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It is time for another round of Ask Us Anything. Jay Schwedelson reveals a massively underused email trick that takes three seconds to implement but can instantly boost your open rates by over 15 percent. Things also get a little weird when he shares his recent off-the-wall adventures with morning meditation, head needles, and cupping therapy to finally chill out.

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Best Moments:

(01:35) The old school email tactic that most business and consumer marketers completely ignore

(03:00) How a simple adjustment to your from name lifts open rates by well over 15 percent

(04:28) Exact examples of functional sender names you should use for event invites and product drops

(05:45) Why highly important company announcements should come directly from your executive team

(09:30) The surprisingly relaxing experience of getting needles stuck straight into your head

(10:19) Looking in the mirror after a back cupping session and feeling like an alien

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206