In this episode of the podcast, I share my SECOND interview with Tracy Matthews, who previously joined me on episode #77. Not only does Tracy run a successful jewelry brand, but she's also the Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry business owners launch, grow, and scale profitable businesses. She's the host of the top-rated Thrive by Design Podcast and NOW Tracy is also a published author - her book "The Desired Brand Effect: Stand Out in a Saturated Marketing With a Timeless Jewelry Brand" will officially be available to purchase on November 9th, just a few days after this episode gets published. I had the amazing opportunity to get an early press copy of the book, and I just finished reading it last week. I have to say, I'm super impressed! As a writer and author myself, I know how seriously difficult it is to write and publish a book. The Desired Brand Effect took Tracy about two years to write and took an amazing amount of effort from both her team and community to get the book in print. I'm super excited for Tracy and hope you'll also get a copy of her book, which jewelry designer Jennifer Dawes says "is like a Masters Program for your jewelry business." Listen now.