Your audience is always speaking. Are you listening closely enough? In this episode of Unjaded, Vickie Dickson shares real insights from her own post-launch exit survey for Content by Design, revealing what the data taught her about audience awareness, market positioning, and messaging clarity.

You’ll learn how to use exit surveys (or simple polls) to uncover what your audience truly needs, how to spot the gaps between where they are and where your offers meet them, and how to tweak your messaging without scrapping your entire strategy.

If you’ve ever felt confused about why people aren’t buying—or why they say they love your offer but still don’t sign up—this episode will show you exactly how to find the answers hiding in plain sight.

In This Episode, You’ll Learn:

• Why the data never lies—and how to use it to course-correct fast
• The power of exit surveys and how to use them to refine your offers
• What to ask your audience after a launch to uncover real objections
• How to identify the “gap” between your message and your market
• What audience awareness levels mean for your copy and sales strategy
• How to know when it’s your positioning—not your offer—that’s off
• Why business is third line energy: you’re meant to experiment, adjust, and evolve

Key Takeaways:

• Ask, don’t assume. Your audience will tell you exactly what’s working (and what’s not) if you give them the chance.
• Watch for patterns. The same phrases, objections, or hesitations reveal what you need to address in your content.
• Meet them where they are. If your message speaks to a level of awareness your audience hasn’t reached yet, they’ll tune out.
• Build a bridge. Sometimes the next best step is a smaller, clearer offer that helps people get ready for your main program.
• Refine, don’t retreat. Every launch teaches you something—if you’re willing to listen.

Mentioned in This Episode:

• Designed to Profit — Vickie’s community for building a sustainable, Human Design–aligned business.
• Content by Design — For entrepreneurs ready to master messaging through their Human Design.
• Episode with David Roman — Learn how to position your brand through your Human Design.
• Chelsea Brady — Website designer behind Vickie’s new site.
• SpeakPipe Link — Send Vickie a voice note with your biggest takeaway from this episode.

Rate & Review:

If this episode helped you see your business in a new light, share it with a friend who’s in the messy middle of entrepreneurship—and leave a review on Apple Podcasts. It helps more people find Unjaded and build businesses that actually feel good.