Marketing Made Simple

#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing


Listen Later

Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message?

 

In this week’s episode, J.J. and April focus on how to align a team with a simple and clear message. They share practical tips and a step-by-step process for crafting a powerful one-liner that can serve as a foundation for all marketing efforts. This one-liner accomplishes 2 things: it clarifies your message for your staff and makes sure that customers immediately understand how you help them. Listen in and learn how to create a strong one-liner that everyone can use, helping your business make a bigger impact!

 

Clarify your message, align your team and build your business through a StoryBrand Private Workshop. Book your workshop today at StoryBrand.com/Private

 

--

 

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

 

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

 

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

 

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

 

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

...more
View all episodesView all episodes
Download on the App Store

Marketing Made SimpleBy Powered by StoryBrand

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

289 ratings


More shows like Marketing Made Simple

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

114 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,439 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,837 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,580 Listeners

Shopify Masters by Shopify

Shopify Masters

378 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,792 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,925 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,262 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,373 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

81 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

983 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,575 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

148 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners