reflects.genius

Love the show?

Be sure to follow and leave a review on your favourite podcast platform. Want more conversations like this? Head to vickiedickson.com or connect with Vickie on Instagram @vickie.dickson.

Plan Q2 with Intention (Even If You’re Starting Late)

In this week’s episode of Unjaded, I’m walking you through how to plan Q2 in your business with intention (yes, even if it’s already started). Whether you’re flying by the seat of your pants or you’ve got a rough roadmap, this episode will help you map out your quarter in a way that actually moves you forward — without burning you out.

Here’s what we’re covering:

• How to choose your “big rocks” (aka the major goals you want to accomplish this quarter)
• Why starting with the big things leads to more space, freedom, and results
• How to time-block your quarter in a way that supports your Human Design, numerology, and energy rhythms
• Why productivity isn’t about tasks — it’s about progress
• The key difference between doing and being in your business

And if you’ve ever ended a quarter wondering what you actually accomplished? This is going to shift everything.

I've opened up 10 private strategy sessions for the month of May. These are deep-dive 1:1 sessions where we zoom out on your business and your website, find what’s working (and what’s not), and put a plan in place that aligns with your energy and goals. These are the only way to work with me 1:1 right now and they're selling fast.

👉 Book your strategy session here: https://calendly.com/vickied/strategy-session

🔗 Related Episode:

Want to revisit the annual planning episode I mentioned? Click here to listen.

https://www.youtube.com/watch?v=b4Vnnb05F28

🧭 Let’s get you back in the driver’s seat of your business — with a clear focus, a manageable workload, and a real plan to get where you’re going. The rest of the year gets to feel lighter when you move with intention now.

Your Q1 Post-Mortem: What Worked, What Didn’t & What Comes Next

Before we plan Q2, we’ve got to get honest about Q1. In this episode of Unjaded, I’m walking you through a full post-mortem process for the first quarter of your business year — so you can get clear on what worked, what didn’t, and what needs to shift.

We’re not doing this to beat ourselves up — we’re doing it so we can move forward intentionally and start showing up like the CEO your business needs.

Here’s what you’ll walk away with:

• A simple yet powerful quarterly reflection process you can repeat anytime
• How to use Human Design and real data to course-correct
• The difference between busy work and income-producing activities (and why that matters more than ever)
• Why tracking your time and revenue is a non-negotiable if you want sustainable growth
• How to notice burnout before it takes you down — and what to do about it
• What your energy type and authority can tell you about your business rhythms

Whether Q1 felt like a win or a wash, this episode will help you get your feet on the ground and plan your next moves with clarity and confidence.

🧭 Ready to go deeper?

Next week’s episode will guide you through planning Q2 with intention — so be sure to listen to this one first!

🔗 Related Resource:

👉 Yearly Planning Session Replay – Watch here

https://www.youtube.com/watch?v=b4Vnnb05F28&t=3s

Perfect for anyone who didn’t set clear goals at the start of the year. You’ll learn how to map out big projects without getting lost in tasks.

✨ You can follow your Human Design strategy all the way to the bank — but only if you know where you’re headed. Let this episode be the reset that gets you back on track.

3 Steps to Create a Clear Business Strategy That Gets You Hired

Do you ever look at your beautiful website, all your offers lined up, and think “Why isn’t anyone booking with me?” You’re not alone. In today’s episode of Unjaded, we’re unpacking why your ideal clients might be clicking away—and what you can do to change that.

This episode is packed with practical strategy—because here’s the truth: if you’re confused about your offers, your audience is definitely confused. When you confuse, you lose.

I’m walking you through three essential steps to create a clear, aligned pathway for your audience to follow—so you actually get hired. Whether you’re a healer, coach, or Human Design practitioner, this is the structure your business needs to grow with clarity.

Here’s what we'll cover:

✨ How to differentiate yourself in a saturated space—plus a real case study from one of my Human Design clients

✨ Why clarity in your offers creates confidence in your audience (and how too many choices is killing your conversions)

✨ A simple client pathway strategy that works with your Human Design—not against it

You’ll also hear why your lead magnet might be hurting you more than helping, how to design a welcome sequence that sells, and why integration is the key to building deeper relationships with your clients.

This is the exact process I’m working through with private clients right now—and I want you to have it too.

🧠 Ready for deeper support?

