In this episode, I share five tips for how you can get more comfortable with video marketing for your jewelry brand. If you heavily utilize Instagram as a social media marketing tool, then you know how important it is to share video content. Earlier this year, Adam Mosseri, the head of Instagram, said the company is looking to lean into entertainment and video after seeing the success of competitors like TikTok and YouTube. If you're not already utilizing video, then you're falling behind. Listen now.