Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #149, we're diving into one of the most authentic and effective ways to connect with your audience: behind-the-scenes content. Whether it's bench shots, gemstone sourcing, or snapshots of your sketchbook, this type of content reveals the heart of your brand—and builds serious trust.

💎 In this episode, you'll learn:

• Why behind-the-scenes content boosts connection and confidence

• Easy content ideas—from process shots to day-in-the-life reels

• How even luxury brands are embracing BTS (and why it matters)

• Where to share: social, email, product pages, and more

• Tips for building a BTS habit without disrupting your flow

• How BTS helps differentiate you from mass-produced competitors

🔒 Insider Bonus – What You'll Get When You Join:

• Real-world examples from high-end brands doing BTS right

• Creative ways to use BTS in your marketing without video

• How to organize and plan BTS content like a pro

• Mindset and strategy chat: getting comfortable showing up on camera

• Practical tools and workflow hacks for less overwhelm

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

About Your Hosts

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.