Marketing Made Simple

#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing


Listen Later

Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message?

 

In this week’s episode, J.J. and April focus on how to align a team with a simple and clear message. They share practical tips and a step-by-step process for crafting a powerful one-liner that can serve as a foundation for all marketing efforts. This one-liner accomplishes 2 things: it clarifies your message for your staff and makes sure that customers immediately understand how you help them. Listen in and learn how to create a strong one-liner that everyone can use, helping your business make a bigger impact!

 

Clarify your message, align your team and build your business through a StoryBrand Private Workshop. Book your workshop today at StoryBrand.com/Private

 

--

 

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

 

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

 

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

 

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

 

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

...more
View all episodesView all episodes
Download on the App Store

Marketing Made SimpleBy Powered by StoryBrand

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

280 ratings


More shows like Marketing Made Simple

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

104 Listeners

The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,465 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,451 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,832 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,562 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

750 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,933 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,244 Listeners

The Goal Digger Podcast by Jenna Kutcher

The Goal Digger Podcast

12,068 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

84 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

881 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,577 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

138 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

346 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

48 Listeners