I’ve opened up 10 spots only for 90-minute strategy sessions in May. If you know it’s time to build a real strategy that brings your gifts to life, click here to grab your spot now.

https://calendly.com/vickied/strategy-session

Once they’re gone, they’re gone.

Past episodes to listen to next:

🔗 How to Create an Aligned Offer Using Your Human Design

🔗 100% Clarity on Your Message, Lead Magnet, Offer, and Website

Let’s make your business as aligned and magnetic as your Human Design.

Vickie D ✌🏻

Have you ever felt like you couldn’t say what you really wanted to say in your content? Have you softened your message so much that it lost its impact—or deleted a post entirely before even sharing it? If so, this episode is for you.

Today, we’re diving deep into the witch wound—a centuries-old conditioning that still affects how women express themselves today. I’ll unpack what the witch wound is, how it shows up in business and content creation, and why so many of us feel the pressure to hold back.

Your voice is meant to be heard. Your message isn’t about what others need to hear—it’s about what you came here to say. And it’s time to start peeling back the layers of conditioning that have silenced you for too long.

In this episode, we’ll explore:

✔️ Why so many women struggle to fully express themselves in their content

✔️ How the witch wound manifests in business and visibility

✔️ The conditioning that teaches women they are “too much” (too assertive, too loud, too direct)

✔️ A powerful exercise to uncover the first moment you felt silenced

✔️ Why this is lifelong work—and how to start releasing your voice

✔️ How Human Design (especially 5th line profiles) plays a role in this conditioning

✔️ The truth about sharing your message boldly and unapologetically

If you’ve ever struggled with feeling like you need to play small, water down your message, or hold back your truth, this episode is your permission slip to step into your full voice and power.

📌 Love this episode? Leave a review and help more women find their voice!

A woman standing in her power is the revolution.

Go find your voice and go be the revolution. 💥

If you’ve ever felt the pressure to perfectly define everything you do in one neat little sentence—this episode is for you.

In today’s episode of Unjaded, I share two real-world experiences that might just help you reframe how you think about your business. Whether you’ve spent years gathering different healing modalities or you're struggling to wrap all your skills into one perfect title, it’s time to release the stress and embrace what really matters: the problem you solve and the results you provide.

✨ Why your clients don’t care about your certifications—they care about their transformation

✨ How a local coffee + bike shop (yes, really) made me rethink business branding

✨ Why healers, coaches, and service providers need to stop obsessing over their "tools"

✨ The importance of building trust through your content instead of over-explaining what you do

✨ How to shift your messaging to focus on the problem you solve, not just the services you offer

If this resonated with you (or if you're still stuck in the struggle of trying to label everything you do), I’d love to chat!

💌 Send me a DM on Instagram @vickie.dickson and let’s talk about how to simplify your content and marketing. https://www.instagram.com/vickie.dickson/

How clear is your Instagram bio? Does it instantly communicate what you do and how you help people? In this episode of Unjaded, Vickie Dickson walks through a real-life conversation from a boot camp she led, helping a participant refine her messaging for greater impact.

Vickie breaks down the common pitfalls of using vague, spiritual, or overly complex language in bios and messaging. She shares how one participant transformed her unclear, coach-speak-heavy bio into a direct, compelling statement that resonates with her ideal clients. This episode will help you rethink how you present yourself online so that people immediately understand what you do and why they need your help.

✔️ Why spiritual jargon and coach speak can dilute your message

✔️ How to pinpoint the real problem your clients are experiencing

✔️ The importance of using clear, direct language in your bio and marketing

✔️ A step-by-step example of refining a bio to make it more compelling

✔️ Why your bio (and all messaging) should evolve as you and your ideal clients evolve

🔹 People need to instantly understand what you do—don’t make them work for it

🔹 Speak directly to your ideal client's pain points in a way they recognize

🔹 Remove unnecessary fluff—clarity converts!

🔹 Use “so that” statements to show the tangible outcome of your work

🔹 Your bio isn’t set in stone—keep refining it as you gain clarity

✨ Revisit your Instagram bio, tagline, or any place where you introduce yourself online.

✨ Challenge yourself to strip away any confusing language and clearly state:

👉 Who you help

👉 What problem they have

👉 How you solve it

👉 What outcome they can expect

📲 Follow Vickie on Instagram for more content tips and business insights: @vickie.dickson

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