What happens when you outsource blindly in your business? In this raw and transparent episode of Unjaded, Vickie Dickson shares how hiring out her Pinterest management led to an 80% drop in engagement in just three months.

She’s not blaming her VA. She’s owning the lesson.

Because as entrepreneurs, outsourcing doesn’t mean handing over control—it means leading the process, training intentionally, and staying connected to the data that tells the truth.

Vickie walks through what went wrong, how she’s rebuilding, and the real conversation entrepreneurs need to have about “hands-off” business fantasies in the online space. If you’ve ever dreamed of automating everything—or if you’ve learned the hard way that no one will care about your business like you do—this episode will hit home.

What You’ll Learn in This Episode:

• The truth about “hands-off” business models and why they rarely work
• What Vickie’s 80% Pinterest engagement drop taught her about leadership
• The difference between delegating and abdicating responsibility
• How to train and track your team (without micromanaging)
• Why knowing your numbers matters more than you think
• How to course-correct when something in your business unravels

Key Takeaway:

You can delegate tasks, but you can’t outsource ownership. Your message, your voice, and your strategy are CEO-level responsibilities—and staying connected to them is what keeps your business alive.

Links and Resources:

• Join the Black Friday Early Bird list for Vickie’s exclusive upcoming offers
• https://vickiedickson.kit.com/blackfriday2025
• Learn more about the Designed to Profit community — where strategy, systems, and Human Design meet https://www.vickiedickson.com/designed-to-profit
• Connect with Vickie on Instagram: @vickie.dickson